Fitness is a big part of staying healthy. Being active isn't just about losing weight, it's also about staying fit and strong. At these DTC workout companies, their goal is to help you and your family live long, healthy lives. That's why they offer a wide variety of fitness equipment and/or coaching designed for every lifestyle.Whether you're a beginner or work-out fanatic, this list of fitness brands can help you get started on the path to better health.
Bala
Bala is a design led fitness accessories brand, known for making bala bangles, which are sleek wrist and ankle weights designed to help you stay fit and active. Bala fuses fashion with fitness accessories, bringing fresh and chic designs to a traditionally masculine product category. They have a variety of pastel colors and designs to choose from.
P.Volve
P.volve is an all-access digital platform that includes online streaming, mobile applications, fitness class schedule, equipment sales and more. P.volve offers a complete experience for home or commercial fitness use including the best in innovative training equipment, apparel and content to deliver the ultimate training experience.
Peloton
Peloton is the world's first-ever indoor cycling bike that brings you high-energy group fitness classes, from the convenience of your own home. Peloton's unique design combines high-performance technology with our immersive video content and engaging community to make every workout more fun and effective. And with unlimited live and on-demand streaming, it's a never-ending challenge that lets you push yourself—and change your life.
Arena
Arena is a complete gym solution. With all of the equipment you need to train in one machine. Arena is compact and portable, it's built in gyro allows you to adjust and set up for any workout, anywhere, anytime in the world.
Cowboy Bikes
Cowboy is an innovative e-bike company that creates sustainable, effortless-to-ride bikes for city commuters. Their products feature minimalistic design, a streamlined mobile app, and built-in GPS to make your ride effortless and secure. Founded in 2017 and awarded Eurobike 2017, Red Dot Bicycle Design Award 2018, and Red Dot Best of the Best Product Design Award for 2019 and 2021 models, Cowboy is the perfect choice for an effortless city ride.
FightCamp
FightCamp is home fitness reinvented to deliver unprecedented intensity to your workout. This live interactive boxing class is the first of its kind available on mobile and set to revolutionize how everyone trains, combining fresh design with engaging motion-capture technology.
Gaiam
As an innovator of premium yoga mats, yoga props, yoga clothing, and yoga accessories since 1992, Gaiam strives to bring you the tools you need to aid in your overall health and wellness. Designed for comfort and versatility, our selection of eco-friendly indoor/outdoor blankets are perfect to aid in a gentle post-yoga cool down. All of our products are thoroughly tested by both professional and everyday users alike. Gaiam's products will help you discover your inner strength and balance.
Lit Method
Lit Method is a Los Angeles-based sporting goods brand founded in 2015 by Justin Norris and Taylor Gainor. They specialize in low-impact training, offering a patent-pending rower, membership plans, virtual classes, and workout accessories. With celebrity endorsements and features in publications like the Los Angeles Times, Byrdie, and PopSugar, Lit Method is a convenient way to stay fit indoors.
Liteboxer
Liteboxer is an innovative fitness company that provides a high-performance workout from the comfort of home. Our signature indoor trainer simulates the experience of sparring with a partner, offering a full-body workout and helping customers reach their goals. Founded in 2017 by Todd Dagres and Jeff Morin in Boston, Massachusetts.
Lo and Sons
Lo and Sons is a family-owned business founded in 2010, specializing in lightweight and spacious travel bags and accessories made from recycled poly and organic canvas. Committed to sustainability and reducing waste, the brand has been featured in multiple publications and offers a wide selection of durable designs.
Soul Cap
The Soul Cap provides increased room for a convenient, comfortable fit. From our ponytail holders to the innovative True Braids™, we have you covered to keep your hair in check. Ideal for those with dreadlocks, weaves, braids and extensions - designed with extra room in mind.
Swell Water Bottle
S'well is an eco-friendly lifestyle brand founded in 2010 in New York that creates reusable stainless steel bottles and other containers to reduce single-use plastic. Their fashionable, triple-layered, BPA-free bottles are vacuum-insulated to keep drinks cold for 36 hours and hot for 18 hours. As a partner of UNICEF, they have donated $1.4 million to provide clean water to vulnerable communities.
Theragun
Therabody is a tech wellness company founded in 2007 by Dr. Jason that develops products and services for muscle recovery. Their percussive therapy technology offers pain relief, accelerated recovery, and enhanced performance, and has been featured in top publications such as Forbes, GQ, Health, and Vogue.
Thousand Helmets
Thousand Helmets is a cycling accessory brand founded in 2015 by Gloria Hwang with a mission to save lives. Their stylish, comfortable and affordable helmets are designed for urban cyclists and skaters, and are made with environmentally friendly materials and packaging. Offsetting 110% of their carbon emissions each year, they offer free shipping and exchanges, an Anti-Theft Guarantee, free replacements, and a wide range of cycling accessories for adults and children.
Veloretti
Veloretti is a Dutch cycling brand that combines classic and modern designs with direct-to-consumer sales, allowing customers to customize their purchases online and try out the bikes in their Amsterdam showroom. Founded in 2013 by Ferry Zonder, Veloretti offers a wide range of cycling products and accessories, all designed and manufactured in their own factories.
Whoop
Whoop Strap is a revolutionary fitness monitor that helps people unlock their physical potential with in-depth analysis, heart-rate tracking, sleep detection, and recovery monitoring. Founded in 2015 by industry leaders in Boston, Whoop Strap is the official fitness tracker of the NFL, MLB, and PGA, and has earned a spot on Fast Company's 2020 Most Innovative Companies list.
