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Apparel — Conscious

Pichulik

Pichulik is an ethical jewellery and accessories atelier inspired by ancient traditions and cultures. Their unique designs, made from organic and unexpected materials, celebrate empowering feminine narratives and honor the bravery and beauty innate to all women.

Pichulik
DTCetc Score
77
out of 100
01

In the wild

Campaign & product imagery, pulled straight from the source. Drag to explore →

02

The story

PICHULIK is a contemporary African design jewellery brand. All pieces are locally handcrafted and made to order. The brand offers jewellery including stacking necklaces, charms, pendants, and limited-edition bags.

Who shops at Pichulik

For customers seeking contemporary African-designed jewellery pieces.

Pichulik
100%
Direct-to-consumer
Apparel
Category
03

The DTCetc bottomline

77
/100
Overall score
Quality80
Sustainability85
Value for money60
Category
Apparel
Style
Conscious
04

What customers say

Customers love
  • Locally handcrafted and made to order
  • International shipping available to around the world
  • Free shipping on purchases above $250
  • 28-day exchange policy for unworn items in original condition
  • Faulty items within 6 months of purchase are covered
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Popular products

Shop the range ↗

Pichulik shipping policy

Free shipping over $250

International shipping via FedEx costs $25 flat fee, with free shipping on orders over $250. Production takes 2-3 working days, and delivery takes 7-10 working days depending on location. Customers are responsible for any customs or import duties.

Pichulik return policy

28-day return window

Exchanges accepted within 28 days of purchase if items are unworn, unaltered, unsoiled, undamaged, and in original packaging with tags attached. Items damaged from normal wear, accidents, or misuse are not considered faulty, but manufacturing defects within 6 months of purchase are covered.

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