Pichulik

Pichulik is an ethical jewellery and accessories atelier inspired by ancient traditions and cultures. Their unique designs, made from organic and unexpected materials, celebrate empowering feminine narratives and honor the bravery and beauty innate to all women.

Category
Apparel
Specialty
Socials
80
/
100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
Sustainable

DTCetc’s Take

About Pichulik

Pichulik is an ethical jewellery and accessories atelier founded by Katherine-Mary Pichulik in 2013. Based in Cape Town, South Africa, Pichulik draws inspiration from ancient traditions and cultures around the world, rooted in Africa. Their unique and intentional designs seek to impart sacred feminine wisdom, celebrating empowering feminine narratives. Each piece is handcrafted from unexpected, organic materials, showcasing innovative and sculptural use of locally produced and re-purposed rope, embellished with a variety of unique cast and found exotic materials. Pichulik's collections capture different chapters in a heroine's journey, infused with mythology, symbolism, and transformation. By distilling sacred wisdom from ancient traditions and myth, Pichulik uses the language of African artistry and ornamentation to honor the bravery and beauty innate to all women.

Who Shops At Pichulik

The Pichulik brand speaks to the soulful and artistic woman who seeks more than just accessories. The clientele is often drawn to the deeper meanings infused in each piece, celebrating empowering feminine narratives and sacred wisdom. With a love for organic materials and unique, sculptural designs, shoppers here are those who appreciate the blend of tradition, mythology, and modern innovation that makes Pichulik's jewelry truly one-of-a-kind.

What customers love about Pichulik

Here's what shoppers have to say:
  • Stunning earrings that were loved by the recipient
  • Excellent personal service and helpful with overseas shipping
  • Fast delivery and attention to detail
  • Looking forward to making future purchases
Cons
  • The quality of the products is not up to par.
  • The customer service is lacking and unresponsive.
  • The prices are too high for the value provided.
  • The shipping and delivery process is slow and unreliable.

Pichulik's Shipping Policy

Pichulik offers international shipping through FedEx Courier services. The flat fee for international shipping is $25, but customers who make purchases above $250 will receive free shipping. It is important to note that recipients are responsible for any customs or import duties charged by the receiving country. Once an order is received, Pichulik handcrafts and makes the pieces to order, which takes between 2-3 working days. Delivery times vary depending on the shipping address, but typically take between 7-10 working days. Customers will be notified if there are any delays in meeting customer demand for certain collection pieces. It is necessary to provide a physical address and contact number for all online orders.

Pichulik's Return Policy

Pichulik has a return policy that does not offer refunds, but they are able to assist with exchanges. Unfortunately, there is no information available regarding any specific instructions or restrictions for returning a purchased item. It is also unclear how long it takes for the company to process a return, as this information is not provided. Additionally, it is not stated whether there are any items that cannot be returned.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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60
This brand offers products that are on the pricey side.
Sustainability Score
85
/
100
This brand offers products that are on the pricey side.
Quality Score
80
/
100
This brand offers products that are on the pricey side.
DTCetc Score
77
/
100
This brand offers products that are on the pricey side.
Target Audience

Ethical, conscious, empowered

Stereotype

Conscious

Pricing Rating
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Sustainability Score
85
/
100
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Quality Score
80
/
100
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DTCetc Score
77
/
100
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Pichulik on Socials

View this profile on Instagram

Pichulik (@Pichulik) • Instagram photos and videos

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