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Lululemon, founded in 1998 by Chip Wilson in Vancouver, Canada, is a brand that is dedicated to helping individuals achieve overall well-being in their lives. With a wide range of products rooted in the Science of Feel, Lululemon focuses on product innovation to provide customers with the best possible experience. Whether it's their high-quality athletic wear, yoga gear, or lifestyle apparel, Lululemon offers products that are designed to enhance physical, mental, and social well-being. With a commitment to sustainability, Lululemon works closely with suppliers to ensure the safety and well-being of their products, while also striving to reduce their environmental footprint. With over 670 stores worldwide and a growing global presence, Lululemon continues to provide customers with exceptional products and experiences that bring communities together.
Lululemon is a brand that focuses on helping its customers be well in every aspect of their lives - physically, mentally, and socially. This indicates that Lululemon caters to customers who prioritize their overall well-being and are interested in products and experiences that support this goal.
Customers who would find Lululemon useful are likely individuals who are health-conscious and value the importance of physical fitness and mental well-being. They may be active individuals who engage in activities such as yoga, running, or other forms of exercise. These customers are likely looking for high-quality activewear that is comfortable, functional, and durable.
Lululemon aligns with these customers' values because the brand's products are rooted in the Science of Feel, which means they prioritize the comfort and performance of their clothing. Lululemon's product innovation philosophy ensures that their activewear is designed to enhance the customer's experience during physical activities.
Additionally, Lululemon's focus on creating experiences that bring communities together aligns with customers who value social connection and building relationships. The brand's efforts to promote sustainability and work with suppliers to ensure the safety and well-being of their products also resonate with customers who prioritize ethical and environmentally conscious practices.
Overall, Lululemon caters to customers who prioritize their well-being, seek high-quality activewear, value social connection, and align with sustainable and ethical practices.
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Here's what shoppers have to say:
- The cross-body bag is well-designed and perfect for travel.
- The adjustable strap is durable and the pockets are spacious.
- Lululemon gear and sneakers are of good quality and fit well.
- The leggings are soft, comfortable, and versatile.
- Lululemon offers great customer service and innovative designs.
- The leggings, sports bras, and jackets hold up well over time.
- Lululemon has a good variety of choices for men's clothing.
- The Align leggings are soft, elevated, and versatile.
- The bottoms are true to size and the designs and fit are great.
- Lululemon provides quality gear for various activities and has excellent customer service.
Cons
- The gift card policy was not clearly communicated to customers.
- Customer service did not effectively resolve issues.
- The brand is not worth the high price tag and does not meet quality expectations.
- Shipping was delayed and customers were charged additional fees.
- Controversial employee firings reflect poor management decisions.
- The founder's comments have alienated some customers.
- The decline in quality is evident with seams falling apart easily.
- Customers feel that their money is better spent elsewhere.
Lululemon offers standard, express, and priority shipping options for domestic orders. The standard shipping option takes 2-6 business days and is free of charge. Express shipping takes 2-4 business days and costs $20, while priority shipping takes 2-3 business days and costs $30. Orders are processed and shipped within 1-2 business days of the order date. Lululemon does ship to P.O. boxes and rural zip codes, but expedited or overnight deliveries cannot be guaranteed to these addresses. For APO/FPO/DPO addresses, transit times can take up to 45 business days. Lululemon offers free shipping to Puerto Rico, with orders arriving within 2-7 business days. International shipping is available, but specific shipping fees, taxes, and duties will vary by country and are the responsibility of the customer. Lululemon does not ship to international P.O. boxes and cannot adjust the value of the order. Some items, such as selfcare and footwear, cannot be shipped internationally at this time.
Lululemon offers a flexible return policy for purchases made within 30 days. Customers have the option to return or exchange their items, as long as they are unworn, unwashed, with hang tags attached, and in the original packaging. Proof of purchase is required for all returns. Certain items, such as gift cards, face masks, and products from "We Made Too Much," are final sale and cannot be returned or exchanged. Refunds are issued to the original form of payment, a Lululemon gift card, or in accordance with applicable local laws. Members can make in-store exchanges or return sale items for a Lululemon gift card by joining Lululemon Membership. Shoes can be returned or exchanged within 30 days as long as they are in the box and accompanied by proof of purchase. All returns are handled on a case-by-case basis and subject to Lululemon's discretion. Excessive or unreasonable returns may result in the rejection of future transactions or returns. Additional information may be requested for verification purposes. Lululemon's full terms and conditions, including membership details, are available on their website. Customers can find self-service return options and answers to their questions online.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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80
This brand offers products that are on the pricey side.
Sustainability Score
70
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100
This brand offers products that are on the pricey side.
Quality Score
80
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100
This brand offers products that are on the pricey side.
DTCetc Score
79
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100
This brand offers products that are on the pricey side.
Target Audience
Health-conscious activewear enthusiasts
Stereotype
Yogi
Pricing Rating
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Sustainability Score
70
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100
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Quality Score
80
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100
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DTCetc Score
79
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100
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