SOHO GRIT

Introducing SOHO GRIT, the London-based sneaker brand that brings a contemporary twist to the iconic staple. With unique and versatile designs inspired by the vibrant energy of Soho, customers can expect high-quality sneakers that elevate their style and contribute to a more responsible fashion industry.

Category
Apparel
Specialty
Socials
80
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100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
Sustainable

DTCetc’s Take

About SOHO GRIT

SOHO GRIT is a London-based sneaker brand founded in 2018 by a team of passionate individuals. Drawing inspiration from the vibrant energy and pop-culture of London's Soho district, SOHO GRIT aims to bring a contemporary twist to the iconic sneaker staple. With a focus on elevated sportswear, the brand offers unique and versatile wardrobe staples that can be worn day and night. SOHO GRIT is known for constantly mixing things up with new drops, collaborations with pop-cultural brands, and limited edition releases. The brand's designs are influenced by the eclectic and creative atmosphere of Soho, where countless generations of creative individuals have found inspiration. By merging British design and innovation with European craftsmanship and materials, SOHO GRIT creates modern and iconic pieces that stand out. Sustainability is also a key focus for the brand, with all manufacturing done locally in northern Portugal to ensure transparency and avoid overstock. With SOHO GRIT, customers can expect high-quality sneakers that not only elevate their style but also contribute to a more responsible and sustainable fashion industry.

Who Shops At SOHO GRIT

The clientele of SOHO GRIT is as eclectic and vibrant as London's Soho district itself. From street style enthusiasts to sustainable fashion advocates, the brand's unique, iconic sneakers draw a crowd that seeks to blend contemporary design with responsible manufacturing. Fans of limited editions, pop-culture collaborations, and elevated sportswear find their fit here, reflecting the creativity and dynamism of urban life.

What customers love about SOHO GRIT

Here's what shoppers have to say:
  • The shoes exceeded expectations in terms of design and comfort.
  • The timely delivery added to the overall positive experience.
  • The shoes are both incredibly comfortable and stylish.
  • The shoes fit perfectly and are very comfortable.
  • The customer service was helpful and friendly.
  • The delivery was quick and the sneakers came neatly packed.
  • The quality of the sneakers was excellent.
  • The design is modern and stylish and can be worn with all kinds of outfits.
  • The shoes were comfortable to wear for long hours without any discomfort or pain.
  • The overall experience with Soho Grit was great and I would love to buy more in the future.
Cons
  • Refunds for returned items are often delayed
  • Customer service is mediocre and lacks communication
  • Orders frequently experience delays in shipping
  • Similar issues have occurred during previous holiday seasons
  • In the past, incorrect products were sent in previous orders
  • Multiple emails have gone unanswered
  • There is a hidden customs fee not mentioned during ordering
  • Communication lacks transparency and honesty
  • Deliveries are often late and sizing is incorrect
  • Refunds for returned items are frequently delayed
  • Handling of refunds is inadequate

SOHO GRIT's Shipping Policy

SOHO GRIT offers shipping to customers worldwide. In the United Kingdom and Europe, all orders are inclusive of VAT and taxes. Customers have the option of choosing standard or express shipping, with estimated delivery times provided at checkout. Orders placed before 12:00 GMT+2 will be shipped the same day, while orders placed after that time will be shipped the following working day. Standard shipping is free for customers in the United Kingdom and Europe, while express shipping costs 9€ (free for orders over 350€). For customers in the USA, express shipping is available for 14€ (free for orders over 350€). The rest of the world can also enjoy express shipping for 19€ (free for orders over 350€). For any further inquiries, customers can contact customer support via email.

SOHO GRIT's Return Policy

SOHO GRIT has a simple and convenient return policy for their customers. They have introduced an Exchange & Return portal where customers can input their details and immediately receive a pre-paid return label via email. Currently, they offer free exchanges worldwide and free returns from the UK and Europe. To initiate a return, customers need to visit the returns portal and select the items they would like to exchange or return, along with the reason for the return. Alternatively, customers can choose to make an exchange and select a different size or a completely different product. Through the portal, customers can choose a convenient courier and print their return label to attach to the outside of the parcel. Once the parcel is ready, customers can take it to their chosen drop-off point or arrange for it to be collected. Unfortunately, there is no information available on the time limit to return an item or the processing time for returns. It is also not mentioned if there are any restrictions on returning certain items.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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60
This brand offers products that are on the pricey side.
Sustainability Score
85
/
100
This brand offers products that are on the pricey side.
Quality Score
80
/
100
This brand offers products that are on the pricey side.
DTCetc Score
77
/
100
This brand offers products that are on the pricey side.
Target Audience

Contemporary trendsetters

Stereotype

Contemporary

Pricing Rating
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Sustainability Score
85
/
100
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Quality Score
80
/
100
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DTCetc Score
77
/
100
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SOHO GRIT on Socials

View this profile on Instagram

SOHO GRIT (@SOHO GRIT) • Instagram photos and videos

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APL

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