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Ipsy
Discover your unique beauty with Ipsy, the beauty brand that celebrates individuality and empowers its community. Get personalized beauty products and connect with like-minded beauty enthusiasts. Shine bright every day.
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DTCetc’s Take
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Ipsy, founded in 2011 by Michelle Phan and Marcelo Camberos, is a beauty brand that aims to celebrate individuality and empower its community of beauty enthusiasts. Based in the United States, Ipsy offers a wide range of personalized beauty products and experiences. With a focus on inclusivity and self-expression, Ipsy encourages its customers to embrace their unique beauty and discover products that will delight them. The brand believes in the power of community and provides a platform for its members to exchange beauty ideas and inspiration. Additionally, Ipsy supports the next generation of beauty entrepreneurs by helping them build their brands and reach new audiences. With Ipsy, customers can expect a personalized and empowering beauty experience that allows them to shine bright every day.
Customers who would find Ipsy useful are those who are interested in beauty and self-expression. They are individuals who believe that beauty is not limited to a specific standard and that everyone's unique beauty should be celebrated. These customers value inclusivity and personalization in their beauty routines.
When making a purchase, these customers look for products that will help them embrace their individuality and enhance their natural beauty. They seek out brands and platforms that support their journey of self-discovery and provide a space for them to share and exchange beauty ideas.
Ipsy aligns with these customers' values by providing a platform for community engagement and inspiration. They offer a personalized Glam Bag subscription service that delivers beauty products tailored to the individual's preferences and needs. This allows customers to discover new products that will delight them and empower them to express their style.
In addition, Ipsy supports the next generation of beauty entrepreneurs, which resonates with customers who value supporting small businesses and fostering creativity in the beauty industry.
Overall, Ipsy caters to customers who want to explore and celebrate their unique beauty, while also being part of a community that shares their passion for self-expression and inclusivity.
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Here's what shoppers have to say:
- The samples received are high quality and worth the price
- Great customer service that resolves issues in a timely manner
- Good selection of products and affordable prices
- Positive experience with the subscription for multiple years
- Products are well-loved and recommended
Cons
- The packaging of the glam bag is often disappointing
- There have been issues with deliveries, missing products, and customer service
- The quality of the products received is often low
- Many of the products are made in China and are of low quality
- The subscription often includes unknown or lesser-known brands
- There have been issues with cancellations and recurring product replenishments
- There have been problems with incorrect or missing items in the bags
- The shipping time is often excessively long
Ipsy offers shipping to the United States, Canada, and Mexico. In the United States, shipping is free, while Canadian customers are charged an additional shipping cost of USD $2.95 for Glam Bag, USD $4.95 for BoxyCharm, and USD $7.95 for Icon Box to cover broker and entry fees. Canadian customers may also be responsible for the payment of applicable federal and provincial taxes. Shipments leave the warehouse mid-month and usually arrive approximately 15 business days later. Tracking emails are provided so customers can follow their shipments. Additional time may be required for orders that include Add-Ons. There is a $1.99 handling fee applied to all shipments, and state taxes may apply.
Ipsy does not offer refunds or exchanges for subscriptions, but they do provide a replacement policy for any missing or damaged items. Customers can request a replacement within 45 days of the shipment date. To return a purchased item, customers must contact Ipsy customer service and provide details about the issue.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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This brand offers products that are on the pricey side.
Sustainability Score
50
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100
This brand offers products that are on the pricey side.
Quality Score
70
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100
This brand offers products that are on the pricey side.
DTCetc Score
55
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100
This brand offers products that are on the pricey side.
Target Audience
Beauty enthusiasts
Stereotype
Beauty enthusiast
Pricing Rating
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Sustainability Score
50
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Quality Score
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DTCetc Score
55
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100
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