List of DTC Underwear Brands

Here’s a list of the best 48 Underwear brands on the internet:

We've got you covered. Here's a bit about the Underwear niche and the best brands to pick from.

There are a plethora of cheap, ineffective underwear brands on the market today. It is hard to separate quality cotton from the mediocre cotton in order to get to the desired level of comfort and overall protection. Luckily, we live in an era when you can buy underwear that is both well-made and fashionable, which means that you can be cool while still having your parts covered with good fabric. By choosing a pair of high-quality briefs from this list of DTC underwear companies, you’re choosing items that will allow you to live healthier during every day and travel in comfort.

There are a plethora of cheap, ineffective underwear brands on the market today. It is hard to separate quality cotton from the mediocre cotton in order to get to the desired level of comfort and overall protection. Luckily, we live in an era when you can buy underwear that is both well-made and fashionable, which means that you can be cool while still having your parts covered with good fabric. By choosing a pair of high-quality briefs from this list of DTC underwear companies, you’re choosing items that will allow you to live healthier during every day and travel in comfort.

Adore Me

Adore Me is the first women’s underwear company that lets you try on lingerie in the comfort of your home. Our lingerie is specifically designed to foster confidence and liberate you from the pressures of shopping for the perfect piece. With Adore Me, you have the choice to make wardrobe decisions away from the pressure of a dressing room, helping you relax and enjoy the experience.

Gooseberry Intimates

Gooseberry Intimates is a Bali based lingerie label, with a strong focus on the details of each and every design. With daring details and just the right amount of sass, Gooseberry Intimates empowers you to be the most confident version of the woman you already are. Gooseberry Intimates uses styles with a touch of lace, a feminine cut, and carefully styled details to create a soft and delicate look that is perfect for every-day wear.


Welcome to the future of underwear! MeUndies are stylish, comfortable underwear and loungewear made of micro modal fabric. Before you try a pair you might think they sound too good to be true, but once you try them on you'll see why we're called the best underwear company in the world.


Naja is the first underwear company that is targeting the middle-class with high-end vegan and eco friendly products. Naja's patent pending technology includes 10 anti-microbial treatments in one unique fabric built to be anti-odor and extremely comfortable. Naja was created by Courtney Bowles, a women's underwear lines veteran who became an accidental feminist entrepreneur after she spent two years killing herself working for someone else. Naja is the first underwear company that is targeting the middle class with high end vegan and eco friendly products. Every purchase you make makes the world better.


SKIMS is a United States-based modern apparel retailer that sells women's Clothing. SKIMS is the modern solution to shape enhancing undergarments. By prioritizing comfort and fit, SKIMS makes high quality shapewear that enhances, lifts, and tones.

Tiger Mist

Tiger Mist is an Australian brand that has evolved from a local retail store into a global online fashion powerhouse. The brand has a cult social media following and is now a staple in major retailers worldwide. Tiger Mist draws inspiration from pop culture icons and viral street styles, continually striving to empower women through a versatile wardrobe that caters to diverse personal styles.

True & Co

Ready to wear more than just the same-old granny panties? Shop our collection of women’s underwear including lace thongs, nylon-blend bikinis, and argyle mesh hipsters along with every cut, color, and style you could ever want to match your mood. True & Co. buys from hundreds of different designers—and we’ve got styles for every body.

32 Degrees

32 Degrees, a basic apparel retailer based in the United States, carries a wide array of men's and women's clothing. Placing high priority on value and comfort, this store presents an extensive selection of everyday items designed to suit diverse styles and budgets. The product offerings at 32 Degrees are as varied as they are numerous, from warming winter outerwear to cool summer polo shirts, ensuring customer comfort throughout the year.


Aerie, founded by [Founders' Names], offers a wide range of women's clothing, from high-waisted leggings to trendy bra tops. With a focus on comfort and inclusivity, Aerie has something for everyone.

Agent Provocateur

Agent Provocateur celebrates fearless femininity with its opulent lingerie, designed in-house with exclusive fabrics and intricate embellishments. With a punk heritage and a commitment to breaking boundaries, this iconic British brand empowers women and captivates with its daring and irreverent designs.


BLANQI is a functional apparel, intimates, and accessories brand founded in 2017 by best friends Valerie Darragh and Sabrina Melarti. It provides chic, breathable, and supportive solutions for pregnant and post-partum bodies, and has been featured in major publications such as Women's Health, Glamour, and New York Magazine. BLANQI offers a range of supportwear, from tanks to leggings to jeans and tops, with sizes XS-3X. It is dedicated to supporting mothers and offers advanced features such as 360-degree support and pockets.


Bare: The Scandinavian-inspired brand that combines sustainability and style. Their eco-friendly underwear is made from irresistibly soft TENCEL™ Modal, ensuring comfort and durability. Perfect for those who value minimalistic design and responsible production.


CDLP is a luxury essentials brand that's revolutionizing men's underwear and swimwear. Their consciously constructed products are made from innovative, future-oriented materials like Lyocell and Econyl®. CDLP is committed to sustainability and constantly innovating their products for modern, eco-conscious men.


Cuup is a lingerie brand founded in 2017 by Abby Morgan and Lauren Cohan with the mission to revolutionize the way bras are designed. Their products are praised for their fit, feel, and quality, and they offer 40 different sizes ranging from 30 to 38 in bands and A to H in cups. Cuup also offers a fit quiz and a bra fitting service at their SoHo location or virtually.

Eberjey Pajamas

Eberjey is a lingerie and sleepwear brand founded in 2006 by Ali Mejia and Mariela Rovito, offering products for men, women, and children made from soft TENCEL Modal fibers. Their mission is to provide comfort, sensuality, and sustainability in natural bodies. Featured in numerous publications, Eberjey is the perfect choice for luxurious sleepwear.

Eby Underwear

Eby Underwear is a female-led company founded in 2017 by Renata Black and Sofia Vergara, offering a wide selection of comfortable and functional intimates. They are committed to empowering female entrepreneurs through microfinance, donating 10% of their proceeds to impoverished women. With a wide range of sizes, free shipping on orders over $75, and an Afterpay payment option, Eby Underwear is the perfect choice for those seeking practical and comfortable intimates.


Discover Esme, a sustainable brand inspired by the founder's 94-year-old grandmother. With natural materials, comfortable designs, and a unique aesthetic, Esme offers stylish products that reflect your values and spirit.

Fleur du Mal

Discover Fleur du Mal, the luxury lingerie, ready-to-wear, and swim brand that combines style, comfort, and playfulness. With a focus on inclusivity and sustainability, Fleur du Mal offers unique and empowering pieces for women of all ages and sizes.

Flux Undies

Flux Undies is the ultimate period care brand for eco-conscious and body-positive individuals. Their innovative and sustainable products prioritize comfort and inclusivity, while reducing our footprint on the planet.

Hanky Panky

Hanky Panky is a well-respected lingerie and loungewear brand founded in 1977 by Gale Epstein and Lida Orzeck. It offers a wide range of products, including underwear, bras, nightwear, accessories and more, available in sizes 14-24 with bra sizes up to D-cup. Hanky Panky is known for its quality materials and lasting products, favored by celebrities such as Rihanna and Jennifer Aniston.

Harper Wilde

We are taking the B.S. out of Bra Shopping, by using patented technology to bring you the perfect fit from our expert team of bra designers. Harper Wilde is a service for busy women who want to shop and get on with their lives quickly, easily and conveniently.


Heist is a revolutionary brand that creates comfortable, supportive, and beautiful foundationwear. Their game-changing tights and lightweight shapewear are perfect for everyday wear, while their bras and knickers are tailored to suit your unique shape. Made with innovative technology, Heist is the go-to brand for those seeking a comfortable and stylish foundation.


Honeylove's high-quality clothing and shapewear are designed to empower women of all sizes. Rigorously tested on real women, their commitment to sustainability makes them a go-to choice for confidence-boosting garments.


Intimissimi: The Italian lingerie brand that combines sophistication and romance. With attention to detail and on-trend designs, Intimissimi offers comfort, performance, and quality without compromising on glamour. Feel confident, comfortable, and beautiful with Intimissimi.


Italic is a direct-to-consumer retailer offering high-quality apparel, accessories, and homeware made by the same hands that produce collections for top-of-the-line designers, at up to 80% less than competitors. Praised by Bloomberg, The Wall Street Journal, Vogue, and Food & Wine, Italic offers 1000+ products with free shipping over $50 and a 30-day money-back guarantee with free returns.


Jho offers an eco-friendly range of organic cotton sanitary products, including tampons, cups, washable panties, and pads. The brand's commitment to basic rights, equality, and support for women in precarious situations makes them a socially responsible choice.

Just Wears

Just Wears is the ultimate solution for men seeking comfortable and well-fitting underwear. Made from high-quality fabrics, their products combat common issues while prioritizing customer feedback and continuous improvement.


Knickey's sustainable intimates are a dream come true for eco-conscious consumers who refuse to sacrifice comfort for style. Made from organic cotton, their range of bralettes and underwear are thoughtfully produced and ethically manufactured.

La Perla

Indulge in the luxurious and empowering world of La Perla. Crafted by women, for women, their expertly crafted lingerie and undergarments are both stylish and comfortable, making you feel beautiful inside and out.


Shop Lively and find comfortable everyday bras and intimates. From cute, flirty to sexy, each bra and panty comes in a selection of sizes to make you look and feel oh-so-good. Be sure to check out our bestselling Lively bralettes and boyshort undies!

Negative Underwear

Negative Underwear is a luxurious lingerie brand founded in 2014 by Lauren Schwab and Marissa Vosper. Their collection of chic, minimal intimates is designed to make women feel amazing in their own skin, and has been featured in Vogue, InStyle, Refinery29 and more. All materials are sourced from European OEKO-Tex certified mills and ethically manufactured. Sizes range from A to G with international shipping.


PSD Underwear: the perfect blend of functionality and style. Elevate your underwear game with premium, affordable options designed for athletes, trendsetters, and anyone who values comfort.

Pair of Thieves

Pair of Thieves offers affordable, versatile, and comfortable basics that are both stylish and functional. With a wide range of socks and underwear, the brand is committed to giving back to the community through charity partnerships.


Parade is the gender-inclusive underwear brand that prioritizes comfort and self-expression. With a range of fabrics and a focus on diversity and inclusivity, Parade is rewriting the American underwear story.


Enjoy the freedom and support you need to maximize your athletic experience with the SHEFIT® line of adjustable, high-impact and medium-impact sports bras. Designed for women of all ages, sizes, and athletic levels with removable foam pads for customized lift and support. Whether you're running, spinning, or hitting the gym, our SHEFIT bras give you the comfort and support you need to take on every workout."

Savage X Fenty Lingerie

Savage X Fenty is an innovative lingerie brand founded by Rihanna in 2018, offering a wide range of sizes and styles for all body types. It has a current $1 billion valuation and provides customers with exclusive discounts, international shipping, and a 90-day fit guarantee.


Scarlet is a smart and sustainable period care brand that empowers people with periods to take control of their health. Their cruelty-free, paraben-free, and vegan products promote body and environmental wellness while raising awareness and funds for endometriosis research.


Shapermint is a safe haven for girls & women to embrace their confident inner goddesses and be body positive. We offer hundreds of shapewear pieces that will enhance your curves and make you shine.


Shinesty is a United States-based modern apparel retailer that sells men's and women's Clothing. Shinesty wants the world to not take itself so seriously. They offer outrageous party clothing to keep their costumers equipped for al of life's social moments.


Soko is the brand for women who want a comfortable and enjoyable bra shopping experience. With comfort-first products and a focus on real women representation, Soko offers bras that are both stylish and empowering.


ThirdLove was founded by entrepreneur Heidi Zak and her husband in 2013 with the goal of making people feel better about their bodies. The online lingerie retailer offers 78 different sizes, runs ads that appeal to plus-size customers, and makes sizing information easy to find on every product page.


TomboyX is a clothing brand designed by women with one goal in mind: to clothe anyone who doesn't want to be defined by their gender. Our unisex clothing lines include underwear and apparel for living free from labels, all made to mix and match together, day after day.

Tommy John

We've created a better fitting undergarment. No adjustment is needed after you put it on. So feel confident and comfortable with yourself, no matter where your day takes you.


Underdays is turning women’s underwear into self-care, advocating that consumers justly deserve high-performing and aesthetically pleasing underwear options. They promise to eradicate issues such as uncomfortable wear and unflattering designs. Underdays ensures softness and breathability in its fabrics, endorsement from female health experts, unparalleled style and fit, and an extra-long antimicrobial gusset for freshness and dryness. Their products undergo rigorous scrutiny via 50+ rounds of user testing on women to guarantee premium quality for their customers.

Understatement Underwear

Understatement Underwear: Redefining women's underwear with comfort, confidence, and sustainability. No underwires, padding, or itchy tags. Celebrating body acceptance and empowering women. Feel good, look good, do good.

We Are Womanhood

We Are Womanhood offers a comfortable and stylish range of underwear for women of all shapes and sizes. The female-led brand prioritizes body neutrality, self-love, and self-acceptance, sourcing products from independent, female-led brands. Join their community for honest conversations and sharing.


Yellowberry is on a mission to change the way tween girls view bras. By giving tween girls access to bras that are comfortable, age appropriate and fashionable, Yellowberry has created a movement which encourages girls to spend a lifetime in bras that fit. This is a cause we are all passionate about and we hope you can join us in making bras for tween girls a reality.


Knix combines the best of luxury lingerie and high tech performance. Our bras are made to handle high intensity workouts, or a night out...with no bounce, no pain, and no limits. Pop in a Knix wireless bra and enjoy all your favorite activities with total confidence.

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