The Best DTC Underwear Brands

48 underwear brands, ranked by DTCetc score, led by We Are Womanhood. How we score →

Top Underwear Brands, Ranked

1
We Are Womanhood

We Are Womanhood

94/100
Apparel
2
Negative Underwear

Negative Underwear

92/100
Apparel
3
Knickey

Knickey

91/100
Apparel
4
Eberjey Pajamas

Eberjey Pajamas

90/100
Apparel
5
Parade

Parade

90/100
Apparel
6
Lively

Lively

89/100
Apparel
7
Underdays

Underdays

89/100
Apparel
8
Flux Undies

Flux Undies

87/100
Apparel
9
Harper Wilde

Harper Wilde

87/100
Apparel
10
Esme

Esme

85/100
Apparel
11
Adore Me

Adore Me

84/100
Apparel
12
CDLP

CDLP

84/100
Apparel
13
Eby Underwear

Eby Underwear

84/100
Apparel
14
Scarlet

Scarlet

82/100
Apparel
15
Fleur du Mal

Fleur du Mal

82/100
Apparel
16
Cuup

Cuup

81/100
Apparel
17
knix

knix

81/100
Apparel
18
Yellowberry

Yellowberry

81/100
Apparel
19
32 Degrees

32 Degrees

80/100
Apparel
20
BLANQI

BLANQI

80/100
Apparel
21
Gooseberry Intimates

Gooseberry Intimates

80/100
Apparel
22
Naja

Naja

80/100
Apparel
23
SKIMS

SKIMS

80/100
Apparel
24
ThirdLove

ThirdLove

80/100
Apparel

Frequently asked questions

What is the best DTC underwear brand?

We Are Womanhood tops our underwear ranking with a DTCetc score of 94/100, based on quality, sustainability and pricing.

How many DTC underwear brands does DTCetc cover?

We track 48 direct-to-consumer underwear brands, each scored and ranked on quality, sustainability and price.