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Fabletics
Fabletics: The fashion-forward, high-performance activewear brand that believes movement should be fun and accessible for all. Elevate your game with their stylish and inclusive range of activewear.
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Fabletics, founded in 2013 by Kate Hudson, Adam Goldenberg, and Don Ressler, is a leading activewear brand that aims to revolutionize the industry. With a focus on fashion-forward, high-performance activewear, Fabletics believes that movement should be fun and accessible for everyone. Their product range is designed to elevate your game, whether you're hitting the gym or going about your daily activities. Fabletics has gained a dedicated community of over 2.3 million members who have been instrumental in shaping the brand's success. With 95 global retail locations, a CarbonNeutral® certification, and expansions into Men's Activewear and Scrubs, Fabletics is continuously pushing boundaries and redefining what activewear can be. Join the Fabletics community and experience a world of elevated style and performance.
Fabletics is a brand that offers fashion-forward, high-performance activewear that is accessible to everyone. They believe that movement should be fun for everyone and every body. With over 2.3 million members and counting, Fabletics is obsessed with their VIP membership program and values their community, which has been their biggest advocate.
The types of customers who would find Fabletics useful are those who are looking for activewear that is both fashionable and functional. These customers are likely to be active individuals who participate in activities such as going to the gym, working out, or engaging in various sports. They value activewear that not only looks good but also performs well during their physical activities.
When making a purchase, these customers look for activewear that is comfortable, durable, and provides the necessary support for their activities. They want clothing that allows them to move freely and confidently, without compromising on style. Fabletics aligns with these customers' values by offering activewear that is not only trendy and fashion-forward but also designed to enhance performance. Their products are made to elevate the customer's game, no matter how they move.
Furthermore, Fabletics values inclusivity and accessibility. They believe that activewear should be accessible to everyone, regardless of their body shape or size. This aligns with the values of customers who appreciate brands that prioritize inclusivity and promote body positivity. Fabletics' commitment to offering a wide range of sizes and styles caters to these customers' needs, making them feel seen and valued.
In summary, Fabletics is useful for customers who prioritize both fashion and function in their activewear. These customers look for comfortable, durable, and stylish clothing that enhances their performance during physical activities. Fabletics aligns with their values by offering inclusive and accessible activewear options that cater to a variety of body shapes and sizes.
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Here's what shoppers have to say:
- The leggings are of amazing quality and come in lovely colors.
- The customer had a great experience and recommends Fabletics based on their own experience.
- The yoga style, high rise pants are comfortable and do not ride down in the waist or ride up the legs.
- The customer's granddaughter, who is a dancer, loves the clothes and the idea of getting a new outfit every month.
- The customer, who teaches dance, loves the high quality and reasonable price range of Fabletics products.
- The customer has had great experiences with the delivery and fit of Fabletics shorts and workout shirts.
- The customer has been a member of Fabletics for years and loves the PowerHold leggings for their compression and ability to stay up during activities like running and jiu jitsu.
- Fabletics offers clothes in tall sizes, which is appreciated by tall women.
- Fabletics has a wide variety of options, including maternity options.
Cons
- The advertised price may not accurately reflect the total cost of the product.
- Shipping may be unreliable and experience delays.
- Customers may have issues with receiving their orders and getting helpful information from customer service.
- Customers may be automatically signed up for a membership without their consent and have difficulty canceling it.
- Returning items may take a long time to process and customer service may not be helpful.
- Customers may have issues with delivery, including missing packages and lack of response from the shipping company.
- The advertised new customer price may require a commitment to a monthly payment for a year.
- The quality of the products may be questionable compared to other brands.
Fabletics offers a shipping and returns policy for their customers. During high demand periods, there may be delays in receiving your items. Shipping and handling charges are based on your order subtotal amount, calculated after discounts and before sales tax. For orders over $49.95 in the 48 contiguous United States and Canada, shipping is free and takes 6-10 business days. For orders under $49.95, there is a flat rate shipping fee of $5.95. Rush shipping is also available for an additional cost. For orders over $49.95, rush shipping costs $15.95 and takes 2-3 business days. However, rush shipping is not available for P.O. Boxes, APOs/FPOs, Alaska, Hawaii, or Australia. It is important to note that shipments to Alaska, Hawaii, APO locations, or Australia may have longer transit times. Expedited shipping is currently not available for these locations. Customers can track their orders and find more details in the Order History tab within the My Account section.
Fabletics offers a hassle-free return policy for US and Canada orders within 90 days from the date of shipment. To initiate a return, customers can choose from several options. One option is to use Happy Returns by PayPal, which allows for box-free and printer-free returns. Customers can complete their return in their account, receive a QR code, and drop off their items at a Return Bar without packaging or a label. Another option is to return or exchange items in-store at any Fabletics store. Customers can also start a return via the shipping provider by completing the return in their account, printing a return label, and dropping off the items with the label at the indicated shipping provider. Accessories must be returned with all pieces included and intact, and apparel must be returned unworn with all tags still attached. Reward points associated with the purchase will be deducted from the customer's account if a refund is chosen. Items redeemed through the rewards program are not eligible for returns or exchanges. Store credit used to pay for an order will be returned as store credit only. It is important to note that some items purchased through special promotions may be final sale and not eligible for returns or exchanges. The return shipping and handling fee for Alaska, Hawaii, and Puerto Rico is $9. Exchanges are not available in Australia, and orders can only be returned. Customized scrubs with embroidery are final sale and cannot be returned or exchanged. The company aims to process returns within 10 business days from the time the items are received at their warehouse.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
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70
This brand offers products that are on the pricey side.
Sustainability Score
80
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100
This brand offers products that are on the pricey side.
Quality Score
75
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100
This brand offers products that are on the pricey side.
DTCetc Score
79
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100
This brand offers products that are on the pricey side.
Target Audience
Active fashion enthusiasts
Stereotype
Active fashionista
Pricing Rating
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Sustainability Score
80
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100
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Quality Score
75
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100
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DTCetc Score
79
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100
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