Agent Provocateur

Agent Provocateur celebrates fearless femininity with its opulent lingerie, designed in-house with exclusive fabrics and intricate embellishments. With a punk heritage and a commitment to breaking boundaries, this iconic British brand empowers women and captivates with its daring and irreverent designs.

Category
Apparel
Specialty
Socials
62
/
100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
Sustainable
Ethical Sourcing

DTCetc’s Take

About Agent Provocateur

Agent Provocateur, founded in 1994 in Soho by its original founders, is a brand that celebrates fearless femininity and empowers women through its luxury lingerie. With a strong punk heritage, Agent Provocateur has been at the forefront of revolutionizing the lingerie industry by pushing boundaries and challenging societal norms. Under the creative direction of Sarah Shotton, the brand has evolved into one of the most iconic and desirable female-led British brands today. Agent Provocateur offers a range of opulent lingerie, designed in-house with exclusive fabrics, intricate embellishments, and signature motifs. Their collections are known for their daring, colorful, and irreverent designs that are ahead of their time. With a global presence and boutiques in London, New York, LA, and Paris, Agent Provocateur continues to break new ground and captivate customers with their eclectic, decadent, and romantic lingerie.

Who Shops At Agent Provocateur

Agent Provocateur’s luxury lingerie caters to bold, fearless women who embrace sensuality and empowerment. The brand's audacious and colorful designs can appeal to those looking to challenge conventional norms and express their femininity through exclusive fabrics and intricate motifs. With its roots in punk heritage, Agent Provocateur might attract those who appreciate a blend of rebellion and romance in their intimate apparel, seeking a more avant-garde, confident expression of their identity.

What customers love about Agent Provocateur

Here's what shoppers have to say:
  • Excellent service, received a refund for a forgotten discount code the same day
  • Pleasantly surprised by the fast delivery and correct sizing
  • The coffee table book on Exhibitionism is provocative and visually appealing
  • Celebrates the female body and empowers women to embrace their sensuality
  • Includes historical facts and pictures dating back to early times
  • Agent Provocateur is popular among celebrities, housewives, and businessmen
Cons
  • Items may be canceled from order without reason or notice
  • Customer service may not reply to inquiries
  • Poor quality may be experienced for the price
  • Premium price tags may not reflect the level of customer service
  • Returns may be difficult and lack of response from customer service may be encountered
  • Refunds may only be received for some returned items
  • Customer service staff may be rude and unhelpful
  • Sizes may not be as advertised
  • General enquires line may be staffed by unhelpful staff
  • Customer service staff may be unable to refund correct amount
  • Hidden return policy for sale items may not be disclosed during purchasing process
  • Horrendous customer service may be experienced with unfulfilled orders and lack of communication

Agent Provocateur's Shipping Policy

Agent Provocateur offers shipping to various regions including the UK, USA, Canada, Europe, Australia, and the rest of the world. They provide different shipping options such as standard and express delivery, with varying delivery timings depending on the destination. For UK customers, standard delivery takes 2-3 working days, while express delivery ensures next working day delivery for orders placed before 3pm. Saturday delivery is also available for an additional cost. In the USA, standard delivery takes 5-7 working days, while express delivery ensures next working day delivery. Canada and Australia also have express delivery options with delivery timings of 2-4 working days. Europe and the rest of the world have both standard and express delivery options. The costs for shipping vary depending on the destination and the chosen delivery option. For example, in the UK, standard delivery costs £7, while express delivery costs £10. In the USA, standard delivery charges depend on the individual state, while express delivery costs $60. Canada has a flat rate of CA$50 for express delivery. Europe has a standard delivery charge of €15 and an express delivery charge of €20. The rest of the world has an express delivery charge of $60. Australia has an express delivery charge of AU$50. All orders are tracked and require a signature upon arrival. If nobody is home to sign, the order will be returned to the carrier's local depot and instructions will be left regarding redelivery. Orders are dispatched in a discreet outer box for privacy. The brand also offers a refund or exchange within 28 days if the customer is not satisfied with their purchase. For EU customers, import taxes will be paid by Agent Provocateur on their behalf. Customers outside of the UK or Europe may have to pay import duties. Customs processes may impact the speed of delivery and vary according to country. Overall, Agent Provocateur provides a range of shipping options and charges depending on the destination, ensuring that customers receive their orders in a timely manner.

Agent Provocateur's Return Policy

Agent Provocateur offers a returns policy that allows customers to return their purchase within 28 days of receiving their order for an exchange or refund. To be eligible for a return, the item(s) must be in their original condition and packaging, with all tags attached. Briefs must be tried on over the customer's own lingerie to ensure they are not damaged or worn. Opened packs of hosiery cannot be returned. Returns must be logged through the return portal on the Agent Provocateur website. It is important to note that all returns must be registered within 28 days of receiving the order, and returns from multiple orders cannot be combined. Returns that are received in unsaleable condition will not be refunded and will be returned to the customer. Unauthorised returns will also be returned to the customer. If a customer receives a damaged or faulty item, they should contact the Client Experience team before returning it. Online purchases cannot be returned to a boutique. Refunds are processed within 14 working days of receipt and are issued to the original method of payment. Size exchanges are only offered for the same product, and replacement items will be dispatched within 28 days if available. If the chosen replacement size is not in stock, the customer will be automatically refunded. Certain items, such as hosiery, lipsticks, lip balms, skincare, perfume, and earrings, cannot be returned due to hygiene reasons. Returns on Agent Provocateur x Lovehoney toys are only accepted if the product remains unopened with the tamper seal intact or if the item is faulty. Gift vouchers are not cash refundable, but items purchased with gift vouchers can be size exchanged or re-credited. Boutique returns are only accepted for non-sale (full price) items within 14 days of purchase, with proof of purchase and in perfect condition with tags attached. Returns for lipsticks, lip balms, skincare, and earrings are not accepted. All items purchased on sale are final and cannot be returned. The return process can be done through the returns portal, and customers have the option to use the provided tracked return service or organize their own return postage. Agent Provocateur is not responsible for returns organized by the customer until they are confirmed as delivered at the warehouse. UK returns can be created through the Returns Portal, and customers can choose to have their address label printed in-store when dropping off their parcel. International returns can also be created through the Returns Portal, and customers will receive a unique return label and updates on the return progress. It is important to include the return paperwork with the return and follow the carrier's guidance to avoid delays at customs. Agent Provocateur is not liable for any duty or tax incurred due to incorrectly filled paperwork. For faulty returns, customers should contact the Client Experience team for assistance.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
70
This brand offers products that are on the pricey side.
Sustainability Score
50
/
100
This brand offers products that are on the pricey side.
Quality Score
70
/
100
This brand offers products that are on the pricey side.
DTCetc Score
62
/
100
This brand offers products that are on the pricey side.
Target Audience

Fearlessly empowered individuals

Stereotype

Rebel

Pricing Rating
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
70
This is a placeholder
Sustainability Score
50
/
100
This is a placeholder
Quality Score
70
/
100
This is a placeholder
DTCetc Score
62
/
100
This is a placeholder

Agent Provocateur on Socials

Brands Like Agent Provocateur

Looking for brands similar to Agent Provocateur

We've got you covered. Check out this list of similar Apparel brands that customers of Agent Provocateur love.

Adore Me

Adore Me is the first women’s underwear company that lets you try on lingerie in the comfort of your home. Our lingerie is specifically designed to foster confidence and liberate you from the pressures of shopping for the perfect piece. With Adore Me, you have the choice to make wardrobe decisions away from the pressure of a dressing room, helping you relax and enjoy the experience.

Gooseberry Intimates

Gooseberry Intimates is a Bali based lingerie label, with a strong focus on the details of each and every design. With daring details and just the right amount of sass, Gooseberry Intimates empowers you to be the most confident version of the woman you already are. Gooseberry Intimates uses styles with a touch of lace, a feminine cut, and carefully styled details to create a soft and delicate look that is perfect for every-day wear.

MeUndies

Welcome to the future of underwear! MeUndies are stylish, comfortable underwear and loungewear made of micro modal fabric. Before you try a pair you might think they sound too good to be true, but once you try them on you'll see why we're called the best underwear company in the world.

Naja

Naja is the first underwear company that is targeting the middle-class with high-end vegan and eco friendly products. Naja's patent pending technology includes 10 anti-microbial treatments in one unique fabric built to be anti-odor and extremely comfortable. Naja was created by Courtney Bowles, a women's underwear lines veteran who became an accidental feminist entrepreneur after she spent two years killing herself working for someone else. Naja is the first underwear company that is targeting the middle class with high end vegan and eco friendly products. Every purchase you make makes the world better.

SKIMS

SKIMS is a United States-based modern apparel retailer that sells women's Clothing. SKIMS is the modern solution to shape enhancing undergarments. By prioritizing comfort and fit, SKIMS makes high quality shapewear that enhances, lifts, and tones.

Tiger Mist

Tiger Mist is an Australian brand that offers stylish and affordable apparel for women. The company was founded in 2006 by two sisters, Jodie and Kylie O'Neill. They were inspired to start their own clothing line after struggling to find fashionable and affordable clothes that fit their own personal style. Tiger Mist has become a popular choice for fashion-savvy women around the world who want to look great without spending a lot of money. Tiger Mist has a wide range of clothing options, including dresses, skirts, tops, jeans, and more. You can also find accessories and footwear on the Tiger Mist website. If you're looking for fashionable clothing at a great price, be sure to check out Tiger Mist!

True & Co

Ready to wear more than just the same-old granny panties? Shop our collection of women’s underwear including lace thongs, nylon-blend bikinis, and argyle mesh hipsters along with every cut, color, and style you could ever want to match your mood. True & Co. buys from hundreds of different designers—and we’ve got styles for every body.

32 Degrees

32 Degrees is a United States-based basic apparel retailer that sells men's and women's Clothing. 32 Degrees prioritizes value and comfort by offering basic everyday items that fit everyone's style and budget. Their products range from winter outerwear to summer polo shirts to keep costumers comfortable year-round.

BLANQI

BLANQI is a functional apparel, intimates, and accessories brand founded in 2017 by best friends Valerie Darragh and Sabrina Melarti. It provides chic, breathable, and supportive solutions for pregnant and post-partum bodies, and has been featured in major publications such as Women's Health, Glamour, and New York Magazine. BLANQI offers a range of supportwear, from tanks to leggings to jeans and tops, with sizes XS-3X. It is dedicated to supporting mothers and offers advanced features such as 360-degree support and pockets.

CDLP

CDLP is a luxury essentials brand that's revolutionizing men's underwear and swimwear. Their consciously constructed products are made from innovative, future-oriented materials like Lyocell and Econyl®. CDLP is committed to sustainability and constantly innovating their products for modern, eco-conscious men.

Be the first to know the hottest in online brands.
By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.