Curated list
The best in
makeup.
30 direct-to-consumer makeup brands, ranked by DTCetc score — led by Mented Cosmetics. How we score →
30
Brands listed
91/100
Top score
4
Face-offs
01
The podium
Top makeup brands, ranked by DTCetc score
4 1999 Beauty
Beauty
89/100
5 About Face
Beauty
89/100
6 Kulfi
Beauty
87/100
7 Rhode
Beauty
87/100
8 Jones Road
Beauty
86/100
9 MFMG costmetics
Beauty
85/100
10 Pat McGrath Labs
Beauty
85/100
11 Guide Beauty
Beauty
84/100
12 MOB
Beauty
84/100
13 Treslúce
Beauty
84/100
14 Browgame Cosmetics
Beauty
82/100
15 100% PURE
Beauty
81/100
16 LoveSeen
Beauty
81/100
17 Merit
Beauty
81/100
18 Rare Beauty
Beauty
78/100
r.e.m. beauty 19
r.e.m. beauty
Beauty
77/100
20 Faculty
Beauty
75/100
21 Beauty Bakerie
Beauty
74/100
22 Lash
Beauty
74/100
23 Maniko
Beauty
70/100
24 Static Nails
Beauty
70/100
What is the best DTC makeup brand?
Mented Cosmetics tops our makeup ranking with a DTCetc score of 91/100, based on quality, sustainability and pricing.
How many DTC makeup brands does DTCetc cover?
We track 30 direct-to-consumer makeup brands, each scored and ranked on quality, sustainability and price.
What are the most affordable makeup brands?
Beauty Bakerie, Faculty, MOB carry the lowest price tiers in our makeup ranking.
What are the most sustainable makeup brands?
About Face, Axiology, Mented Cosmetics lead this list on our sustainability score.