Granelito

Granelito is a Swedish children's clothing brand that offers ethically sourced clothing made from soft and durable organic Pima cotton. With a focus on inclusivity and sustainability, their timeless designs are inspired by Swedish and Peruvian cultures.

Category
Apparel
Specialty
Socials
90
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100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
Sustainable
Organic

DTCetc’s Take

About Granelito

Granelito, founded by Moa and her family in 2018 in Brooklyn, NY and currently based in Gothenburg, Sweden, is a Swedish children's clothing brand that offers ethically and sustainably sourced clothing for everyday wear. With a focus on positive forms of nurture and an open-ended approach towards gender, Granelito creates classic and playful designs that intertwine history, culture, and storytelling. Drawing inspiration from their Swedish heritage and Peruvian roots, Granelito's products feature vibrant colors, patterns, and details that are both fresh and timeless. The clothing is made from incredibly soft, wearable, and washable organic Pima cotton sourced from Peru's northern coast, and the cut and sew factory in Lima ensures a direct connection between the brand's mission, design, and the network of growers, knitters, dyers, and printers. With a holistic approach centered around the child, Granelito's clothing promotes joy and empowerment through its form and function.

Who Shops At Granelito

The Granelito shopper is a conscious parent who values sustainable and ethically made children’s clothing. They believe in nurturing creativity and empowering children with timeless designs that celebrate cultural heritage. Prioritizing quality, comfort, and gender neutrality, these parents want to dress their children in playful and joyful clothing that aligns with their environmental and social beliefs.

What customers love about Granelito

Here's what shoppers have to say:
  • Animal welfare
  • Shipping & Delivery
  • Good value
  • Customer service
Cons
  • No negative reviews found

Granelito's Shipping Policy

Granelito's shipping policy states that all orders are processed within 1-3 business days, excluding weekends and holidays. If there is a high volume of orders, there may be a slight delay in shipment. In such cases, customers will be notified via email or telephone. The shipping charges for each order will be calculated and displayed at checkout. Unfortunately, there is no information available regarding any shipping prices, costs, or deals for purchases over a certain price. It is also unclear whether there are any differences in shipping policies between domestic and international orders.

Granelito's Return Policy

Granelito offers a return policy that allows customers to cancel their purchases within 14 calendar days of receiving their goods. However, customers are responsible for the return shipping costs. To be eligible for a return, the items must be undamaged, unused, and have all Granelito labels and tags intact. Any returns that are damaged, soiled, washed, altered, or worn (other than trying on) may not be accepted and could be sent back to the customer without a refund. It is important to include the completed returns note with an order reference number and contact details when returning items. Unidentified returns may not be eligible for a refund. Customers are advised to use a trackable shipping service or purchase shipping insurance to easily track the return shipment if necessary. Granelito does not guarantee receipt of the returned item. If returning an item internationally, the package should be clearly marked as 'RETURNED GOODS' to avoid any customs charges. Any customs charges incurred are the responsibility of the customer. Unfortunately, there is no information available on the processing time for returns.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
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This brand offers products that are on the pricey side.
Sustainability Score
90
/
100
This brand offers products that are on the pricey side.
Quality Score
90
/
100
This brand offers products that are on the pricey side.
DTCetc Score
85
/
100
This brand offers products that are on the pricey side.
Target Audience

Conscious, stylish parents

Stereotype

Conscious parent

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Sustainability Score
90
/
100
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Quality Score
90
/
100
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DTCetc Score
85
/
100
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Granelito on Socials

View this profile on Instagram

Granelito (@Granelito) • Instagram photos and videos

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