The best in
wellness.
129 direct-to-consumer wellness brands, ranked by DTCetc score — led by Omami. How we score →
The podium
Top wellness brands, ranked by DTCetc score
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24 About this list
Wellness brands are all about helping people live their best, healthiest lives! These brands make products and services for wellness, including things like vitamins, supplements, and fitness equipment, as well as services like yoga classes and massage therapy. Some wellness brands specialize in a particular aspect of wellness, like nutrition or fitness. Check out our list of brands that you need to know in the wellness category right here:
Every brand here is scored on quality, sustainability and value — the ranking updates as brands evolve. How we score →
What is the best DTC wellness brand?
Omami tops our wellness ranking with a DTCetc score of 96/100, based on quality, sustainability and pricing.
How many DTC wellness brands does DTCetc cover?
We track 129 direct-to-consumer wellness brands, each scored and ranked on quality, sustainability and price.
What are the most affordable wellness brands?
Cove, Curam, Daye carry the lowest price tiers in our wellness ranking.
What are the most sustainable wellness brands?
Pym, Prima CBD Skincare, Airinum lead this list on our sustainability score.