Our New Routine

Introducing Our New Routine, a Stockholm-based brand that believes in the power of personal routines to bring us back to ourselves. With carefully selected products and a vibrant design, they invite you to embrace the joy of self-love.

Socials
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DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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DTCetc’s Take

About Our New Routine

Introducing Our New Routine, a brand founded by a group of passionate individuals in Stockholm. Established with a mission to inspire and empower individuals to practice self-love, Our New Routine offers carefully selected products for both inner and outer well-being. The brand believes in the power of personal routines, recognizing their ability to bring us back to ourselves during challenging times. With a focus on self-care, Our New Routine offers a range of products designed to enhance daily rituals and promote a blissful lifestyle. One of their core products is the silk pillowcase, a luxurious and essential item that ensures a restful night's sleep. With vibrant design and a celebration of inspiring individuals, Our New Routine invites you to embrace their products and discover the joy of self-love. Whether you're a fan of green tea or cocktails, Our New Routine is here to be your new routine.

Who Shops At Our New Routine

The shoppers drawn to Our New Routine are those on a personal journey towards self-empowerment and self-care. They resonate with mindful practices, seeking to enhance both their inner and outer well-being through carefully curated products. Typically, they are individuals who appreciate the little luxuries in life, such as a restful night's sleep on a silk pillowcase, and recognize the importance of personal routines in their daily life. Whether they're sipping on green tea or enjoying a cocktail, they value self-love and see their shopping choices as a reflection of their holistic approach to life. Fans of Our New Routine often share an optimistic outlook and a desire to reconnect with themselves, especially during challenging times. It's a brand for the thoughtful consumer who sees self-care as more than a trend but as a way of life.

Our New Routine Pros & Cons according to customers

Pros
  • The silk sleep mask is super soft against the skin and has a beautiful design
  • The cloud eye mask is the softest and most luxurious feeling mask
  • The sleep mask is of fantastic quality
  • The product is loved, although some wish it was in a set
Cons

Our New Routine's Shipping Policy

Our New Routine offers free shipping on all orders. For customers in Sweden, standard shipping is provided by Postnord and takes 1-2 business days for delivery. Once the package is ready to be collected at the local delivery point, a delivery notification will be sent via text message or email. To easily track the order, customers can download the Postnord app. Unfortunately, there is no information available about international shipping at this time.

Our New Routine's Return Policy

Our New Routine offers a hassle-free return policy for their customers. If for any reason you would like to return an item, you have 14 days from the date of receiving your order to initiate a return. To start the return process, simply send an email to info@ournewroutine.com and mark the subject line with "Return and your order number". The customer service team will then provide you with a prepaid return label that you must print and attach to your package. Please note that all items must be returned unused, undamaged, and in their original packaging. It is important to request a return before sending the items back, as any returns received without prior authorization will not be accepted. Our New Routine strives to process returns as quickly as possible, but the exact processing time may vary. If the returned products are not in a resellable condition, the company may not be able to accept the return. Enjoy the convenience of free returns with Our New Routine!
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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85
This brand offers products that are on the pricey side.
Sustainability Score
50
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100
This brand offers products that are on the pricey side.
Quality Score
90
/
100
This brand offers products that are on the pricey side.
DTCetc Score
67
/
100
This brand offers products that are on the pricey side.
Target Audience

Self-care enthusiasts

Stereotype

Self-care enthusiast

Pricing Rating
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85
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Sustainability Score
50
/
100
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Quality Score
90
/
100
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DTCetc Score
67
/
100
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Our New Routine on Socials

Brands Like Our New Routine

Looking for brands similar to Our New Routine

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Casper

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CB2

CB2 is a modern furniture and home decor brand, and is the sister brand of Crate & Barrel. The furniture and home goods brand is known for their fresh, fun, and playful approach to home decor. In addition to furniture for every room in the house, they also carry a selection of unique kitchenware and home decor items, including lighting, art, and accessories. With their signature urban twist, CB2's products are often designed with small spaces and city living in mind, and their prices make it possible to decorate a first apartment with style.

Chili Sleep

Created by sleep experts for the perfect sleep environment, ChiliSleep™ cooling mattress pad and weighted blanket helps you experience a refreshing night of sleep that will leave you feeling well rested every morning. Our products, designed in California, are built to last.

Ettitude

Ettitude is a sustainable bamboo textile company specializing in luxury bedding and bath products. We believe that luxury should be sustainable, seamless to the user, and absolutely fabulous. Organic bamboo fabric has been used in Asia for thousands of years. It is a natural fiber that shares the feel of silk without being as shiny or slick, and gets softer with every wash. All of our products are extremely soft, vegan friendly, and eco friendly. These features, along with our luxurious designs ensure Ettitude's place in the future of home living!

Parachute

Parachute makes it easier to shop for everything you need to feel at home. The collections are carefully curated and combine the finest materials, expert craftsmanship and on-trend design into beautiful furniture, bedding, bath linens, decor and more.

Rove Concepts

Rove Concepts is a furniture and home decor company that was founded in the Pacific Northwest in 2011 with a focus on modern, sophisticated design and quality craftsmanship. They handcraft the majority of their furniture in an artisan workshop and use eco-friendly materials sourced from top regions around the world. Rove Concepts is known for their attention to detail and commitment to sustainability, and they offer high-quality products at affordable prices. In addition to their furniture, they also offer a range of home decor items to add a touch of luxury and style to any space. Their mission is to help people create inspired lifestyles through beautiful, thoughtfully designed products.

Aeyla

Aeyla is a UK-based wellness brand that prioritizes natural solutions for sleep and stress. Their core belief, The Ripple of Good, guides their business as they give back to mental health charity partner, Young Minds, and protect 5 trees in the Amazon rainforest with every purchase. Their award-winning weighted blanket is a highlight of their product range.

Allswell

Allswell offers a selection of hybrid mattresses made up of quality innerspring coils and memory foam to make you feel like you're sleeping on heaven's clouds. Even better, we've found that we can charge less for our mattresses by selling directly online, and are able to use the savings to do more good by donating a mattress for every one purchased.

Aneski

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