Compare Parade and SKIMS

Parade and SKIMS are both underwear brands that prioritize inclusivity and comfort. However, Parade focuses on gender-inclusiveness and self-expression, while SKIMS celebrates the female figure and offers shapewear options. Parade offers a range of fabrics and styles designed to disappear under clothes, while SKIMS provides everyday shapewear that enhances and tones. Both brands offer size-inclusive options and allow customers to support nonprofits. Parade shoppers prioritize diversity, while SKIMS customers value inclusivity and empowerment.

At a Glance
Comparison Between
Category
Apparel
Apparel
Speciality
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Underwear
Clothing
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Clothing
Underwear
DTCetc Score
90
/
100
80
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100
Target Audience
Comfort-seekers, inclusive, self-expressive
Women, Inclusive, Stylish
Stereotype
Inclusive
Glamazon
Pricing Rating
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80
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70
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Sustainability Score
95
/
100
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90
/
100
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Quality Score
95
/
100
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100
/
100
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At a Glance
Comparison Between
Parade
SKIMS
Category
Apparel
Apparel
Speciality
This is some text inside of a div block.
This is some text inside of a div block.
DTCetc Score
90
/
100
80
/
100
Target Audience
Comfort-seekers, inclusive, self-expressive
Women, Inclusive, Stylish
Stereotype
Inclusive
Glamazon
Pricing Rating
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
80
This is a placeholder
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
70
This is a placeholder
Sustainability Score
95
/
100
This is a placeholder
90
/
100
This is a placeholder
Quality Score
95
/
100
This is a placeholder
100
/
100
This is a placeholder

Parade vs. SKIMS

Atoms is a New York-based startup founded in 2015 by Waqas Ali and Sidra Qasim. They specialize in everyday sneakers for men and women, offering customizable sizes in quarter increments and the ability to buy different sizes for each foot. Their sleek and minimalist designs have earned them positive attention from media outlets like Forbes, Esquire, Vogue, British GQ, TechCrunch, and Bloomberg, as well as the admiration of investors and celebrities like Redditt co-founder and investor Alexis Ohanian. Their shoes feature copper threads that kill bacteria, a soft midsole for cushioning, and easy-on-and-off laces. Atoms sneakers start at $129, and they offer discounts for referrals and free shipping and returns.

Who shops at Parade Vs. SKIMS

Who shops at Parade
  • Comfort seekers
  • Inclusive individuals
  • Supporters of nonprofits
Who shops at SKIMS
  • Glamazons: Tall, curvy, confident
  • Inclusive and diverse: Celebrate women of all shapes and sizes
  • Comfort and style: Prioritize cozy loungewear and intimates

Parade Vs. SKIMS The Pros

Parade's Pros
  • Parade Underwear is sustainably made and unique, with soft fabrics that are comfortable and pain-free.
  • The brand stands for female empowerment, diversity, and breaking gender stereotypes.
  • The product has great fabrics, colors and patterns, and offers high-waisted styles.
  • The underwear and bralettes are affordable and sustainable, with a recycling program.
  • The underwear is super comfortable and long-lasting, and the brand makes buying underwear fun.
  • The underwear is soft and stretchy, with bright colors and neutrals available.
  • The underwear offers full coverage and is size inclusive.
  • The underwear is buttery soft and the brand has a remarkable ethos.
SKIMS's Pros
  • Super comfy and basic pieces that go a long way.
  • Inclusive sizing and great for all body types.
  • High quality and long-lasting products.
  • Innovative fabric and frequent drops of new products.
  • Soft, stretchy, and barely-there feel.
  • Classic silhouettes mixed with trend-focused designs.
  • Luxurious fabric, breathability, and fit.
  • Lightweight and comfortable.
  • Color matches perfectly to skin tone.
  • Biodegradable and recyclable packaging.
  • Size inclusive and stylish.

Parade Vs. SKIMS The Cons

Parade's Cons
  • Parade's return policy has limitations that may not be suitable for all customers.
  • The website's design and navigation could be improved for a better shopping experience.
  • Matching sets may be difficult to achieve due to limited color options in different styles.
  • Customer service may not meet some customers' expectations in terms of response time and effectiveness.
  • Shipping times may be longer than expected for some customers.
SKIMS's Cons
  • The quality of the products could be improved.
  • The sizing can be inconsistent.
  • The prices are higher than some competitors.

Parade’s shipping policy Vs. SKIMS's Shipping Policy

Parade's shipping policy
  • International shipping to Mexico, Canada, UK, and Australia
  • Arrival within 2-5 business days after placing the order
  • Carbon-neutral shipping through investment in climate projects
SKIMS's shipping policy
  • Free shipping on domestic orders over $75
  • Processing time for orders is 1-2 business days
  • International shipping options available with varying delivery times

Parade’s return policy vs SKIMS's Return Policy

Parade's return policy
  • 30-day return policy for refund or store credit
  • Items listed at 50% or more are final sale
  • Promotional items and gifts with purchase are final sale
SKIMS's return policy
  • Returns accepted within 30 days of order shipment
  • Items must be unworn, unwashed, and in original condition
  • Prepaid return shipping label provided for easy returns

Parade and SKIMS on Socials

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Parade (@Parade) • Instagram photos and videos

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SKIMS (@SKIMS) • Instagram photos and videos

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