No aggregated customer-review data for Parade yet — check reviews directly on their site.
DTCetc score
Parade90/100
SKIMS80/100
The DTCetc Face-Off Apparel Updated July 2026
Parade vs SKIMS
Parade and SKIMS are both underwear brands that prioritize inclusivity and comfort. However, Parade focuses on gender-inclusiveness and self-expression, while SKIMS celebrates the female figure and offers shapewear options. Parade offers a range of fabrics and styles designed to disappear under clothes, while SKIMS provides everyday shapewear that enhances and tones. Both brands offer size-inclusive options and allow customers to support nonprofits. Parade shoppers prioritize diversity, while SKIMS customers value inclusivity and empowerment.
Customer rating
Parade—
SKIMS4.71★
Pricing tier
Parade$$$$
SKIMS$$$$
The verdict
Which should you pick?
The bottom lineParade scores higher on editorial quality (95 vs 100) and sustainability (95 vs 90), with a simpler return process and carbon-neutral shipping, making it ideal for eco-conscious families buying across age groups. SKIMS offers a longer 30-day return window, free returns via Rewards membership, and technically innovative shapewear, but customers report sizing inconsistency; it's better for adults seeking solutions-oriented basics willing to navigate fit variability.
Key differences at a glance
- Parade's editorial quality score is 95 vs SKIMS' 100; Parade's sustainability score is 95 vs SKIMS' 90.
- Parade covers return shipping for exchanges; SKIMS charges $6.00 for domestic returns unless you select store credit or join Rewards.
- Parade allows 14-day returns; SKIMS allows 30-day returns, giving more time to decide.
- Parade serves infants, children, and adults; SKIMS focuses on solutions-oriented underwear, loungewear, and shapewear for adults.
- SKIMS customers report sizing inconsistency across styles (4.71/5 stars); Parade has no published customer reviews in the sheet.
- Parade offers carbon-neutral shipping internationally; SKIMS' international shipping costs and carbon practices are not specified.
- SKIMS' pricing tier is 70/100 (less expensive) vs Parade's 80/100 (more expensive).
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From published customer reviews
What customers actually say
The quality is amazing. And the fit looks so nice. Normally i'm an S but I bought an M and fits perfect, I would size up.
SKIMS verified buyer · via Okendo 4.71 store rating · via Okendo
SKIMS delivers high-quality, comfortable basics with flattering fits that earn strong customer loyalty, though sizing can be inconsistent across styles.
Customers love
- Exceptional comfort and softness across underwear, bras, and basics
- Flattering, slimming fit that looks like advertised images
- High-quality materials that hold color and durability through washing
Watch out for
- Sizing inconsistency—some need to size up, others size down; bra band/cup sizing unpredictable
- Elastic can be too stretchy, resulting in oversized fit for some customers
Summarized from each brand's own published customer reviews. We never republish full reviews — read them all at the source.
At a Glance
| Comparison Between |  |  |
|---|---|---|
| Category | Apparel | Apparel |
| Speciality | Underwear, Clothing | Clothing, Underwear |
| DTCetc Score | 90/100 | 80/100 |
| Customer rating | — | 4.71★ |
| Free shipping | — | Free over $75 |
| Return window | 14 days | 30 days |
| Stereotype | Inclusive | Glamazon |
| Pricing Rating | $$$$$
This brand is premium priced
| $$$$$
This brand is moderately priced
|
| Sustainability Score | 95/100
This brand scores excellent in sustainability
| 90/100
This brand scores excellent in sustainability
|
| Quality Score | 95/100
This brand scores excellent for product quality
| 100/100
This brand scores excellent for product quality
|
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Who shops at Parade Vs. SKIMS
Who shops at Parade
Parade serves families with infants, children, and adults seeking sleepwear and casual wear.
Who shops at SKIMS
For people seeking solutions-oriented underwear, loungewear, and shapewear for every body type.
Parade Vs. SKIMS The Pros
Parade's Pros
- Offers 14-day returns on unwashed, unworn items with tags attached
- Covers return shipping costs for exchanges
- Products available across multiple age groups and sizes
- Simple online returns and exchanges process
SKIMS's Pros
- Underwear stretches to twice its size
- Technically constructed shapewear
- Free returns available through SKIMS Rewards app membership
- Store credit option waives the $6.00 return shipping fee
- 30-day return window for most items
Parade's shipping policy Vs. SKIMS's Shipping Policy
Parade's shipping policy
Parade offers international shipping to Mexico, Canada, the United Kingdom, and Australia through DHL Express. International orders should arrive within 2-5 business days after being placed. The brand also provides carbon-neutral shipping by working with high-quality carbon offset partners to invest in climate projects that sequester carbon.
SKIMS's shipping policy
For domestic orders in the U.S., Skims offers three shipping options: UPS Economy for $8, or free on orders over $75 (3-8 business days), UPS Ground for $8, or free on orders over $75 (2-5 business days), and UPS 2nd Day Air for $20 (2 business days). All orders over $75 have free shipping. Processing time for orders is 1-2 business days.For international orders, Skims offers Standard or Express options, and shipping can take 4-21 days. Exact shipping options and costs will be available at checkout.
Parade's return policy vs SKIMS's Return Policy
Parade's return policy
Parade accepts returns within 14 days of delivery for unwashed, unworn items with tags attached. Return shipping costs are the buyer's responsibility, but Parade covers shipping for exchanges. Returns are processed within two weeks of receipt at their headquarters.
SKIMS's return policy
Returns are accepted within 30 days of order placement for store credit or refund. Items must be new, unworn, unwashed, and in original condition with tags attached. Domestic returns have a $6.00 shipping fee, waived if selecting store credit. Products marked Final Sale cannot be returned.
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