Compare Formulate Hair Care and Function of Beauty

Formulate Hair Care and Function of Beauty are both leading brands in the customizable hair care market. While Formulate Hair Care focuses on providing personalized hair care recipes tailored to individual needs and concerns, Function of Beauty offers a wide range of customizable options, including colors, ingredients, and fragrances. Both brands prioritize the use of high-quality ingredients and offer free shipping. However, Formulate Hair Care stands out for its emphasis on eco-consciousness, with all products packaged using recyclable plastic, while Function of Beauty aligns with eco-conscious customers by offering sulfate and paraben-free products and partnering with Terracycle for bottle recycling.

At a Glance
Comparison Between
Category
Beauty
Beauty
Speciality
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Supplements
Hair
Bath & Body
Skin Care
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Hair
DTCetc Score
78
/
100
74
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100
Target Audience
Conscientious Consumers
Luxury Consumers
Stereotype
Individualist
Eco-conscious
Pricing Rating
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80
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Sustainability Score
90
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100
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80
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100
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Quality Score
90
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100
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90
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100
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At a Glance
Comparison Between
Formulate Hair Care
Function of Beauty
Category
Beauty
Beauty
Speciality
This is some text inside of a div block.
This is some text inside of a div block.
DTCetc Score
78
/
100
74
/
100
Target Audience
Conscientious Consumers
Luxury Consumers
Stereotype
Individualist
Eco-conscious
Pricing Rating
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
80
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$
$
$
$
$
$
$
$
$
$
$
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$
$
$
$
$
$
$
80
This is a placeholder
Sustainability Score
90
/
100
This is a placeholder
80
/
100
This is a placeholder
Quality Score
90
/
100
This is a placeholder
90
/
100
This is a placeholder

Formulate vs. Function of Beauty

Atoms is a New York-based startup founded in 2015 by Waqas Ali and Sidra Qasim. They specialize in everyday sneakers for men and women, offering customizable sizes in quarter increments and the ability to buy different sizes for each foot. Their sleek and minimalist designs have earned them positive attention from media outlets like Forbes, Esquire, Vogue, British GQ, TechCrunch, and Bloomberg, as well as the admiration of investors and celebrities like Redditt co-founder and investor Alexis Ohanian. Their shoes feature copper threads that kill bacteria, a soft midsole for cushioning, and easy-on-and-off laces. Atoms sneakers start at $129, and they offer discounts for referrals and free shipping and returns.

Who shops at Formulate Hair Care Vs. Function of Beauty

Who shops at Formulate Hair Care
  • People with sensitivities to additives like fragrances and dyes
  • Individuals with dietary restrictions like vegan or gluten-free
  • Those looking for personalized hair care tailored to their needs
Who shops at Function of Beauty
  • Eco-conscious consumers
  • Customers seeking sulfate and paraben-free products
  • Individuals looking for personalized hair and body care solutions

Formulate Hair Care Vs. Function of Beauty The Pros

Formulate Hair Care's Pros
  • Highly praised formulation team
  • Easy communication and adjustments
  • Achieve desired hair goals
Function of Beauty's Pros
  • The personalisation element is fun and allows users to customize scent and colour.
  • The product left hair feeling soft and healthy.
  • The product has a great scent that stays in hair for a few days.
  • The product has helped repair damaged hair for some users.
  • The packaging is attractive and the brand is giftable.

Formulate Hair Care Vs. Function of Beauty The Cons

Formulate Hair Care's Cons
  • Products can make hair oily
  • Difficulty achieving desired texture
  • Price criticized as high
Function of Beauty's Cons
  • Some users found the product ineffective and caused discomfort to their scalp.
  • The product did not live up to expectations compared to other shampoos and conditioners.
  • The price point was too high for some users.
  • Issues with the pump mechanism were reported by some users.
  • The brand's excessive packaging practices were not sustainable.
  • The product's fragrance was too strong for some users.

Formulate Hair Care’s shipping policy Vs. Function of Beauty's Shipping Policy

Formulate Hair Care's shipping policy
  • Free shipping on all domestic orders
  • Tracking number provided via confirmation email
  • No international delivery available at this time
Function of Beauty's shipping policy
  • Domestic shipping: 11-14 days
  • International shipping: 9-47 days depending on destination
  • Free shipping on orders over $50

Formulate Hair Care’s return policy vs Function of Beauty's Return Policy

Formulate Hair Care's return policy
  • 30-day window for refund or reformulation
  • No cancellations once formula is dispensed
  • Only Formulate Hair Care items are eligible for return
Function of Beauty's return policy
  • Happy Hair Guarantee for unsatisfied customers
  • Free one-time reformulation or full refund within 30 days
  • Returns must be made within 30 days of delivery

Formulate Hair Care and Function of Beauty on Socials

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