Compare Cuup and SKIMS

Cuup and SKIMS are both lingerie brands that offer a range of undergarments to cater to different customer needs. However, there are some key differences between the two. Cuup focuses on modern design and innovation in their lingerie offerings. They prioritize comfort and fit, with a range of sizes and a fit quiz to help customers find the perfect bra. Cuup's commitment to reinventing traditional bra design appeals to customers who value innovation and progress. The brand also emphasizes quality and durability in their products, using high-quality materials and paying attention to detail. Cuup is a great option for customers who want stylish and functional lingerie that prioritizes fit and quality. On the other hand, SKIMS is a shapewear and loungewear brand that celebrates the female figure. They offer a range of shapewear that enhances curves and provides a smooth silhouette. SKIMS also stocks a full and inclusive size range, aligning with the values of customers who appreciate inclusivity and diversity. Additionally, SKIMS offers cozy loungewear and intimates, catering to customers who prioritize comfort and style in their everyday wear. The option to purchase with Afterpay instalments may also be appealing to customers who want to manage their finances while investing in quality shapewear and loungewear. In summary, Cuup is a great option for customers who prioritize modern design, innovation, and quality in their lingerie choices. SKIMS, on the other hand, caters to customers who identify as Glamazons and value shapewear that enhances their natural curves, as well as cozy loungewear and intimates. Both brands offer unique features and cater to different customer needs, providing a variety of options in the lingerie market.

At a Glance
Comparison Between
Category
Apparel
Apparel
Speciality
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Underwear
Swimwear
Clothing
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Clothing
Underwear
DTCetc Score
81
/
100
80
/
100
Target Audience
Women, Millennials
Women, Inclusive, Stylish
Stereotype
Modern
Glamazon
Pricing Rating
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80
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70
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Sustainability Score
90
/
100
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90
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100
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Quality Score
95
/
100
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100
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100
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At a Glance
Comparison Between
Cuup
SKIMS
Category
Apparel
Apparel
Speciality
This is some text inside of a div block.
This is some text inside of a div block.
DTCetc Score
81
/
100
80
/
100
Target Audience
Women, Millennials
Women, Inclusive, Stylish
Stereotype
Modern
Glamazon
Pricing Rating
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
80
This is a placeholder
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
70
This is a placeholder
Sustainability Score
90
/
100
This is a placeholder
90
/
100
This is a placeholder
Quality Score
95
/
100
This is a placeholder
100
/
100
This is a placeholder

Cuup vs. SKIMS

Atoms is a New York-based startup founded in 2015 by Waqas Ali and Sidra Qasim. They specialize in everyday sneakers for men and women, offering customizable sizes in quarter increments and the ability to buy different sizes for each foot. Their sleek and minimalist designs have earned them positive attention from media outlets like Forbes, Esquire, Vogue, British GQ, TechCrunch, and Bloomberg, as well as the admiration of investors and celebrities like Redditt co-founder and investor Alexis Ohanian. Their shoes feature copper threads that kill bacteria, a soft midsole for cushioning, and easy-on-and-off laces. Atoms sneakers start at $129, and they offer discounts for referrals and free shipping and returns.

Who shops at Cuup Vs. SKIMS

Who shops at Cuup
  • Customers who prioritize modern design and innovation
  • Customers who struggle to find bras that fit properly
  • Customers who value quality and durability in their purchases
Who shops at SKIMS
  • Glamazons: tall, curvy, confident
  • Inclusive and diverse customers
  • Those who prioritize comfort and style in everyday wear

Cuup Vs. SKIMS The Pros

Cuup's Pros
  • CUUP bras are luxe and high quality, with a great brand experience and communication.
  • The sizing is great and the bras are comfortable.
  • The bras look good, feel good and fit well, and are simple yet sexy.
  • The bras are high-quality and consistent, with a focus on showing real bodies in their marketing.
  • The unboxing experience is fun and comes with a re-useable mesh washing bag.
SKIMS's Pros
  • Super comfy and basic pieces that go a long way.
  • Inclusive sizing and great for all body types.
  • High quality and long-lasting products.
  • Innovative fabric and frequent drops of new products.
  • Soft, stretchy, and barely-there feel.
  • Classic silhouettes mixed with trend-focused designs.
  • Luxurious fabric, breathability, and fit.
  • Lightweight and comfortable.
  • Color matches perfectly to skin tone.
  • Biodegradable and recyclable packaging.
  • Size inclusive and stylish.

Cuup Vs. SKIMS The Cons

Cuup's Cons
  • The quality of Cuup's products is inconsistent.
  • Cuup's customer service can be slow to respond to inquiries.
  • Cuup's prices are higher than comparable brands.
SKIMS's Cons
  • The quality of the products could be improved.
  • The sizing can be inconsistent.
  • The prices are higher than some competitors.

Cuup’s shipping policy Vs. SKIMS's Shipping Policy

Cuup's shipping policy
  • Free standard shipping for orders over $50 in US and Canada
  • $3 flat fee for orders below $50
  • Delivery takes 8-15 days; expedited and express options available
SKIMS's shipping policy
  • Free shipping on domestic orders over $75
  • Multiple shipping options available for domestic and international orders
  • Processing time for orders is 1-2 business days

Cuup’s return policy vs SKIMS's Return Policy

Cuup's return policy
  • 30-day return window for bras
  • 14-day return window for swimwear and bottoms
  • Items must be in new condition to be returned
SKIMS's return policy
  • 30-day return window
  • Items must be unworn, unwashed, and have tags attached
  • Refund issued for valid returns, excluding final sale items and gift cards

Cuup and SKIMS on Socials

View this profile on Instagram

Cuup (@Cuup) • Instagram photos and videos

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SKIMS (@SKIMS) • Instagram photos and videos

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