Compare Cuup and Negative Underwear

Cuup and Negative Underwear are both lingerie brands that offer stylish and functional undergarments. Cuup focuses on modern design and innovation, offering a wide range of sizes and a fit quiz to ensure a proper fit. Their commitment to reinventing traditional bra design appeals to customers who prioritize innovation and progress. On the other hand, Negative Underwear prioritizes simplicity, quality, and comfort, offering minimalist yet luxurious intimates. They use high-quality materials and ethical manufacturing practices, appealing to customers who value sustainability. Both brands offer a range of sizes and prioritize fit and comfort, making them great options for customers who want stylish and functional lingerie.

At a Glance
Comparison Between
Category
Apparel
Apparel
Speciality
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Underwear
Swimwear
Clothing
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Underwear
Clothing
DTCetc Score
81
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100
92
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100
Target Audience
Women, Millennials
Modern Women
Stereotype
Modern
Chic
Pricing Rating
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50
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Sustainability Score
90
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100
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90
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100
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Quality Score
95
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100
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90
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100
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At a Glance
Comparison Between
Cuup
Negative Underwear
Category
Apparel
Apparel
Speciality
This is some text inside of a div block.
This is some text inside of a div block.
DTCetc Score
81
/
100
92
/
100
Target Audience
Women, Millennials
Modern Women
Stereotype
Modern
Chic
Pricing Rating
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
80
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$
$
$
$
$
$
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$
$
$
$
$
$
$
$
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$
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$
$
$
$
$
50
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Sustainability Score
90
/
100
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90
/
100
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Quality Score
95
/
100
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90
/
100
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Cuup vs. Negative Underwear

Atoms is a New York-based startup founded in 2015 by Waqas Ali and Sidra Qasim. They specialize in everyday sneakers for men and women, offering customizable sizes in quarter increments and the ability to buy different sizes for each foot. Their sleek and minimalist designs have earned them positive attention from media outlets like Forbes, Esquire, Vogue, British GQ, TechCrunch, and Bloomberg, as well as the admiration of investors and celebrities like Redditt co-founder and investor Alexis Ohanian. Their shoes feature copper threads that kill bacteria, a soft midsole for cushioning, and easy-on-and-off laces. Atoms sneakers start at $129, and they offer discounts for referrals and free shipping and returns.

Who shops at Cuup Vs. Negative Underwear

Who shops at Cuup
  • Customers who prioritize modern design and innovation in lingerie
  • Customers looking for stylish and functional undergarments
  • Customers who struggle to find bras that fit properly
Who shops at Negative Underwear
  • Simplicity-minded individuals
  • Quality-conscious shoppers
  • Ethically-minded consumers

Cuup Vs. Negative Underwear The Pros

Cuup's Pros
  • CUUP bras are luxe and high quality, with a great brand experience and communication.
  • The sizing is great and the bras are comfortable.
  • The bras look good, feel good and fit well, and are simple yet sexy.
  • The bras are high-quality and consistent, with a focus on showing real bodies in their marketing.
  • The unboxing experience is fun and comes with a re-useable mesh washing bag.
Negative Underwear's Pros
  • Negative Underwear offers high-waisted underwear and tank tops that are great for sleeping and made from soft, whipped fabric.
  • Their nursing bra is ideal for smaller chests.
  • Their Sieve bra is supportive, unobtrusive, and attractive.
  • Customers are looking forward to trying more items from this brand.

Cuup Vs. Negative Underwear The Cons

Cuup's Cons
  • The quality of Cuup's products is inconsistent.
  • Cuup's customer service can be slow to respond to inquiries.
  • Cuup's prices are higher than comparable brands.
Negative Underwear's Cons
Negative reviews about Negative Underwear:
  • The quality of the products could be improved.
  • The sizing can be inconsistent.
  • The prices are higher compared to similar brands.

Cuup’s shipping policy Vs. Negative Underwear's Shipping Policy

Cuup's shipping policy
  • Free standard shipping for orders over $50 in US/Canada
  • $3 flat fee for orders below $50
  • Delivery takes 8-15 days, tracking number provided
Negative Underwear's shipping policy
  • Standard shipping: 7-10 business days, $5 or free over $100
  • Rush shipping: 2-3 business days, $25
  • Overnight shipping: 1-2 business days, $35

Cuup’s return policy vs Negative Underwear's Return Policy

Cuup's return policy
  • 30-day window for bra returns
  • 14-day window for swimwear and bottoms returns
  • Item must be in new condition for returns
Negative Underwear's return policy
  • 30-day return policy for unwashed, unworn, and undamaged items
  • Returns must be initiated within 30 days of purchase
  • $5 restocking fee deducted from refund for valid returns

Cuup and Negative Underwear on Socials

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Cuup (@Cuup) • Instagram photos and videos

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