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Formulate Hair Care
Formulate Hair Care is a personalized cosmetic company founded in 2019 in San Francisco, California. Customers can create their own tailored shampoos and conditioners with the help of an online quiz and recyclable packaging. Formulate offers a wide range of products for both men and women.
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DTCetc Score
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DTCetc’s Take
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Formulate Hair Care is a cosmetic company founded in 2019 in San Francisco, California, by Chris Schmich, Osmaan Shah, and Tammy Lsi. The company offers customers a unique service that allows them to create their own personalized shampoos and conditioners tailored to their hair type and concerns. Formulate's wide range of products cater to both men and women, and all products are packaged using recyclable plastic. Customers can create their own formulas from the comfort of their own homes with the help of a simple online quiz. Prices are determined by weight and not by product intensity.
Formulate Hair Care is a 'do it yourself' company that offers personalized hair care recipes tailored to individual needs and concerns. It is suitable for those who are sensitive to certain additives, such as fragrances, dyes, and silicones, and those with dietary restrictions, such as vegan, cruelty-free, nut-free, or gluten-free. It is an efficient alternative to reading ingredient labels when choosing shampoos and conditioners.
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Here's what shoppers have to say:
- Highly praised formulation team
- Easy communication and adjustments
- Achieve desired hair goals
Cons
- Products can make hair oily
- Difficulty achieving desired texture
- Price criticized as high
Formulate Hair Care offers free shipping on all domestic orders. Customers will receive a tracking number via a confirmation email. Orders typically take 7 business days to be shipped out. Unfortunately, the brand does not offer international delivery at this time. There are no shipping prices, shipping costs, or shipping deals for orders over a certain price.
Formulate Hair Care offers a 30-day window from the date of purchase for customers to request a refund or reformulation. Customers cannot cancel their order once the formula is already dispensed and cannot ask for their money back from the original purchase if they opt for reformulation. Returns should be made directly to Formulate and it is unclear how long it takes for the company to process a return. No other items are eligible for return.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
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This brand offers products that are on the pricey side.
Sustainability Score
90
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100
This brand offers products that are on the pricey side.
Quality Score
90
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100
This brand offers products that are on the pricey side.
DTCetc Score
78
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100
This brand offers products that are on the pricey side.
Target Audience
Conscientious Consumers
Stereotype
Individualist
Pricing Rating
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Sustainability Score
90
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100
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Quality Score
90
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100
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DTCetc Score
78
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100
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