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Beauty — Eco-conscious

Hairstory Hair Care

Hairstory Hair Care is a no-nonsense professional hair care brand founded by two Bumble & Bumble executives that uses only essential ingredients and naturally-derived necessities to help people embrace their hair and the environment.

hairstory.com ↗ ★★★★ 4.3 via Yotpo
Hairstory Hair Care
DTCetc Score
84
out of 100
01

In the wild

Campaign & product imagery, pulled straight from the source. Drag to explore →

02

The story

Hairstory is a direct-to-consumer haircare brand focused on reinventing responsible haircare with fewer, better products. Their core product line includes New Wash cleansers in multiple formulations, along with treatments, styling products, and accessories.

Who shops at Hairstory Hair Care

The brand serves customers seeking alternative haircare solutions, with products available across the US including all 50 states and DC.

Hairstory Hair Care
100%
Direct-to-consumer
Beauty
Category
03

The DTCetc bottomline

84
/100
Overall score
Quality90
Sustainability90
Value for money70
Category
Beauty
Style
Eco-conscious
04

What customers say

4.3 Summarized from verified reviews via Yotpo

"I only wash 1-2x per wee... but it's worth it."

Hairstory earns strong praise for product quality and customer service, though price and inconsistent results for some hair types are recurring concerns.

Customers love
Excellent dry shampoo with no white residue, especially on dark hair
Quick shipping and efficient customer service
Noticeably healthier, softer hair for many users
Things to consider
Premium pricing not justified for all customers
Product drying out hair or causing scalp flakes for some
High shipping costs on smaller orders
1,560
Verified customer reviews via Yotpo
20
Products tracked by our nightly sync
05

Popular products

Shop the range ↗

Hairstory Hair Care shipping policy

Free shipping over $55

Hairstory ships to all 50 US states, DC, and PO boxes via FedEx, DHL, UPS, and USPS. Free shipping applies to orders over $55; orders under that amount incur a flat $8.95 fee. Standard delivery takes 5-7 business days, with expedited shipping available in 2-3 business days.

Hairstory Hair Care return policy

60-day return window

First purchases can be returned within 60 days for refund or exchange; subsequent purchases of the same product are exchange-only. Trial Kits are final sale and ineligible for returns or exchanges. Prepaid return labels are available for US and Australia customers, with shipping fees deducted from refunds or covered by Hairstory for exchanges.

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