Overtone
oVertone is a hair care brand founded by Maegan Scarlett and Liora Dudar in 2014. The brand was created in response to the fading and damage that often comes with vibrant hair color, and offers a hair-healthy, semi-permanent alternative to traditional dye. oVertone products allow users to achieve and maintain head-turning hair colors without damaging their hair or going through the hassle of cold showers. The brand quickly gained popularity after its launch and has become known as an industry disruptor in the hair color world. oVertone's products offer a more convenient and cost-effective alternative to traditional box dyes and salon touch-ups, allowing users to achieve and maintain vibrant, healthy hues through conditioning.
In the wild
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The story
Overtone is a vegan color-depositing haircare brand offering treatment masks and daily conditioners in various shades. Their products are designed to deposit color while conditioning hair.
For people looking to maintain or enhance their hair color with vegan, color-depositing conditioners and treatment masks.
The DTCetc bottomline
What customers say
"The color is not shocking like a lot of red tones in other brands (including henna). It's consistent and simple. Love it!"
Overtone delivers vibrant, long-lasting color with easy application and conditioning benefits, though results vary significantly on darker hair without bleaching.
Popular products
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10 Overtone shipping policy
Free shipping over $50
Overtone ships within the US and Canada, but not outside of these countries. Domestic orders usually take 3-5 business days to process, however due to lockdown restrictions this could be up to 15 days. Standard shipping has a delivery window of 3-15 business days. Overtone offers free shipping on orders over $50 USD.
Overtone return policy
30-day return window
First orders qualify for 100% money back guarantee within 30 days with refund or replacement. Other orders can request refunds within 15 days of purchase, or store credit between 16-60 days after purchase. Returns are only processed for products purchased directly from Overtone.co.
