Overtone
overtone.co/oVertone is a hair care brand founded by Maegan Scarlett and Liora Dudar in 2014. The brand was created in response to the fading and damage that often comes with vibrant hair color, and offers a hair-healthy, semi-permanent alternative to traditional dye. oVertone products allow users to achieve and maintain head-turning hair colors without damaging their hair or going through the hassle of cold showers. The brand quickly gained popularity after its launch and has become known as an industry disruptor in the hair color world. oVertone's products offer a more convenient and cost-effective alternative to traditional box dyes and salon touch-ups, allowing users to achieve and maintain vibrant, healthy hues through conditioning.
About Overtone
Overtone is a hair dyeing brand founded by Maegan Scarlett and Liora Dudar in 2014. It offers semi-permanent dyes in a spectrum of shades suitable for all hair types and natural colors. Their products are 100% vegan and cruelty-free, and are designed to be hydrating and aromatic. They also have a First Time Try Guarantee and a loyalty program, as well as many promotions. Customers can purchase sample sizes, and their bestsellers include The Fader Shampoo.
Who Shops At Overtone
Eco-conscious customers who prioritize sustainability and ethical practices in their purchasing decisions would find Overtone useful. These customers are likely to be concerned about the environmental impact of traditional hair dyes, which often contain harmful chemicals and are packaged in non-recyclable materials. Overtone's commitment to being 100% vegan and cruelty-free aligns with these customers' values, as they seek out products that are not tested on animals and do not contain animal-derived ingredients.
In addition to being eco-friendly, these customers may also prioritize the health of their hair. Overtone's hydrating and aromatic formulas cater to this concern, as they are designed to nourish and moisturize hair while providing vibrant color. The First Time Try Guarantee and loyalty program also appeal to these customers, as they allow for risk-free experimentation and incentivize repeat purchases.
Overall, eco-conscious customers who prioritize sustainability, ethical practices, and hair health would find Overtone to be a valuable brand. Its commitment to being vegan and cruelty-free, hydrating formulas, and customer-friendly policies align with these customers' values and needs.
What Customers Love About Overtone
- Overtone products are vibrant and can last for weeks, leaving hair silky and bouncy.
- The colorless mask is very hydrating and leaves hair feeling soft and nourished.
- The packaging is cute and the products smell nice.
Things to Consider
Negative reviews about Overtone:
- The product did not meet my expectations
- The customer service experience was lacking
- The price point was too high for the quality of the product
Overtone’s Shipping Policy
Overtone ships within the US and Canada, but not outside of these countries. Domestic orders usually take 3-5 business days to process, however due to lockdown restrictions this could be up to 15 days. Standard shipping has a delivery window of 3-15 business days. Overtone offers free shipping on orders over $50 USD.
Overtone’s Return Policy
Overtone offers a 7-day return policy for refunds and a 30-day return policy for store credit. To initiate a return, customers must contact customer service with their order number and a picture of the product, especially if it’s damaged. Additionally, Overtone offers a First Time Try Guarantee, which provides a replacement shade or refund on the original payment method if customers are unsatisfied with the product. The company typically processes returns within 1-2 business days. All products are eligible for return, except for digital downloads.
Reviews
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