Overtone

oVertone is a hair care brand founded by Maegan Scarlett and Liora Dudar in 2014. The brand was created in response to the fading and damage that often comes with vibrant hair color, and offers a hair-healthy, semi-permanent alternative to traditional dye. oVertone products allow users to achieve and maintain head-turning hair colors without damaging their hair or going through the hassle of cold showers. The brand quickly gained popularity after its launch and has become known as an industry disruptor in the hair color world. oVertone's products offer a more convenient and cost-effective alternative to traditional box dyes and salon touch-ups, allowing users to achieve and maintain vibrant, healthy hues through conditioning.

Category
Beauty
Specialty
Socials
90
/
100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
No items found.

DTCetc’s Take

About Overtone

Overtone is a hair dyeing brand founded by Maegan Scarlett and Liora Dudar in 2014. It offers semi-permanent dyes in a spectrum of shades suitable for all hair types and natural colors. Their products are 100% vegan and cruelty-free, and are designed to be hydrating and aromatic. They also have a First Time Try Guarantee and a loyalty program, as well as many promotions. Customers can purchase sample sizes, and their bestsellers include The Fader Shampoo.

Who Shops At Overtone

Eco-conscious customers who prioritize sustainability and ethical practices in their purchasing decisions would find Overtone useful. These customers are likely to be concerned about the environmental impact of traditional hair dyes, which often contain harmful chemicals and are packaged in non-recyclable materials. Overtone's commitment to being 100% vegan and cruelty-free aligns with these customers' values, as they seek out products that are not tested on animals and do not contain animal-derived ingredients. In addition to being eco-friendly, these customers may also prioritize the health of their hair. Overtone's hydrating and aromatic formulas cater to this concern, as they are designed to nourish and moisturize hair while providing vibrant color. The First Time Try Guarantee and loyalty program also appeal to these customers, as they allow for risk-free experimentation and incentivize repeat purchases. Overall, eco-conscious customers who prioritize sustainability, ethical practices, and hair health would find Overtone to be a valuable brand. Its commitment to being vegan and cruelty-free, hydrating formulas, and customer-friendly policies align with these customers' values and needs.

What customers love about Overtone

Here's what shoppers have to say:
  • Overtone products are vibrant and can last for weeks, leaving hair silky and bouncy.
  • The colorless mask is very hydrating and leaves hair feeling soft and nourished.
  • The packaging is cute and the products smell nice.
Cons
Negative reviews about Overtone:
  • The product did not meet my expectations
  • The customer service experience was lacking
  • The price point was too high for the quality of the product

Overtone's Shipping Policy

Overtone ships within the US and Canada, but not outside of these countries. Domestic orders usually take 3-5 business days to process, however due to lockdown restrictions this could be up to 15 days. Standard shipping has a delivery window of 3-15 business days. Overtone offers free shipping on orders over $50 USD.

Overtone's Return Policy

Overtone offers a 7-day return policy for refunds and a 30-day return policy for store credit. To initiate a return, customers must contact customer service with their order number and a picture of the product, especially if it’s damaged. Additionally, Overtone offers a First Time Try Guarantee, which provides a replacement shade or refund on the original payment method if customers are unsatisfied with the product. The company typically processes returns within 1-2 business days. All products are eligible for return, except for digital downloads.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
50
This brand offers products that are on the pricey side.
Sustainability Score
90
/
100
This brand offers products that are on the pricey side.
Quality Score
90
/
100
This brand offers products that are on the pricey side.
DTCetc Score
78
/
100
This brand offers products that are on the pricey side.
Target Audience

Young adults

Stereotype

Eco-conscious

Pricing Rating
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
This is some text inside of a div block.
This is a placeholder
Sustainability Score
90
/
100
This is a placeholder
Quality Score
90
/
100
This is a placeholder
DTCetc Score
78
/
100
This is a placeholder

Overtone on Socials

View this profile on Instagram

Overtone (@Overtone) • Instagram photos and videos

Brands Like Overtone

Looking for brands similar to Overtone

We've got you covered. Check out this list of similar Beauty brands that customers of Overtone love.

Beardbrand

What if you could simplify your grooming routine? Beardbrand is a multi-line grooming company built for men. With versatile products for hair, skin, and beard care, Beardbrand simplifies your grooming routine and maximizes the benefits of having a beard or hair on your face. Beardbrand makes it easy to look good and feel good—guaranteed!

hims

Hims & Hers Health, Inc. (HIMS), is a telehealth company that sells prescription and over-the-counter drugs online, as well as personal care products. The Company sells non-prescription products for hair loss and men's hair replacement and all of the COMBOS products are covered by the United States Food & Drug Administration (FDA).

Keeps

Keeps is a doctor-recommended hair loss treatment platform that allows you to get started immediately on the only FDA-approved hair loss treatments. It offers a consultation, doctor diagnosis of your type of hair loss, and matching to appropriate treatments for you.

Nutrafol

Nutrafol provides natural ingredients clinically shown to help improve hair growth, thickness and less shedding. Nutrafol is 100% drug free supplement formulated by a doctor and trusted by over 2500 doctors. It helps you with growth, nourishment and fortification of the hair. These are powerful & rapidly-absorbed formulations that can be taken orally or applied topically.

Act + Acre

Act + Acre is the ultimate hair wellness brand, with a focus on scalp health and sustainability. Their plant-based products are created using a patented Cold Processed® technique, ensuring maximum potency of nutrients. The range includes shampoos, conditioners, and scalp treatments, perfect for those who prioritize natural ingredients and clean beauty.

Amika

Amika is a Brooklyn-based hair care brand founded in 2007, committed to creating clean, sustainably made products for all hair types. Their products have been featured in Allure, InStyle, and New York Magazine, and include styling tools, hair masks, serums, and conditioners. Enjoy their rewards program, refer-a-friend offers, and alternative payment option via Afterpay.

AURA Hair Care

AURA Hair Care is a vegan, cruelty-free and customized hair care brand founded in 2021 by eSalon. Their products are formulated with natural ingredients and free from paraben, SLS and SLES, and offer unlimited formula combinations and six scents. With personalized quiz and packaging made with recycled materials, AURA Hair Care offers a money-back guarantee or free reformulation for the perfect product for your hair type.

Beached

Beached is the ultimate brand for the busy, on-the-go woman who wants effortless beauty. Inspired by Australian beach culture, their natural, multi-purpose products cut down on beauty routine time while supporting sustainability and ethical practices.

Beauty Pie Cosmetics

Beauty Pie Cosmetics is a luxury beauty and skincare brand founded in 2016 by renowned beauty entrepreneur Marcia Kilgore. With products sourced from the best labs around the world and certified as Clean Product, vegan and cruelty-free, Beauty Pie offers a variety of beauty and skincare products at shockingly low prices for members.

Bread

Bread Beauty Supply is the haircare brand for those who want uncomplicated, practical, and fun products. With their hair-oil and hair-cream, achieving your desired look has never been easier. Say goodbye to boring haircare routines and hello to good hair.

Be the first to know the hottest in online brands.
By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.
No items found.