DTCetc
ComparisonsAboutSubmit Search
Beauty — Alternative

Good Dye Young

Good Dye Young is a vegan and cruelty-free hair dye brand founded in Nashville, TN by Hayley Williams of Paramore and her hairstylist, Brian O'Connor. With its puns, recyclable packaging, and commitment to self-expression, Good Dye Young offers a wide range of products, including semi-permanent dye, lighteners, hair makeup, hair care tools, and apparel.

gooddyeyoung.com ↗ ★★★★★ 4.8 via Yotpo
Good Dye Young
DTCetc Score
84
out of 100
01

In the wild

Campaign & product imagery, pulled straight from the source. Drag to explore →

02

The story

Good Dye Young is a hair dye and color brand founded in 2016 by Hayley Williams and Brian O'Connor. The company offers semi-permanent hair color, lightening products, hair care, and color refresh items organized by color families and collections.

Who shops at Good Dye Young

The brand serves people interested in creative, vibrant hair coloring.

Good Dye Young
100%
Direct-to-consumer
Beauty
Category
03

The DTCetc bottomline

84
/100
Overall score
Quality90
Sustainability90
Value for money70
Category
Beauty
Style
Alternative
04

What customers say

4.8 Summarized from verified reviews via Yotpo

"The color is so vibrant and comes out exactly as it does on the box so you really know what color you're getting!"

Good Dye Young delivers vibrant, long-lasting semi-permanent hair color with excellent customer service, though results may vary on very dark hair.

Customers love
Highly vibrant colors that match the box and last a long time
Gentle on hair—leaves it feeling soft, healthy, and doesn't stain scalp
Fast shipping, responsive customer service, and strong rewards program
Loyal customer base with 20+ year repeat users praising quality
Things to consider
May not deliver expected results on very dark hair (level 2-4)
Shower cap included with product noted as subpar quality
1,079
Verified customer reviews via Yotpo
20
Products tracked by our nightly sync
05

Popular products

Shop the range ↗

Good Dye Young shipping policy

Free shipping

Free shipping on U.S. orders over $50. Standard shipping costs $7.95 (5-8 business days) or $14.95 (3-4 business days), with a $15 USPS Priority Mail option for Alaska, Hawaii, and Puerto Rico. Good Dye Young does not ship internationally.

Good Dye Young return policy

30-day return window

Refunds are available within 30 days of delivery on a case-by-case basis by contacting help@gooddyeyoung.com. Original shipping charges are not refunded and return labels are not provided.

06

Brands like Good Dye Young