DTCetc is going through periodic scheduled maintainence. We will be back soon. Meanwhile check out our socials
Ruka
Ruka is the go-to for Black women with curly, coily, and wavy hair types. Their mission is to promote healthy hair and bring joy back to hair care. Education is at the forefront, and the community is at the heart of everything they create.
65
/
100
DTCetc Score
Brand Tags
No items found.
DTCetc’s Take
Popular Products
No items found.
Ruka is a black-women owned business founded that was created to address the unique needs of Black women with curly, coily, and wavy hair types. Ruka offers a range of hair care products that are specifically designed to cater to the needs of Black women. The brand prides itself on delivering education in an accessible, judgement-free way and putting the incredible community at the heart of everything they create. Ruka is committed to promoting healthy hair and bringing the joy back to Black women as they explore their hair, from the very start.
Ruka customers are Black women with curly, coily, and wavy hair types who are seeking hair care products specifically designed to cater to their unique needs. They appreciate a brand that offers education in an accessible and judgement-free way and puts the community at the heart of its mission. Ruka's clientele likely consists of individuals who want to promote healthy hair and rediscover the joy of exploring and caring for their hair.
Products powered by Next Big Shop - get real time product and sales insights on any Shopify store.
No items found.
Here's what shoppers have to say:
- The towel is a nice large size and gets the job done.
- The hair products have amazing quality and the lace is invisible and easy to work with.
- The ponytail is durable and can be styled like natural hair, receiving compliments every time it's worn.
- The brand serves the needs of curly girls and has top-notch customer service.
- The customer service is attentive and fast, with excellent products and delivery.
- The full lace wig and ponytail have beautiful texture and quality, receiving lots of compliments when styled.
Cons
- Refund process can be difficult and communication can be lacking.
- Hair quality issues have been reported, including matting, dryness, and lack of durability.
- Customer service response times can be slow and unhelpful.
- Some customers have experienced issues with over-bleached hair, leading to texture loss and brown discharge.
- There have been accusations of misleading customers about the quality of the hair and the refund process.
Ruka offers various shipping methods for customers in the UK, mainland Europe, and the US. UK customers can enjoy free standard delivery for orders over £150, while standard delivery costs £3 and takes 2-5 working days. Express courier delivery is also available for £8, including next day delivery with Saturday delivery included. For mainland UK, the same shipping rates apply. However, next day delivery requires orders to be placed before 12pm from Monday to Thursday. International shipping to the US costs $25 for 7-10 business days, while express international shipping takes 3-5 business days for $40. For EU countries, international express delivery is available for €18 and takes 3-5 working days. Ruka also ships to select countries in Europe. Please note that shipping times do not include the brand's usual processing time, especially during busier times, and that the delivery standards exclude Bank Holidays and Royal Mail national strike action.
Ruka offers free returns for eligible UK delivery orders within 14 days of the delivery date. To initiate a return, customers can follow the tracking link on the Ruka website or log into their Ruka account and select the return option. Hair extensions must have the original Ruka tag attached and packaging intact, not be altered or worn, and must be returned in their barcoded cornstarch Ruka bag. Cosmetics must not be opened, used, or have a broken protective seal, and clothing/scarves must still have the original Ruka clothing tabs attached and not be altered or worn. Orders that have qualified for a free gift with purchase must be returned with the free gift to receive a full refund. Non-UK returns must be initiated by emailing help@rukahair.com with the order number and reason for the return, and all eligibility criteria also apply to non-UK returns. Ruka does not accept returns for items in Clearance, Marketplace, or part of a Co-Creator test. Processing time for returns may take up to 14 working days.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
50
This brand offers products that are on the pricey side.
Sustainability Score
50
/
100
This brand offers products that are on the pricey side.
Quality Score
65
/
100
This brand offers products that are on the pricey side.
DTCetc Score
52
/
100
This brand offers products that are on the pricey side.
Target Audience
Black women, curly hair, community
Stereotype
Naturalista
Pricing Rating
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
This is some text inside of a div block.
This is a placeholder
Sustainability Score
50
/
100
This is a placeholder
Quality Score
65
/
100
This is a placeholder
DTCetc Score
52
/
100
This is a placeholder
Beardbrand
What if you could simplify your grooming routine? Beardbrand is a multi-line grooming company built for men. With versatile products for hair, skin, and beard care, Beardbrand simplifies your grooming routine and maximizes the benefits of having a beard or hair on your face. Beardbrand makes it easy to look good and feel good—guaranteed!
Speciality
Dr. Squatch
Dr. Squatch is your personal apothecary of male grooming products. We create organic and natural handmade soap, a powerful anti-acne system in the form of an herbal face wash, and our award-winning beard oil that'll make any beard her most desired accessory.
Speciality
hims
Hims & Hers Health, Inc. (HIMS), is a telehealth company that sells prescription and over-the-counter drugs online, as well as personal care products. The Company sells non-prescription products for hair loss and men's hair replacement and all of the COMBOS products are covered by the United States Food & Drug Administration (FDA).
Speciality
Keeps
Keeps is a doctor-recommended hair loss treatment platform that allows you to get started immediately on the only FDA-approved hair loss treatments. It offers a consultation, doctor diagnosis of your type of hair loss, and matching to appropriate treatments for you.
Speciality
Native
The Native online shop is the easiest way to invest in your health by using better, cleaner personal care products. We hand-select the best brands to offer you a wide selection of daily essentials that are better for your body and as gentle on the earth as they are effective. Save money with free shipping and join our community!
Speciality
Nutrafol
Nutrafol provides natural ingredients clinically shown to help improve hair growth, thickness and less shedding. Nutrafol is 100% drug free supplement formulated by a doctor and trusted by over 2500 doctors. It helps you with growth, nourishment and fortification of the hair. These are powerful & rapidly-absorbed formulations that can be taken orally or applied topically.
Speciality
456 Skin
456 Skin is a pioneering skincare brand that caters to the specific needs of melanin-rich skin. Their science-backed formulations are free of prejudice and offer personalized solutions for phototypes IV, V, and VI.
Speciality
1999 Beauty
1999 Beauty is a beauty brand that defies traditional rules of aging and makeup. Their multi-purpose products work on all skin types and tones, empowering individuals to create their own definition of beauty. Committed to responsible beauty, they use clean ingredients and sustainable packaging. Perfect for those who prioritize simplicity, versatility, and self-expression.
Speciality
Aavrani
Aavrani is a beauty brand that combines ancient Indian beauty rituals with modern-day routines. Their natural skincare products, made with ingredients like turmeric and coconut milk, provide healthy, glowing skin. Aavrani celebrates cultural duality and encourages women to embrace their unique identities.
Speciality
Act + Acre
Act + Acre is the ultimate hair wellness brand, with a focus on scalp health and sustainability. Their plant-based products are created using a patented Cold Processed® technique, ensuring maximum potency of nutrients. The range includes shampoos, conditioners, and scalp treatments, perfect for those who prioritize natural ingredients and clean beauty.
Speciality
Be the first to know the hottest in online brands.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.