Ruka
Ruka is the go-to for Black women with curly, coily, and wavy hair types. Their mission is to promote healthy hair and bring joy back to hair care. Education is at the forefront, and the community is at the heart of everything they create.
In the wild
Campaign & product imagery, pulled straight from the source. Drag to explore →
The story
Ruka is a Black-women owned hair care brand created to serve curly, coily, and wavy hair types. The company was founded with the understanding that these hair types have unique properties that require specialized solutions.
Ruka is for Black women and people with curly, coily, and wavy hair types.
The DTCetc bottomline
What customers say
- Black-women owned business
- Specifically formulated for curly, coily, and wavy hair types
- Centers Black women in product development
Popular products
01 
02 
03 
04 
05 
06 
07 
08 
09 
10 Ruka shipping policy
Standard delivery orders allow up to 5 working days for processing and preparation before shipping begins.
Ruka return policy
14-day return window
Returns are accepted within 14 days of delivery date and take up to 14 working days to process for refunds. In-store Selfridges purchases must be returned directly to Selfridges.
