DTCetc
ComparisonsAboutSubmit Search
Beauty — Modern gentleman

Ruffians

Ruffians: Award-winning barbers and men's grooming store. Indulge in a personalized grooming experience with unique design features, complimentary extras, and a sense of community. A high-quality brand that values customer service.

Ruffians
DTCetc Score
72
out of 100
01

In the wild

Campaign & product imagery, pulled straight from the source. Drag to explore →

02

The story

Ruffians is a barbershop brand founded in 2012 in Edinburgh's West End with a vision to provide tailored, personal service within a laid-back community atmosphere. The brand has expanded to five physical locations and offers an acclaimed product range.

Who shops at Ruffians

Ruffians serves customers seeking personalized barbershop services and grooming products.

Ruffians
100%
Direct-to-consumer
Beauty
Category
03

The DTCetc bottomline

72
/100
Overall score
Quality90
Sustainability50
Value for money70
Category
Beauty
Style
Modern gentleman
04

What customers say

Customers love
  • Free delivery on orders above £25
  • Five physical store locations across London and Edinburgh
  • Tailored and personal service approach
  • 14-day return window for unused, unopened goods
05

Popular products

Shop the range ↗

Ruffians shipping policy

Free delivery is offered on all orders above £25.

Ruffians return policy

14-day return window

Returns are accepted within 14 days of receipt if goods are unused, unopened, and in original condition. Customers are responsible for return postage and should use registered post to return items to the Ruffians Returns address in London.

06

Brands like Ruffians