Ruffians

Ruffians: Award-winning barbers and men's grooming store. Indulge in a personalized grooming experience with unique design features, complimentary extras, and a sense of community. A high-quality brand that values customer service.

Category
Beauty
Specialty
Socials
90
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100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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DTCetc’s Take

About Ruffians

Ruffians, founded in 2012 by a team of passionate individuals, is an award-winning barbers and men's grooming store with multiple locations in Edinburgh, Covent Garden, Marylebone, Shoreditch, and Soho. At Ruffians, customer service is of utmost importance, and they strive to create a welcoming and relaxed environment for everyone who walks through their doors. With unique design features and complimentary extras, Ruffians ensures that getting a haircut becomes an enjoyable experience rather than a chore. Their highly skilled barbers provide proper consultations and take their time to deliver exceptional service. Ruffians also offers a range of beverages at their bespoke coffee and whisky bars, allowing customers to indulge while getting their grooming needs taken care of. With their Scottish oak cutting desks, Ruffians brings back the tradition of barbershops as social hubs in the community.

Who Shops At Ruffians

Ruffians attracts the modern man who seeks more than just a haircut but an entire grooming experience. Their clientele may range from the dapper business executive to the laid-back urban dweller who enjoys a sip of whisky or coffee as part of their barbershop ritual. If you appreciate quality craftsmanship in haircuts, enjoy socializing, and believe that self-care isn't rushed, you're the customer Ruffians is looking to serve.

What customers love about Ruffians

Here's what shoppers have to say:
  • A great product that can be used everyday instead of paste or clay
  • The hair cream and hair clay are both excellent for short crop haircuts
  • The packaging is on point and the clay helps thicken up hair and holds it in place
  • The aroma of the product is divine
  • It is considered the best and most versatile hair product by many users
  • Orders are delivered quickly
  • The product is highly versatile, providing amazing styling and hair repair
  • Leaves hair feeling smooth, silky, nourished, and frizz-free
Cons
  • Poor customer service and lack of tracking visibility for orders.
  • Potential for scalp irritation with their products.
  • High prices for their brand.

Ruffians's Shipping Policy

Ruffians offers shipping within the UK only. The current shipping cost for products to UK addresses is £3.75, and the shipping service used is Royal Mail 24. The estimated delivery time for UK addresses is 2-3 days. Unfortunately, Ruffians does not offer international shipping at this time.

Ruffians's Return Policy

Ruffians offers a comprehensive return policy for their customers. If for any reason a customer is not completely satisfied with their order, they have 14 days from the receipt of goods to return them. The goods must be in their original, unopened, and unused condition. Used goods cannot be exchanged or refunded unless they are safely returned to Ruffians and deemed unopened, unused, or faulty by the Ruffians Returns Team. The customer is responsible for the postage and packaging of the return, and it is recommended to use registered post. The return address for Ruffians is Arch 3 King James Court, London, SE1 0DH, United Kingdom. Refunds are credited to the original form of payment. It is important to note that there is no information provided on the processing time for returns or any restrictions on items that cannot be returned.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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70
This brand offers products that are on the pricey side.
Sustainability Score
50
/
100
This brand offers products that are on the pricey side.
Quality Score
90
/
100
This brand offers products that are on the pricey side.
DTCetc Score
72
/
100
This brand offers products that are on the pricey side.
Target Audience

Discerning individuals

Stereotype

Modern gentleman

Pricing Rating
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Sustainability Score
50
/
100
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Quality Score
90
/
100
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DTCetc Score
72
/
100
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Ruffians on Socials

View this profile on Instagram

Ruffians (@Ruffians) • Instagram photos and videos

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