Gussi

Get salon-quality hair at home with Gussi's non-toxic and cruelty-free products. Their DIY keratin treatments and keratin-infused shampoos and conditioners work on all hair types for nourishment and repair.

Category
Beauty
Specialty
Socials
70
/
100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
Clean
Cruelty Free

DTCetc’s Take

About Gussi

Gussi, founded by a team of passionate haircare professionals, offers salon-quality hair products for at-home convenience. Established with the goal of bringing keratin treatments out of the salon and into people's homes, Gussi offers a formaldehyde-free DIY keratin treatment, sulfate-free, keratin-infused shampoo and conditioner, and professional-grade styling tools. The products are designed to work on all hair types, textures, and tones, providing nourishment, repair, and protection. Gussi is committed to delivering quality products that are non-toxic, clean, and cruelty-free, without compromising on effectiveness. With Gussi, customers can achieve seriously smooth hair, boost their confidence, and express their unique beauty.

Who Shops At Gussi

Gussi appeals to customers looking for salon-quality hair products that can be used at home. The brand is popular among those who want non-toxic, clean, and cruelty-free hair care products, such as formaldehyde-free DIY keratin treatments and sulfate-free, keratin-infused shampoos and conditioners.

What customers love about Gussi

Here's what shoppers have to say:
  • The Gussi keratin treatment is easy to use and provides salon-quality results at a fraction of the price.
  • The product is effective on a variety of hair types, including thick, curly, and frizzy hair.
  • The treatment lasts for several weeks and leaves hair smooth, shiny, and more manageable.
  • The ingredients in Gussi are cleaner and less harsh than other keratin treatments on the market.
  • Gussi is highly recommended for anyone seeking more manageable, healthy-looking hair.
Cons
  • The product did not meet expectations and did not provide desired results.
  • The scent of the product may not be appealing to everyone.
  • The product may not be suitable for all hair types.
  • The product may not be worth the cost for some due to the time and effort required for use.

Gussi's Shipping Policy

Gussi offers free shipping within the contiguous United States for all orders over $75. For orders under $75, a flat rate of $8.99 will be charged. International orders and orders outside of the contiguous United States have a shipping rate of $30. However, customers in select international markets may also be charged country-specific import taxes and fees.

Gussi's Return Policy

Gussi offers a return policy for products purchased directly on their website. Unused and unopened products may be returned within 30 days of the original shipment date. A return shipping fee of $8.99 for continental domestic orders and $30 for international orders will be deducted from the refund. Refunds will be credited to the original form of payment, and initial shipping fees will not be refunded. The return refund will be processed 7-10 days after the return arrives at the warehouse, less the domestic return shipping fee. Gussi does not accept returns for products that are not purchased directly on their website. Original packaging is required for the return.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
80
This brand offers products that are on the pricey side.
Sustainability Score
85
/
100
This brand offers products that are on the pricey side.
Quality Score
70
/
100
This brand offers products that are on the pricey side.
DTCetc Score
81
/
100
This brand offers products that are on the pricey side.
Target Audience

At-home haircare enthusiasts

Stereotype

Eco-conscious

Pricing Rating
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
This is some text inside of a div block.
This is a placeholder
Sustainability Score
85
/
100
This is a placeholder
Quality Score
70
/
100
This is a placeholder
DTCetc Score
81
/
100
This is a placeholder

Gussi on Socials

View this profile on Instagram

Gussi (@Gussi) • Instagram photos and videos

Brands Like Gussi

Looking for brands similar to Gussi

We've got you covered. Check out this list of similar Beauty brands that customers of Gussi love.

Beardbrand

What if you could simplify your grooming routine? Beardbrand is a multi-line grooming company built for men. With versatile products for hair, skin, and beard care, Beardbrand simplifies your grooming routine and maximizes the benefits of having a beard or hair on your face. Beardbrand makes it easy to look good and feel good—guaranteed!

hims

Hims & Hers Health, Inc. (HIMS), is a telehealth company that sells prescription and over-the-counter drugs online, as well as personal care products. The Company sells non-prescription products for hair loss and men's hair replacement and all of the COMBOS products are covered by the United States Food & Drug Administration (FDA).

Keeps

Keeps is a doctor-recommended hair loss treatment platform that allows you to get started immediately on the only FDA-approved hair loss treatments. It offers a consultation, doctor diagnosis of your type of hair loss, and matching to appropriate treatments for you.

Nutrafol

Nutrafol provides natural ingredients clinically shown to help improve hair growth, thickness and less shedding. Nutrafol is 100% drug free supplement formulated by a doctor and trusted by over 2500 doctors. It helps you with growth, nourishment and fortification of the hair. These are powerful & rapidly-absorbed formulations that can be taken orally or applied topically.

Act + Acre

Act + Acre is the ultimate hair wellness brand, with a focus on scalp health and sustainability. Their plant-based products are created using a patented Cold Processed® technique, ensuring maximum potency of nutrients. The range includes shampoos, conditioners, and scalp treatments, perfect for those who prioritize natural ingredients and clean beauty.

Amika

Amika is a Brooklyn-based hair care brand founded in 2007, committed to creating clean, sustainably made products for all hair types. Their products have been featured in Allure, InStyle, and New York Magazine, and include styling tools, hair masks, serums, and conditioners. Enjoy their rewards program, refer-a-friend offers, and alternative payment option via Afterpay.

AURA Hair Care

AURA Hair Care is a vegan, cruelty-free and customized hair care brand founded in 2021 by eSalon. Their products are formulated with natural ingredients and free from paraben, SLS and SLES, and offer unlimited formula combinations and six scents. With personalized quiz and packaging made with recycled materials, AURA Hair Care offers a money-back guarantee or free reformulation for the perfect product for your hair type.

Beached

Beached is the ultimate brand for the busy, on-the-go woman who wants effortless beauty. Inspired by Australian beach culture, their natural, multi-purpose products cut down on beauty routine time while supporting sustainability and ethical practices.

Beauty Pie Cosmetics

Beauty Pie Cosmetics is a luxury beauty and skincare brand founded in 2016 by renowned beauty entrepreneur Marcia Kilgore. With products sourced from the best labs around the world and certified as Clean Product, vegan and cruelty-free, Beauty Pie offers a variety of beauty and skincare products at shockingly low prices for members.

Bread

Bread Beauty Supply is the haircare brand for those who want uncomplicated, practical, and fun products. With their hair-oil and hair-cream, achieving your desired look has never been easier. Say goodbye to boring haircare routines and hello to good hair.

Be the first to know the hottest in online brands.
By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.
No items found.