Gussi

Get salon-quality hair at home with Gussi's non-toxic and cruelty-free products. Their DIY keratin treatments and keratin-infused shampoos and conditioners work on all hair types for nourishment and repair.

Category
Beauty
Specialty
Socials
70
/
100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
Clean
Cruelty Free

DTCetc’s Take

About Gussi

Gussi, founded by a team of passionate haircare professionals, offers salon-quality hair products for at-home convenience. Established with the goal of bringing keratin treatments out of the salon and into people's homes, Gussi offers a formaldehyde-free DIY keratin treatment, sulfate-free, keratin-infused shampoo and conditioner, and professional-grade styling tools. The products are designed to work on all hair types, textures, and tones, providing nourishment, repair, and protection. Gussi is committed to delivering quality products that are non-toxic, clean, and cruelty-free, without compromising on effectiveness. With Gussi, customers can achieve seriously smooth hair, boost their confidence, and express their unique beauty.

Who Shops At Name

Gussi appeals to customers looking for salon-quality hair products that can be used at home. The brand is popular among those who want non-toxic, clean, and cruelty-free hair care products, such as formaldehyde-free DIY keratin treatments and sulfate-free, keratin-infused shampoos and conditioners.

What customers love about Gussi

Here's what shoppers have to say:
  • The Gussi keratin treatment is easy to use and provides salon-quality results at a fraction of the price.
  • The product is effective on a variety of hair types, including thick, curly, and frizzy hair.
  • The treatment lasts for several weeks and leaves hair smooth, shiny, and more manageable.
  • The ingredients in Gussi are cleaner and less harsh than other keratin treatments on the market.
  • Gussi is highly recommended for anyone seeking more manageable, healthy-looking hair.
Cons
  • The product did not meet expectations and did not provide desired results.
  • The scent of the product may not be appealing to everyone.
  • The product may not be suitable for all hair types.
  • The product may not be worth the cost for some due to the time and effort required for use.

Gussi's Shipping Policy

Gussi offers free shipping within the contiguous United States for all orders over $75. For orders under $75, a flat rate of $8.99 will be charged. International orders and orders outside of the contiguous United States have a shipping rate of $30. However, customers in select international markets may also be charged country-specific import taxes and fees.

Gussi's Return Policy

Gussi offers a return policy for products purchased directly on their website. Unused and unopened products may be returned within 30 days of the original shipment date. A return shipping fee of $8.99 for continental domestic orders and $30 for international orders will be deducted from the refund. Refunds will be credited to the original form of payment, and initial shipping fees will not be refunded. The return refund will be processed 7-10 days after the return arrives at the warehouse, less the domestic return shipping fee. Gussi does not accept returns for products that are not purchased directly on their website. Original packaging is required for the return.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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80
This brand offers products that are on the pricey side.
Sustainability Score
85
/
100
This brand offers products that are on the pricey side.
Quality Score
70
/
100
This brand offers products that are on the pricey side.
DTCetc Score
81
/
100
This brand offers products that are on the pricey side.
Target Audience

At-home haircare enthusiasts

Stereotype

Eco-conscious

Pricing Rating
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Sustainability Score
85
/
100
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Quality Score
70
/
100
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DTCetc Score
81
/
100
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Gussi on Socials

View this profile on Instagram

Gussi (@Gussi) • Instagram photos and videos

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