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Beauty — Psychocare

Selfmade

Selfmade is a beauty brand that focuses on emotional wellbeing and offers a psychodermatology approach to self-care. Their products nurture different areas of human development, sparking self-exploration and emotional intelligence.

Selfmade
DTCetc Score
72
out of 100
01

In the wild

Campaign & product imagery, pulled straight from the source. Drag to explore →

02

The story

Selfmade is a beauty brand that was founded with the belief that beauty is a state of mind. Established with a focus on emotional wellbeing, the company aims to bridge the gap between mental and physical care. Selfmade's products are designed to nurture different areas of human development, such as attachment, resilience, and intimacy, rather than simply targeting specific skin concerns. The brand's psychodermatology approach recognizes the complex relationship between our mental state and skin health, providing a holistic approach to self-care. Selfmade's products are developed with mental health experts and community members, with a focus on sparking self-exploration in the pursuit of emotional intelligence.

Who shops at Selfmade

Selfmade customers are individuals who recognize the connection between mental wellbeing and physical health, particularly in the realm of skincare. They value a holistic approach to self-care that goes beyond addressing specific skin concerns and aims to nurture emotional intelligence. Selfmade's clientele likely consists of people interested in self-exploration, personal growth, and products developed in collaboration with mental health experts.

Selfmade
100%
Direct-to-consumer
Beauty
Category
03

The DTCetc bottomline

72
/100
Overall score
Quality85
Sustainability70
Value for money50
Category
Beauty
Style
Psychocare
04

What customers say

Customers love
  • Focus on emotional intelligence and self-growth
  • Great for sensitive skin, long-lasting
  • Clear and inspiring mission and messaging
  • Favorite scalp and body exfoliator
  • Sustainability: recycled materials, biodegradable
  • Accomplished roster of industry experts
  • Dermatologist and/or gynecologist tested
  • Range of products: attachment, resilience, intimacy
  • Effective body moisturizer
  • High rating, high percentage of recommendations
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Popular products

Shop the range ↗

Selfmade shipping policy

Selfmade offers standard shipping within the United States, with an estimated delivery time of 5-7 business days, excluding weekends and holidays.

Selfmade return policy

21-day return window

Selfmade has a return policy that requires proof of purchase and damage for any returns. Returns must be made within 21 days of purchase to be eligible for a refund. If a purchase is made outside of this window, it may be eligible for store credit at the discretion of Selfmade.

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