DTCetc is going through periodic scheduled maintainence. We will be back soon. Meanwhile check out our socials
Function of Beauty
Function of Beauty believes that beauty can be personalized. With a fast and easy hair, body, and skin quiz it's never been easier to discover products that work for you. Free shipping and returns, cruelty-, sulfate- and paraben-free.
90
/
100
DTCetc Score
Brand Tags
No items found.
DTCetc’s Take
Popular Products
No items found.
Function of Beauty is a leader in customizable hair and body care founded in 2015 by an engineer, a navy vet, and a chemist. The brand is based in the USA and offers a wide range of colors, ingredients and fragrances, free of sulfates and parabens. Function of Beauty has been featured in popular publications like Forbes and Insider, and has gained a large following on social media. Customers can create their own unique formulas with the brand's 4-step quiz, and receive free shipping and a Happy Hair Guarantee.
Customers who prioritize eco-consciousness in their purchasing decisions would find Function of Beauty useful. These customers are likely looking for products that are free of harmful chemicals and are sustainably sourced. Function of Beauty aligns with these values by offering products that are sulfate and paraben-free, and by allowing customers to customize their formulas with a wide range of ingredients and fragrances. Additionally, the brand's commitment to sustainability is evident in their use of recyclable packaging and their partnership with Terracycle to recycle empty bottles. Overall, Function of Beauty offers a personalized and eco-friendly solution for customers who want to prioritize their hair and body care needs while also being mindful of their impact on the environment.
Products powered by Next Big Shop - get real time product and sales insights on any Shopify store.
No items found.
Here's what shoppers have to say:
- The personalisation element is fun and allows users to customize scent and colour.
- The product left hair feeling soft and healthy.
- The product has a great scent that stays in hair for a few days.
- The product has helped repair damaged hair for some users.
- The packaging is attractive and the brand is giftable.
Cons
- Some users found the product ineffective and caused discomfort to their scalp.
- The product did not live up to expectations compared to other shampoos and conditioners.
- The price point was too high for some users.
- Issues with the pump mechanism were reported by some users.
- The brand's excessive packaging practices were not sustainable.
- The product's fragrance was too strong for some users.
Function of Beauty offers shipping around the globe. Domestic shipping in the US takes 11-14 days, while international shipping varies by country. Delivery times range from 9-47 days depending on the destination. For Australian, Canadian, EU, Hong Kong, Mexican, New Zealand and Great Britain customers, no additional taxes or duties will be charged. However, customers in Iceland, Israel, Norway, Singapore, Switzerland, Taiwan and the United Arab Emirates may incur additional duties or taxes as per their country’s customs laws. Function of Beauty offers free shipping on orders over $50.
Function of Beauty offers a Happy Hair Guarantee for customers who are not satisfied with their product. If a customer is unhappy with their product, they must reach out to the team at [email protected] within 30 days of receiving their first order to receive a free one-time reformulation or a full refund within 30 days of delivery of their first order. If the customer chooses the one-time free reformulation, they will not receive a refund for the original purchase. All returns must be made within 30 days of delivery of the first order, and the company will process the return within 30 days. No other items can be returned.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
80
This brand offers products that are on the pricey side.
Sustainability Score
80
/
100
This brand offers products that are on the pricey side.
Quality Score
90
/
100
This brand offers products that are on the pricey side.
DTCetc Score
74
/
100
This brand offers products that are on the pricey side.
Target Audience
Luxury Consumers
Stereotype
Eco-conscious
Pricing Rating
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
This is some text inside of a div block.
This is a placeholder
Sustainability Score
80
/
100
This is a placeholder
Quality Score
90
/
100
This is a placeholder
DTCetc Score
74
/
100
This is a placeholder
Beardbrand
What if you could simplify your grooming routine? Beardbrand is a multi-line grooming company built for men. With versatile products for hair, skin, and beard care, Beardbrand simplifies your grooming routine and maximizes the benefits of having a beard or hair on your face. Beardbrand makes it easy to look good and feel good—guaranteed!
Speciality
hims
Hims & Hers Health, Inc. (HIMS), is a telehealth company that sells prescription and over-the-counter drugs online, as well as personal care products. The Company sells non-prescription products for hair loss and men's hair replacement and all of the COMBOS products are covered by the United States Food & Drug Administration (FDA).
Speciality
Keeps
Keeps is a doctor-recommended hair loss treatment platform that allows you to get started immediately on the only FDA-approved hair loss treatments. It offers a consultation, doctor diagnosis of your type of hair loss, and matching to appropriate treatments for you.
Speciality
Nutrafol
Nutrafol provides natural ingredients clinically shown to help improve hair growth, thickness and less shedding. Nutrafol is 100% drug free supplement formulated by a doctor and trusted by over 2500 doctors. It helps you with growth, nourishment and fortification of the hair. These are powerful & rapidly-absorbed formulations that can be taken orally or applied topically.
Speciality
Act + Acre
Act + Acre is the ultimate hair wellness brand, with a focus on scalp health and sustainability. Their plant-based products are created using a patented Cold Processed® technique, ensuring maximum potency of nutrients. The range includes shampoos, conditioners, and scalp treatments, perfect for those who prioritize natural ingredients and clean beauty.
Speciality
Amika
Amika is a Brooklyn-based hair care brand founded in 2007, committed to creating clean, sustainably made products for all hair types. Their products have been featured in Allure, InStyle, and New York Magazine, and include styling tools, hair masks, serums, and conditioners. Enjoy their rewards program, refer-a-friend offers, and alternative payment option via Afterpay.
Speciality
AURA Hair Care
AURA Hair Care is a vegan, cruelty-free and customized hair care brand founded in 2021 by eSalon. Their products are formulated with natural ingredients and free from paraben, SLS and SLES, and offer unlimited formula combinations and six scents. With personalized quiz and packaging made with recycled materials, AURA Hair Care offers a money-back guarantee or free reformulation for the perfect product for your hair type.
Speciality
Beached
Beached is the ultimate brand for the busy, on-the-go woman who wants effortless beauty. Inspired by Australian beach culture, their natural, multi-purpose products cut down on beauty routine time while supporting sustainability and ethical practices.
Speciality
Beauty Pie Cosmetics
Beauty Pie Cosmetics is a luxury beauty and skincare brand founded in 2016 by renowned beauty entrepreneur Marcia Kilgore. With products sourced from the best labs around the world and certified as Clean Product, vegan and cruelty-free, Beauty Pie offers a variety of beauty and skincare products at shockingly low prices for members.
Bread
Bread Beauty Supply is the haircare brand for those who want uncomplicated, practical, and fun products. With their hair-oil and hair-cream, achieving your desired look has never been easier. Say goodbye to boring haircare routines and hello to good hair.
Speciality
Be the first to know the hottest in online brands.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.