Function of Beauty

Function of Beauty believes that beauty can be personalized. With a fast and easy hair, body, and skin quiz it's never been easier to discover products that work for you. Free shipping and returns, cruelty-, sulfate- and paraben-free.

Category
Beauty
Specialty
Socials
90
/
100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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DTCetc’s Take

About Function of Beauty

Function of Beauty is a leader in customizable hair and body care founded in 2015 by an engineer, a navy vet, and a chemist. The brand is based in the USA and offers a wide range of colors, ingredients and fragrances, free of sulfates and parabens. Function of Beauty has been featured in popular publications like Forbes and Insider, and has gained a large following on social media. Customers can create their own unique formulas with the brand's 4-step quiz, and receive free shipping and a Happy Hair Guarantee.

Who Shops At Name

Customers who prioritize eco-consciousness in their purchasing decisions would find Function of Beauty useful. These customers are likely looking for products that are free of harmful chemicals and are sustainably sourced. Function of Beauty aligns with these values by offering products that are sulfate and paraben-free, and by allowing customers to customize their formulas with a wide range of ingredients and fragrances. Additionally, the brand's commitment to sustainability is evident in their use of recyclable packaging and their partnership with Terracycle to recycle empty bottles. Overall, Function of Beauty offers a personalized and eco-friendly solution for customers who want to prioritize their hair and body care needs while also being mindful of their impact on the environment.

What customers love about Function of Beauty

Here's what shoppers have to say:
  • The personalisation element is fun and allows users to customize scent and colour.
  • The product left hair feeling soft and healthy.
  • The product has a great scent that stays in hair for a few days.
  • The product has helped repair damaged hair for some users.
  • The packaging is attractive and the brand is giftable.
Cons
  • Some users found the product ineffective and caused discomfort to their scalp.
  • The product did not live up to expectations compared to other shampoos and conditioners.
  • The price point was too high for some users.
  • Issues with the pump mechanism were reported by some users.
  • The brand's excessive packaging practices were not sustainable.
  • The product's fragrance was too strong for some users.

Function of Beauty's Shipping Policy

Function of Beauty offers shipping around the globe. Domestic shipping in the US takes 11-14 days, while international shipping varies by country. Delivery times range from 9-47 days depending on the destination. For Australian, Canadian, EU, Hong Kong, Mexican, New Zealand and Great Britain customers, no additional taxes or duties will be charged. However, customers in Iceland, Israel, Norway, Singapore, Switzerland, Taiwan and the United Arab Emirates may incur additional duties or taxes as per their country’s customs laws. Function of Beauty offers free shipping on orders over $50.

Function of Beauty's Return Policy

Function of Beauty offers a Happy Hair Guarantee for customers who are not satisfied with their product. If a customer is unhappy with their product, they must reach out to the team at [email protected] within 30 days of receiving their first order to receive a free one-time reformulation or a full refund within 30 days of delivery of their first order. If the customer chooses the one-time free reformulation, they will not receive a refund for the original purchase. All returns must be made within 30 days of delivery of the first order, and the company will process the return within 30 days. No other items can be returned.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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80
This brand offers products that are on the pricey side.
Sustainability Score
80
/
100
This brand offers products that are on the pricey side.
Quality Score
90
/
100
This brand offers products that are on the pricey side.
DTCetc Score
74
/
100
This brand offers products that are on the pricey side.
Target Audience

Luxury Consumers

Stereotype

Eco-conscious

Pricing Rating
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Sustainability Score
80
/
100
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Quality Score
90
/
100
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DTCetc Score
74
/
100
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Function of Beauty on Socials

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