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Beauty — Heritage-conscious

Aárd

Aárd is a brand that specializes in natural traditional soap made from olive and laurel oil. Crafted using traditional methods, their soap reflects the heritage and passion of six generations.

Aárd
DTCetc Score
70
out of 100
01

In the wild

Campaign & product imagery, pulled straight from the source. Drag to explore →

02

The story

Aárd makes multi-purpose soap cubes for body, face, and hair. The brand focuses on simplified routines with fewer products, no harmful ingredients, and understandable ingredient lists.

Who shops at Aárd

For people seeking simplified skincare and haircare routines with transparent, minimal ingredients.

Aárd
100%
Direct-to-consumer
Beauty
Category
03

The DTCetc bottomline

70
/100
Overall score
Quality80
Sustainability70
Value for money50
Category
Beauty
Style
Heritage-conscious
04

What customers say

Customers love
  • Multi-purpose soap cubes reduce the number of products needed
  • Ingredients list is designed to be understandable
  • Products contain no bad stuff according to brand standards
  • Solid soap format emphasizes sustainability and simplicity
05

Popular products

Shop the range ↗

Aárd shipping policy

Aárd ships to 33 countries including most of Europe, UK, and United States. Delivery within Sweden takes 2–3 business days; international orders take 4–6 business days. Orders placed after 12 p.m. Friday are processed the following Monday.

Aárd return policy

14-day return window

Products can be returned within 14 days of delivery by emailing hello@aardaleppo.com with your name, email, order number, and items to return.

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