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Beauty — Dapper

The London Grooming Company

The London Grooming Company is the go-to brand for the stylish gentleman looking for a premium grooming experience. With a focus on luxury ingredients and improved performance, their splendid array of products caters to every aspect of a grooming routine.

The London Grooming Company
DTCetc Score
69
out of 100
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In the wild

Campaign & product imagery, pulled straight from the source. Drag to explore →

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The story

The London Grooming Company was founded by a group of individuals who revere traditions of the past and believe in the enduring quality and performance of grooming products. Since its establishment, the company has collaborated with the UK's greatest barbers to create a collection of products suited for the modern gentleman. With a focus on contemporary accents and improved performance, The London Grooming Company offers a splendid array of products that cater to every aspect of a grooming routine. From skincare to haircare, their products are made from luxury ingredients sourced from around the world, ensuring the ultimate experience in grooming. With a commitment to nourishing the body, refreshing the look, and cultivating refined style, The London Grooming Company is the go-to brand for the stylish gentleman looking for a premium grooming experience.

Who shops at The London Grooming Company

The London Grooming Company targets modern gentlemen who appreciate traditional grooming techniques enhanced with contemporary touches. Men seeking premium skincare and haircare products made from luxurious global ingredients would be drawn to this brand. It is perfect for individuals who are willing to invest in high-quality grooming for a refined and sophisticated appearance.

The London Grooming Company
100%
Direct-to-consumer
Beauty
Category
03

The DTCetc bottomline

69
/100
Overall score
Quality80
Sustainability50
Value for money75
Category
Beauty
Style
Dapper
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What customers say

Customers love
  • Amazing product that works really well for giving hair lift and flow
  • Easy to use powder style hair product that holds perfectly without feeling heavy
  • Great for thin hair, adds volume and a natural appearance
  • Texture and hold for thin hair, a little goes a long way
  • Holds all day and is lightweight, perfect for long shifts
  • Great product that gives a nice messy look for thick hair
  • Adds a lot of volume easily, works best on dry hair
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Popular products

Shop the range ↗

The London Grooming Company shipping policy

The London Grooming Company offers UK Royal Mail 1st Class Delivery, with an estimated delivery time of 1-2 working days. For orders over £60.00, customers can enjoy free 1st Class Delivery. Once an order is accepted, it may take up to 2 business days for it to be processed. During seasonal periods and bank holidays, delivery times may vary. In the event of a failed delivery, customers will be left a delivery card with instructions on how to arrange re-delivery or collection. UK customers can expect their parcel to be held by the delivery driver for a specified period of time before being returned to The London Grooming Company. International customers should refer to their local delivery provider's delivery card for information on how long the parcel will be held before being returned. If a delivery card is not received, customers are advised to contact The London Grooming Company. In the case of undelivered parcels, customers will be given the option of re-delivery or a refund. If the delivery failed due to incorrect information provided by the customer, a charge may be required for re-dispatching the package. If no response is received from the customer within 2 business days, an automatic refund will be issued. Any refunds will be confirmed by email.

The London Grooming Company return policy

30-day return window

The London Grooming Company offers a refund policy for customers who are not completely satisfied with their purchase. Unwanted items must be returned within 14 working days from the date of purchase, while faulty items can be returned within 30 days. To qualify for a refund, the items must be unopened, unused, and in their original condition. Please note that items that have been used or have broken seals cannot be accepted for return due to hygiene reasons. Customers are responsible for covering the full cost of return shipment and are advised to use a tracked service and keep the tracking reference and receipt as proof of purchase. Online purchases must be returned to the specified returns address, while in-store purchases must be returned to the store location where the purchase was made. For any further questions, customers can contact the brand via email.

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