Gisou

Gisou is a hair brand created by Iranian-Canadian model and entrepreneur Negin Mirsalehi. The brand provides luxury hair care products that are designed to nourish and protect the hair. The products are made with natural ingredients and use a unique oil-infusion technology to help keep the hair healthy and hydrated.

Category
Beauty
Specialty
Socials
81
/
100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
Clean
Black Owned

DTCetc’s Take

About Gisou

Gisou, founded by Negin Mirsalehi in 2013, is a haircare brand that combines a passion for honey bees with luxurious hair products. Inspired by her family's six-generation legacy of beekeeping, Negin created Gisou with a commitment to the wellbeing of Mirsalehi Honey Bees. The brand's signature ingredient is honey, known for its moisturizing and nourishing properties. Gisou's iconic product is the Honey Infused Hair Oil, a multi-purpose hair oil infused with Mirsalehi Honey to nourish and moisturize hair. With a focus on natural and high-quality ingredients, Gisou offers a range of haircare products that are loved by customers worldwide. Discover the magic of honey and experience the transformative power of Gisou for yourself.

Who Shops At Gisou

Gisou by Negin Mirsalehi is a brand that combines a passion for honey bees and haircare. The brand's founder, Negin Mirsalehi, comes from a family of beekeepers, with beekeeping being in her blood for six generations. Gisou is committed to caring for the Mirsalehi Honey Bees and prioritizes their well-being in everything they do. The brand's signature ingredient is honey, which is known for its moisturizing and nourishing properties. Gisou's Honey Infused Hair Oil, created with fresh honey from their bee garden, has been used by Negin's family for years to keep their hair healthy, moisturized, and conditioned. This multi-purpose hair oil is designed to nourish and moisturize hair. Customers who would find Gisou useful are those who value natural and sustainable haircare products. They are conscious of the ingredients they use on their hair and seek products that are gentle and effective. These customers prioritize the well-being of bees and the environment and appreciate Gisou's commitment to caring for the Mirsalehi Honey Bees. When making a purchase, these customers look for products that are made with high-quality ingredients and have proven benefits for their hair. They want products that are effective in nourishing and moisturizing their hair, without causing any damage or harsh effects. Gisou aligns with these customers' values as it offers a natural and sustainable haircare solution that is infused with honey, a powerful and beneficial ingredient. Overall, customers who value natural, sustainable, and effective haircare products, and prioritize the well-being of bees and the environment, would find Gisou useful. Gisou's commitment to caring for the Mirsalehi Honey Bees and their use of honey as a signature ingredient align with these customers' values and preferences.

Gisou Pros & Cons according to customers

Pros
  • Beekeeper-founded brand with six generations of experience.
  • Sustainable approach to utilizing bees and demonstrates consciousness about “bee welfare” by opening new bee gardens with increased demand.
  • Uses honey that traces back to their own Mirsalehi Bee Garden.
  • Harvests only surpluses of honey and propolis from bees
  • Great educational content on all things bees and honey and offers a “Gisou Bee Learning Course”.
  • Has a quiz flow that allows customers to easily identify what product would fit the best for each hair type.
  • Free sample with any order
  • Free shipping on orders $50 or more
  • Free membership to earn reward points with every order and can be redeemed for cash off at checkout.
  • Product scent is exceptional
  • Product is officially “Clean” at Sephora
Cons
  • Does not offer free returns and must be returned within 14 days.
  • Has inconsistent info on website 14-day returns (listed on FAQ) vs. 30-day return (listed on PDP)
  • Complaints about hair oil causing excessive greasiness
  • May feel too pricey when compared to other hair products
  • Hair oil dropper/bottle seems to leak easily for many customers

Gisou's Shipping Policy

Gisou offers shipping for their products from the US via a secure and tracked shipping method. They provide free shipping on orders over $50, with no code necessary. The free shipping offer is automatically applied at checkout. However, it is important to note that the free shipping does not include any duties that may be incurred. Gisou does not ship to P.O. boxes and requires a physical address for delivery. They do not offer package rerouting, pick-ups, or refunds for items shipped to hotels or temporary locations. The shipping costs and delivery times vary depending on the destination. For orders within the United States (including Hawaii and Puerto Rico), the shipping cost is $6.50, and the estimated delivery time is 2-5 business days. For orders to Canada, the shipping cost is $8.95, and the estimated delivery time is also 2-5 business days. It is important to note that during promotional periods, order processing and shipping times may be longer due to the high volume of orders. Gisou only ships on business days (Monday to Friday, excluding bank holidays), and orders placed during the weekend will be processed on the following business day. If a package arrives damaged as a result of shipment, customers are advised to save the shipping box, Gisou products, and the outer white cardboard packaging. They should then email info@gisou.com within 5 business days to notify Gisou of the damage. Once the package has left Gisou's warehouse, the shipping carrier is responsible for it. Gisou is not liable for packages that are lost or stolen during transit or upon arrival. Customers are advised to file a claim via the courier's website. If the courier is unable to offer a solution, customers can contact info@gisou.com after filing the claim for further assistance. Regarding customs, sales tax, customs fees, tariffs, or duties are not included in the pricing. Orders shipped to Canada may be charged customs fees, and customers may receive a separate invoice from FedEx for these costs. Gisou cannot predict the extent of these costs, and customers are responsible for paying them. It is recommended to consult the local customs office to determine the amount of duties and taxes that will be charged. Gisou is unable to fulfill any requests to declare a package for a value other than the total value paid at checkout. In conclusion, Gisou offers secure and tracked shipping for their products from the US. They provide free shipping on orders over $50, with certain conditions. Customers should be aware of the shipping costs, delivery times, and customs fees that may apply to their orders. Gisou is not responsible for any lost or stolen packages and advises customers to file a claim with the shipping carrier if necessary.

Gisou's Return Policy

Gisou offers a 14-day return policy for their products. If for any reason a customer wishes to return any or all products within their order, they have 14 days after the order has been delivered to do so. The product(s) must be returned unused, undamaged, and in its original cardboard outer packaging, which must remain sealed and unopened. Returns that do not meet these requirements will not be accepted due to health protection and hygiene reasons and will not be refunded. Customers are responsible for arranging the return shipment using a carrier of their choice and must bear the return shipping costs, which are nonrefundable. Before returning the product(s), customers must email Gisou at info@gisou.com within 14 days after delivery to inform them of the products they would like to return. The email should include the order number, product(s) to be returned, name, phone number, email address, and delivery address. Once the return arrives at the warehouse, it will be processed within 5-7 business days. The refund will be issued back to the original payment method used for the purchase, and it may take 3-5 business days for the funds to be allocated back to the original form of payment. If customers have any further questions or concerns regarding returns, they can contact Gisou at info@gisou.com.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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63
This brand offers products that are on the pricey side.
Sustainability Score
90
/
100
This brand offers products that are on the pricey side.
Quality Score
90
/
100
This brand offers products that are on the pricey side.
DTCetc Score
81
/
100
This brand offers products that are on the pricey side.
Target Audience

Luxury Hair

Stereotype

Luxurious

Pricing Rating
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63
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Sustainability Score
90
/
100
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Quality Score
90
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100
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DTCetc Score
81
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100
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Gisou on Socials

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Gisou (@Gisou) • Instagram photos and videos

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