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Beauty — Luxurious

Gisou

Gisou is a hair brand created by Iranian-Canadian model and entrepreneur Negin Mirsalehi. The brand provides luxury hair care products that are designed to nourish and protect the hair. The products are made with natural ingredients and use a unique oil-infusion technology to help keep the hair healthy and hydrated.

us.gisou.com ↗ ★★★★★ 4.7 via Okendo
Gisou
DTCetc Score
81
out of 100
01

In the wild

Campaign & product imagery, pulled straight from the source. Drag to explore →

02

The story

Gisou is a hair and body care brand that features honey-infused products. The brand offers shampoos, conditioners, and hair & body mists.

Who shops at Gisou

Gisou by Negin Mirsalehi is a brand that combines a passion for honey bees and haircare. The brand's founder, Negin Mirsalehi, comes from a family of beekeepers, with beekeeping being in her blood for six generations. Gisou is committed to caring for the Mirsalehi Honey Bees and prioritizes their well-being in everything they do.

The brand's signature ingredient is honey, which is known for its moisturizing and nourishing properties. Gisou's Honey Infused Hair Oil, created with fresh honey from their bee garden, has been used by Negin's family for years to keep their hair healthy, moisturized, and conditioned. This multi-purpose hair oil is designed to nourish and moisturize hair.

Customers who would find Gisou useful are those who value natural and sustainable haircare products. They are conscious of the ingredients they use on their hair and seek products that are gentle and effective. These customers prioritize the well-being of bees and the environment and appreciate Gisou's commitment to caring for the Mirsalehi Honey Bees.

When making a purchase, these customers look for products that are made with high-quality ingredients and have proven benefits for their hair. They want products that are effective in nourishing and moisturizing their hair, without causing any damage or harsh effects. Gisou aligns with these customers' values as it offers a natural and sustainable haircare solution that is infused with honey, a powerful and beneficial ingredient.

Overall, customers who value natural, sustainable, and effective haircare products, and prioritize the well-being of bees and the environment, would find Gisou useful. Gisou's commitment to caring for the Mirsalehi Honey Bees and their use of honey as a signature ingredient align with these customers' values and preferences.

Gisou
100%
Direct-to-consumer
Beauty
Category
03

The DTCetc bottomline

81
/100
Overall score
Quality90
Sustainability90
Value for money63
Category
Beauty
Style
Luxurious
04

What customers say

4.7 Summarized from verified reviews via Okendo

"By far, the only product that has not left my hair feeling greasy and feeling lightweight."

Gisou products are overwhelmingly loved for their luxurious scents and lightweight, effective formulas, though results vary for some users.

Customers love
Delightful, long-lasting fragrances (cherry, caramel, honey, vanilla) that aren't overpowering
Lightweight formulas ideal for fine hair; minimal product needed (2-3 drops)
Visible hair improvements: shine, smoothness, reduced split ends, less frizz
Non-greasy, doesn't transfer onto clothes
Things to consider
Results not guaranteed; some users saw no major transformation after a month
Scent longevity varies (one reviewer noted it doesn't last long on neck area)
Personal preference varies; not all users connect with the products
20
Products tracked by our nightly sync
1
Head-to-head face-offs published
05

Popular products

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Gisou shipping policy

Free shipping

Gisou ships from the Netherlands, United States, and United Kingdom via secure, tracked methods. Free shipping is available on orders over €50/$50/£50 with no code required, though duties are not included.

Gisou return policy

30-day return window

Customers can return products free of charge within 30 days from the date of delivery if unsatisfied. Mystery Boxes cannot be returned or exchanged.

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