OUAI
OUAI is a haircare brand founded by celebrity hairstylist Jen Atkin. Their products empower women to embrace their imperfections, offering attainable beauty without unrealistic expectations. They also offer body, bath, and hand care products and premium fragrances inspired by iconic cities.
In the wild
Campaign & product imagery, pulled straight from the source. Drag to explore →
The story
OUAI is a haircare brand founded by celebrity stylist Jen Atkin. The brand name means 'yes' in a casual Parisian way, and the company focuses on creating products that help customers embrace imperfections and move beyond unrealistic expectations.
The brand is for consumers seeking quality haircare products from a celebrity stylist's perspective.
What customers say
"OUAI has amazing customer service. They are friendly, helpful, and passionate about what they do!"
OUAI is highly praised for effective hair products with excellent scents and customer service, though a few customers experienced minor issues with bottle quality and product fit for their hair type.
Popular products
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10 OUAI shipping policy
Free shipping over $50
Free shipping is available on orders over $50.
OUAI return policy
45-day return window
Returns are accepted within 45 days of purchase. Customers can initiate returns through the returns portal at theouai.com/a/return and will receive a prepaid return shipping label via email.
