OUAI
theouai.comOUAI is a haircare brand founded by celebrity hairstylist Jen Atkin. Their products empower women to embrace their imperfections, offering attainable beauty without unrealistic expectations. They also offer body, bath, and hand care products and premium fragrances inspired by iconic cities.
In the wild
About OUAI
OUAI is a haircare brand founded by celebrity stylist Jen Atkin. The brand name means 'yes' in a casual Parisian way, and the company focuses on creating products that help customers embrace imperfections and move beyond unrealistic expectations.
Who Shops At OUAI
The brand is for consumers seeking quality haircare products from a celebrity stylist's perspective.
What Customers Love About OUAI
- Founded by celebrity hair stylist Jen Atkin
- Free shipping on orders over $50
- 45-day return window
- Prepaid return shipping labels provided
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OUAI’s Shipping Policy
Free shipping is available on orders over $50.
OUAI’s Return Policy
Returns are accepted within 45 days of purchase. Customers can initiate returns through the returns portal at theouai.com/a/return and will receive a prepaid return shipping label via email.
What customers say about OUAI
OUAI is highly praised for effective hair products with excellent scents and customer service, though a few customers experienced minor issues with bottle quality and product fit for their hair type.
Customers love
- Amazing scents (especially Melrose Place) that customers love
- Effective results: smoother, shinier, healthier hair with reduced frizz
- Excellent customer service and fast, eco-friendly shipping
Things to consider
- Bottle tops leak or don't seal properly
- Not moisturizing enough for some hair types
- Fine/color-treated hair may not see expected results
“OUAI has amazing customer service. They are friendly, helpful, and passionate about what they do!”
Summarized from verified customer reviews. Ratings and reviews belong to Yotpo.
Popular Products at OUAI
Body Cleanser Travel - St. Barts Scent
Curl Crème Travel
Anti-Frizz Crème
Anti Frizz Crème Travel
Air Fresheners St. Barts Scent - 4 Pack
Air Fresheners Santorini - 4 Pack
Air Fresheners Melrose Place - 4 Pack
Air Fresheners Ibiza - 4 Pack
Deodorant - Cape Town
Body Crème Travel - St. Barts Scent
