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Beauty — Eco-conscious

Sienna Naturals

Sienna Naturals is a Black woman-owned hair care brand that offers planet-friendly formulas for healthy, beautiful hair. Co-founded by Issa Rae, their Rooted Technology™ combines natural ingredients with molecular chemistry for clinically proven results. Ideal for textured hair, Sienna Naturals prioritizes hair health and body wellness without compromising on safety.

Sienna Naturals
DTCetc Score
84
out of 100
01

In the wild

Campaign & product imagery, pulled straight from the source. Drag to explore →

02

The story

Sienna Naturals is a Black woman-owned hair and scalp care brand founded by Hannah Diop. The brand offers clean, vegan textured hair products formulated to support hair health and wellness with planet-friendly formulas.

Who shops at Sienna Naturals

The brand is designed for people with textured hair seeking clean, vegan hair care products.

Sienna Naturals
100%
Direct-to-consumer
Beauty
Category
03

The DTCetc bottomline

84
/100
Overall score
Quality80
Sustainability80
Value for money80
Category
Beauty
Style
Eco-conscious
04

What customers say

Customers love
  • Black woman owned, formulated, and tested
  • Vegan formulas
  • Planet-friendly formulas
  • Free shipping on orders $75+
  • Co-founded by Issa Rae
05

Popular products

Shop the range ↗

Sienna Naturals shipping policy

Free shipping over $75

The website offers free shipping on orders $75 and above. Orders are designed to be fulfilled and shipped quickly and efficiently.

Sienna Naturals return policy

All sales are final and returns are not accepted. Customers with damaged or incorrect orders should email customerservice@siennanaturals.com within five days of receiving their order. Orders cannot be changed or cancelled once submitted.

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