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Sienna Naturals
Sienna Naturals is a Black woman-owned hair care brand that offers planet-friendly formulas for healthy, beautiful hair. Co-founded by Issa Rae, their Rooted Technology™ combines natural ingredients with molecular chemistry for clinically proven results. Ideal for textured hair, Sienna Naturals prioritizes hair health and body wellness without compromising on safety.
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Sienna Naturals is a Black woman-owned hair care brand founded in 2017 by Hannah Diop. Sienna Naturals offers a range of hair care products that prioritize hair health, body wellness, and planet-friendly formulas. The brand is committed to creating effective products that are safe for the whole family to use. Sienna Naturals' co-founder and muse, Issa Rae, is known for her healthy and beautiful hair, and the brand has been able to keep her hair looking great for every red carpet look and character she plays in Hollywood. The products are dermatologist tested and approved, and the brand's Rooted Technology™ combines powerful natural ingredients with molecular chemistry for products that work. Sienna Naturals is clinically proven to support scalp and follicle health, making it an ideal choice for textured hair. With Sienna Naturals, achieving your hair goals doesn't have to come at the expense of your health or the planet.
Sienna Naturals customers are individuals who prioritize hair health, body wellness, and environmentally-friendly hair care products. They appreciate the brand's commitment to creating effective, family-safe products that support scalp and follicle health. Sienna Naturals' clientele likely consists of those with textured hair seeking dermatologist-approved, clinically proven solutions without compromising their health or the planet's well-being.
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Here's what shoppers have to say:
- Customers love the plant power leave-in conditioner for its effectiveness and natural ingredients.
- The brand's products work well for thick, curly hair and add lots of moisture without harsh chemicals.
- The Wash Day Duo (shampoo and conditioner) is particularly effective for type 4c thick dry hair, leaving hair soft, smooth, and intensely hydrated.
- The brand's oil is a favorite for promoting scalp health and hair growth.
- Customers appreciate that Sienna Naturals is the first product to make their hair and scalp feel good, and many have thrown away other hair care products in favor of this brand.
- The packaging is impressive, and customers appreciate the amount of product delivered with each squeeze.
- The Dew Magic leave-in conditioner is a favorite for its lightness and effectiveness, even for fine hair.
- Customers with low porosity hair rave about how moisturized and defined their curls look after using Sienna Naturals products.
- The H.A.P.I. Shampoo is a favorite for its lightness, pleasant scent, and ability to leave hair clean and shiny without stripping it.
- The leave-in conditioner is effective for detangling and has good viscosity without being heavy.
- The curl cream is a favorite for its ability to define curls and leave hair soft and moisturized, without the need for a gel styling product.
- The curl mousse is a great alternative to other brands and defines curls beautifully without leaving a film.
- Customers appreciate how soft and manageable their hair is after using Sienna Naturals products.
- The hair treatment makes hair feel softer and adds moisture, and customers love the results when used with the brand's shampoo and leave-in conditioner.
Cons
- Delivery and customer service issues reported
- Some products have unappealing smell and leave hair greasy or dry and crunchy
- Not effective for all hair types and may dry out hair
- Some customers report difficulty with detangling and lack of softness after using certain products
Sienna Naturals is a brand that ships within the USA only. Due to limited staffing at their fulfillment center during the COVID-19 pandemic, processing may take up to 3 business days before receiving a tracking number. They do ship to APO/FPO addresses, but suggest purchasing Route Package Protection at checkout as these orders typically take 2-3 months to be delivered.
Sienna Naturals offers a 30-day return policy for customers who are not satisfied with their purchase. To initiate a return, customers must contact the company to receive the return address. Customers are responsible for paying for their own shipping costs and shipping costs are non-refundable. Once the company receives the returned item and a tracking number is provided, a refund will be issued. Route Package Protection is non-refundable. If a customer receives a damaged or incorrect order, they must email the company with photos of the order within 5 days of receiving it. The company's cancellation policy states that orders can only be cancelled if shipping has not been processed. Subscription cancellations can be made at any time prior to the billing date by logging into the customer's account or emailing Sienna Naturals. It is important to note that if a subscription has been processed and shipped, it cannot be cancelled.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
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This brand offers products that are on the pricey side.
Sustainability Score
80
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100
This brand offers products that are on the pricey side.
Quality Score
80
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100
This brand offers products that are on the pricey side.
DTCetc Score
84
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100
This brand offers products that are on the pricey side.
Target Audience
Textured hair enthusiasts
Stereotype
Eco-conscious
Pricing Rating
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Sustainability Score
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Quality Score
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DTCetc Score
84
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100
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