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Beauty — Curly-haired

Pattern Beauty

Pattern Beauty is an innovative haircare brand founded in 2018 by Tracee Ellis Ross with the mission to nourish and hydrate curly and textured hair. Their products are made with safe and natural ingredients, are cruelty-free and vegan, and offer free shipping on US orders over $50 and international shipping.

Pattern Beauty
DTCetc Score
80
out of 100
01

In the wild

Campaign & product imagery, pulled straight from the source. Drag to explore →

02

The story

Pattern Beauty is a direct-to-consumer curly and natural hair care brand offering shampoos, conditioners, styling creams, gels, oils, serums, and related products. The brand provides educational resources including a curl guide, curl quiz, and conditioner quiz.

Who shops at Pattern Beauty

Pattern Beauty is designed for people with curly and natural hair.

Pattern Beauty
100%
Direct-to-consumer
Beauty
Category
03

The DTCetc bottomline

80
/100
Overall score
Quality90
Sustainability80
Value for money70
Category
Beauty
Style
Curly-haired
04

What customers say

Customers love
  • Free US domestic shipping on orders $65 and above
  • Rewards program that earns 1 point for every $1 spent
  • Ships to 30+ countries worldwide
  • 30-day refund policy for unsatisfied customers
  • Customer support available Monday-Friday 9:00am-5:00pm PT
05

Popular products

Shop the range ↗

Pattern Beauty shipping policy

Free shipping over $65

Pattern Beauty offers free US domestic shipping on orders $65 and above. International shipping is available to 30+ countries with delivery times ranging from 2-14 business days depending on destination. Processing time is currently 3-4 days.

Pattern Beauty return policy

30-day return window

Customers can request a refund within 30 days of purchase by emailing hello@patternbeauty.com with their order number. Shipping charges are non-refundable, and for international orders, duties and taxes are also non-refundable. Damaged or defective items can be refunded or exchanged if reported within 14 days of purchase.

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