Pattern Beauty

Pattern Beauty is an innovative haircare brand founded in 2018 by Tracee Ellis Ross with the mission to nourish and hydrate curly and textured hair. Their products are made with safe and natural ingredients, are cruelty-free and vegan, and offer free shipping on US orders over $50 and international shipping.

90
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DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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DTCetc’s Take

About Pattern Beauty

Pattern Beauty was founded in 2018 by Tracee Ellis Ross with the mission to help keep curly and textured hair healthy and hydrated. The brand offers a wide selection of products designed to nourish and moisturize coarse and kinky locks and all products are made with safe and natural ingredients. Pattern Beauty also offers free shipping on US orders over $50, international shipping, free returns within 30 days, and all products are cruelty-free and vegan. Customers can also subscribe to receive items every 30, 60, or 90 days for 10% off.

Who Shops At Pattern Beauty

Pattern Beauty is a brand of hair care products designed specifically for people with textured hair. Their products are free of sulfates and other drying ingredients, making them a great choice for those looking for nourishing products. They also offer gift guides for those looking to give their curly-haired loved ones a special self-care treat this holiday season.

What customers love about Pattern Beauty

Here's what shoppers have to say:
  • The conditioner leaves hair buttery soft and the scent is subtle and nice.
  • The Afro picks are of great quality and perfect for thick hair.
  • The gel has a pleasant scent, is easy to use, and a little goes a long way.
  • The leave-in conditioner and jojoba oil offer great control and are lightweight with no strong smell.
  • The curl cream helps to define curls and the leave-in conditioner is a winner.
  • The product is great for getting loose curls to defend and not be a frizzy mess.
Cons
  • The products may not be suitable for those looking for lightweight options or sulfate-free formulas.
  • The hydration conditioner may not provide enough moisture for some hair types.
  • The curl cream may not work as well for those who need more slip and definition.
  • The gel may cause discomfort for those with sensitive scalps.

Pattern Beauty's Shipping Policy

Pattern Beauty offers a variety of shipping options for customers in the US. Standard shipping is $5 or free for orders over $50, with delivery times of 3-7 business days. For faster delivery, customers can opt for 2-day shipping for $15 or overnight shipping for $25. PO boxes can also be shipped to for $13, with delivery times of 5-8 days.For international customers, Pattern Beauty ships to Australia, Canada, Germany, and the UK, with duties and taxes included at checkout. Shipping costs will be calculated at checkout, and items should arrive within 4-14 business days depending on location.

Pattern Beauty's Return Policy

Pattern Beauty has a 14-day return policy for customers who are not satisfied with their purchase. To initiate a return, shoppers must contact the company within 14 days of their purchase. It takes up to 10 business days for the return to process. No items are excluded from the return policy.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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70
This brand offers products that are on the pricey side.
Sustainability Score
80
/
100
This brand offers products that are on the pricey side.
Quality Score
90
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100
This brand offers products that are on the pricey side.
DTCetc Score
80
/
100
This brand offers products that are on the pricey side.
Target Audience

Curly-haired people

Stereotype

Curly-haired

Pricing Rating
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Sustainability Score
80
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100
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Quality Score
90
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100
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DTCetc Score
80
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100
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