prose

Prose uses natural active ingredients, delivers results and is designed for women who embrace their individuality and want proactive hair care that is 100% custom made for their hair type, goals and lifestyle. Our products are sulphate-free, GMO-free and formulated without parabens, sodium chloride or silicone.

Category
Beauty
Specialty
Socials
75
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100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
Zero-Waste
B Corp
Celebrity Endorsed
Immigrant Founders

DTCetc’s Take

About prose

Prose is a Paris-based haircare brand founded in 2017 by a team of gifted chemists. Prose is committed to providing customized haircare products that are tailored to the individual needs of each customer. Unlike mass-produced haircare products, Prose uses natural ingredients in innovative ways to create high-performing formulas that deliver impeccable results. Prose is dedicated to sustainability and is a certified B Corporation, making it a company that values good business practices. By choosing Prose, customers can expect to receive haircare products that are not only effective but also environmentally friendly. With Prose, everyone can enjoy extraordinary care that is uniquely tailored to their specific hair needs.

Who Shops At prose

Prose customers are individuals who value personalized haircare products tailored to their specific needs. They appreciate the brand's commitment to using natural ingredients in innovative ways to create high-performing formulas. Prose's clientele likely consists of people who prioritize haircare that is both effective and environmentally friendly, seeking extraordinary care uniquely customized to their hair needs.

What customers love about prose

Here's what shoppers have to say:
  • Customers have reported that Prose is one of the best new hair care brands they have tested. They have received shampoo, conditioner, pre-masks, and a hairbrush, and have found that the brand is amazing and has helped restore their hair back to normal, even in areas with hard water.
  • Some customers love Prose because it is a great brand for those with unique hair types. They appreciate that the brand takes into consideration the hardness of the water where you live, resulting in a personalized hair care experience.
  • According to some customers, Prose is the only shower routine that makes their hair feel and look different. They love the scent, packaging, and branded experience, and have found that their hair feels lighter, softer, and silkier, which is exactly what they need from a hair care product.
Cons
  • Customer service and marketing could use improvement
  • Subscription service could be more flexible
  • Customer service response time could be faster
  • Seasonal scent email could have been sent earlier with a longer response window
  • Shampoo and conditioner formulas could be better
  • Curl cream and gel are decent
  • Shampoo could be of higher quality and leave hair feeling better
  • Quiz for personalized formula is thorough and helpful
  • Custom name printing adds a nice personal touch

prose's Shipping Policy

The brand's shipping policy states that their current delivery timeline within the US is 5-10 days after purchase. Customers will be able to see exact delivery estimates during checkout and in their order confirmation email. A shipping confirmation will be sent as soon as the products are on the way.

prose's Return Policy

The brand offers a 100% satisfaction guarantee on all of their haircare products and Root Source™ supplements within 30 days of delivery. If a customer is not satisfied with their purchase, they can return it within the time limit for a full refund.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
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80
This brand offers products that are on the pricey side.
Sustainability Score
85
/
100
This brand offers products that are on the pricey side.
Quality Score
75
/
100
This brand offers products that are on the pricey side.
DTCetc Score
84
/
100
This brand offers products that are on the pricey side.
Target Audience

Personalized, eco-conscious, high-performing

Stereotype

Eco-conscious

Pricing Rating
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Sustainability Score
85
/
100
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Quality Score
75
/
100
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DTCetc Score
84
/
100
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prose on Socials

View this profile on Instagram

prose (@prose) • Instagram photos and videos

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