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The Wrap Life
The Wrap Life is an iconic fashion accessory brand founded by Nnenna Stella in 2014. Specializing in head wraps, turbans, turbanettes, scrunchies, and bandies, the Brooklyn-based brand has been featured in Oprah Daily, Glamour, Fashionista, Yahoo!, Today Show, and New York Magazine. The Wrap Life stands out for being a successful Black business, offering free tutorials and style tips, great customer ratings, money-saving promos, and financing options.
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DTCetc Score
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The Wrap Life is an iconic fashion accessory brand founded by Nnenna Stella in 2014 in Brooklyn, New York. They specialize in head wraps, turbans, turbanettes, scrunchies, and bandies in a range of colors. The Wrap Life has been featured in a number of mainstream fashion and lifestyle media outlets such as Oprah Daily, Glamour, Fashionista, Yahoo!, Today Show, and New York Magazine. The Wrap Life stands out for being a successful Black business, offering free tutorials and style tips, great customer ratings, money-saving promos, and financing options with Afterpay.
The Wrap Life is a brand offering stylish headwear for anyone looking for fashionable accessories. The products were originally designed for Black people, but anyone can wear them. The brand offers free tutorials on how to wear head wraps and encourages people to wear them respectfully, with an understanding of the culture behind it.
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Here's what shoppers have to say:
- Eco-friendly materials
- Silk-like feel and shine
- Beautiful, fun, and colorful designs
Cons
- Shipping delays
- Customer service issues
The Wrap Life offers free shipping for domestic orders of $100 and up within the United States. Customers can also request express 3-day shipping for an additional fee. For international orders, The Wrap Life uses DHL and USPS for shipping, and customers are responsible for all customs charges.
The Wrap Life has a 30-day return policy, with 21 days to return the item after you receive the return label. To return an item, you must visit the brand's return portal to get a return label, repackage the unworn, unwashed item, affix the return label, and drop it off at an appropriate shipping outlet. If you received free shipping, you will have to pay $4.50 for the return. International orders are not available for refund and you cannot return anything that was tried on, worn, or washed. It takes about 2 business days for them to process your return.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
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This brand offers products that are on the pricey side.
Sustainability Score
90
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100
This brand offers products that are on the pricey side.
Quality Score
90
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100
This brand offers products that are on the pricey side.
DTCetc Score
84
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100
This brand offers products that are on the pricey side.
Target Audience
Fashionable Accessory
Stereotype
Boho
Pricing Rating
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Sustainability Score
90
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100
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Quality Score
90
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100
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DTCetc Score
84
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100
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