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Beauty — Eco-conscious

Squigs

Squigs is a headcare brand that offers a comprehensive approach to caring for your scalp and face. Founded by a former editor, their products are free from synthetic fragrances and dyes, and emphasize the transformative power of good ingredients. Plus, they donate a percentage of proceeds to a mental health charity.

Squigs
DTCetc Score
80
out of 100
01

In the wild

Campaign & product imagery, pulled straight from the source. Drag to explore →

02

The story

Squigs is a headcare brand founded by Nikita, a former editor for various top media outlets, in an effort to create effective and enjoyable products free from synthetic fragrances and dyes. Inspired by traditional Indian hair oiling and the DIY products from her childhood, Squigs offers a comprehensive approach to caring for both the skin on your face and scalp. The brand believes in the transformative power of good ingredients and models a better way of talking about beauty, emphasizing efficacy and enjoyability over the idea of perfection. Squigs also donates a percentage of proceeds to a mental health charity, reflecting their belief that taking care of what's inside your head is just as important as taking care of what's outside.

Who shops at Squigs

Squigs customers are individuals who prioritize effective, enjoyable headcare products made without synthetic fragrances or dyes. They appreciate the brand's emphasis on good ingredients and a healthier approach to beauty, as well as their support for mental health initiatives.

Squigs
100%
Direct-to-consumer
Beauty
Category
03

The DTCetc bottomline

80
/100
Overall score
Quality85
Sustainability85
Value for money50
Category
Beauty
Style
Eco-conscious
04

What customers say

Customers love
  • Fantastic experience with Squigs
  • Exceptional customer service
  • Personalized recommendations
  • Fun and effective brand
  • Rooted in Ayurveda
  • Mission of Happy Headcare
  • Gooseberry Delight Hair Oil
  • Lightweight and hydrating
  • No greasy residue
  • Amazing smell
05

Popular products

Shop the range ↗

Squigs shipping policy

Squigs is a small team that currently only ships within the United States. Once an order is processed, customers will receive a tracking number and can expect their package to arrive within 2-8 business days. It is important to note that Squigs is not liable for lost or stolen packages once they have left their facility and are with the delivery service. However, they are willing to help file a claim if necessary.

Squigs return policy

Squigs customers should be aware that the brand does not currently offer refunds or exchanges.

06

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