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VIDA
VIDA is a United States-based modern apparel retailer that sells women's Accessories. VIDA makes products for the modern mindful global citizen. With a modern aesthetic and sustainable practices, VIDA creates beautiful pieces that are good for you and The Earth.
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VIDA is a global brand founded in 2014 by Umaimah Mendhro, a Pakistani-American entrepreneur, and her co-founders. The company has a unique approach to fashion and design. VIDA collaborates with artists and designers from all over the world to create beautiful and sustainable clothing, accessories, and home decor. With a focus on mindful, global citizenship, VIDA creates pieces that are not only stylish but also socially responsible. Whether you're looking for a statement piece to add to your wardrobe or a unique piece of art for your home, VIDA has something for everyone.
VIDA shoppers are individuals who appreciate unique, sustainable, and socially responsible clothing, accessories, and home decor. They value the brand's global approach to fashion and design, as well as its collaborations with artists and designers from around the world.
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Here's what shoppers have to say:
- Vida's adult KN95 masks are wonderful, affordable, recyclable, and our go-to mask supplier.
- The texture and quality of Vida's fabric products are comfortable, soft, and of high quality with excellent color dyeing.
- Vida's cotton reusable masks and 99% filtration filters are the only masks one customer has purchased and worn since 2020. They fit well, look great, and are light and comfortable to wear for extended periods of time.
- Vida is a great company with prompt delivery, excellent customer service, and a prepaid envelope for customers to send used masks back for recycling.
- Vida's customer service is caring, supportive, and provides timely and friendly check-in emails.
- Vida's face masks are of high quality and come with a small nose piece that makes a ton of difference. Their customer service is excellent and addresses any issues promptly.
- Vida's commitment to providing excellent customer service is exemplified through their fast response, satisfactory remedy, and focus on customer satisfaction.
- Vida's masks stay on, stay dry, and stay comfortable. They are of excellent quality and work with great fabric.
- Vida's customer service is courteous, prompt, and helpful, and they are sending a replacement mask to a customer.
Cons
- Product quality issues and errors in orders
- High prices for subpar products, with potential health risks
- Reports of exploitative practices towards workers in third-world countries
- Poor customer support and difficulties with cancelling subscriptions
- Inadequate product design and unclear customer service responses
- Inconsistent sizing and poor quality fabric in clothing orders, with long shipping times
- Long delays in receiving orders, with poor communication from customer service
VIDA offers expedited delivery options for their products, with fulfillment times listed on the right side of the product page. After fulfillment, orders are sent to carriers such as UPS, USPS, or DHL, with expedited delivery options taking effect at that point. Shipping is based on business days, and estimated fulfillment timelines for masks can be found on the product pages. Shipping times vary depending on the shipping address, with updates available through the Order Tracker. VIDA has recently adjusted their shipping prices due to global inflation rates, with fees ranging from $5 to $17 depending on the weight and shipping type. The brand also offers subscription services with free shipping and bulk orders with over 50% savings.
VIDA has a unique approach to manufacturing products that are custom-made, made-to-order, and hand-finished to reduce waste and be mindful of the environment. The brand takes pride in delivering high-quality products to its customers. If a product does not meet the quality standards and specifications on the website, VIDA will replace the item at no additional cost. However, the brand does not accept returns or order cancellations after it has started the production process, which is from one hour after order placement. All facemasks and other PPE items are non-returnable and non-refundable. For artist-print products, if a customer finds any misprints, damages, or defects in the item, VIDA will reproduce the item at no cost to the customer. Requests for replacements must be submitted within 30 days of receiving the product. VIDA does not accept returns and refund requests for artist-made products. For PPE products that are in stock, face masks are personal use items and cannot be returned for safety reasons. VIDA will send a one-time replacement at no cost for up to three months from the day it was delivered if the customer finds damages or defects in the face mask. VIDA encourages customers to gift or donate their original items instead of returning them to reduce waste.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
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This brand offers products that are on the pricey side.
Sustainability Score
75
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100
This brand offers products that are on the pricey side.
Quality Score
80
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100
This brand offers products that are on the pricey side.
DTCetc Score
81
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100
This brand offers products that are on the pricey side.
Target Audience
Global, artistic, socially-conscious
Stereotype
Global-conscious
Pricing Rating
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Sustainability Score
75
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100
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Quality Score
80
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100
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DTCetc Score
81
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100
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