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Oura
Oura Ring is a health technology brand that offers a smart ring to help build good habits and harness potential. It has been featured in the New York Times and awarded Best Consumer Wellness Company in 2020, and has partnerships with the NBA and WNBA. It features Bluetooth capability, sleep tracking technology, and an Oura app to track all health data.
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Oura is a Finnish company founded in 2013 with a mission to improve people's lives through personal guidance and accurate information. Their focus is on helping individuals understand their own health, starting with good sleep, and empowering them to take action towards a better quality of life. Their flagship product is the Oura Ring, a wearable device that tracks sleep, activity, and other health metrics with high accuracy. The ring is designed with style and comfort in mind, making it easy to wear 24/7. With personalized guidance and continuous access to accurate information, Oura is dedicated to helping every person discover their inner potential and practice their health as a daily habit.
Oura customers are health-focused individuals who value personal guidance and accurate information in understanding their own well-being. They prioritize good sleep and are eager to take action towards a better quality of life. These shoppers appreciate stylish, comfortable wearable technology that offers personalized insights into their health.
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Here's what shoppers have to say:
- Oura Ring is lightweight, comfortable to wear, and looks nice even on shorter fingers.
- It is great at tracking sleep, heart rate, and other cues and has helped users get more effective sleep.
- It can track temperature, which was particularly useful during Covid, and it also provides unique insights on sleep and overall wellness.
- It is an effective wellness tracker, with the sleep tracking feature being particularly useful in improving sleeping habits.
- It is discreet and does not ruin an outfit, and it is a comprehensive look at health.
- It is personalized and provides users with daily health info.
Cons
- The brand's communication regarding the subscription model was lacking.
- The app has not fully delivered on promised features for the Oura 3 version.
- The ring is pricey and does not offer as much data tracking as competitors like Fitbit or Apple Watch.
- Viewing complex data is not possible on the phone.
- The device may lead users to believe they are more tired than they actually are.
- Overall, the Oura ring is an expensive purchase with limited value.
Oura offers free sizing kits for customers to ensure the best possible fit for their Oura Ring. The sizing kits are delivered within 3-9 business days after ordering. Once the ring size is confirmed, the Oura Ring will arrive within 2-5 business days after receiving a shipping confirmation email. Expedited shipping is available for orders to the US, EU, and UK for a cost of $35/35€. However, expedited shipping is not available for PO box addresses. Orders to the US are shipped from either the US or the Netherlands, while all other orders are shipped from the Netherlands. Oura delivers to PO boxes in the United States, but not outside of the United States.
Oura offers a 30-day return or exchange policy for fully functional and undamaged rings. Customers may return their ring for any reason within 30 days of receipt of their original order for a refund or exchange. Shipping and handling charges from the original order, including UK VAT or other customs fees, are non-refundable. To return a purchased item, customers must follow the instructions provided by the company. Oura does not allow multiple users or data sources feeding into the same account, as this can cause missing data, connectivity issues, or accelerated battery consumption.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
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This brand offers products that are on the pricey side.
Sustainability Score
80
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100
This brand offers products that are on the pricey side.
Quality Score
90
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100
This brand offers products that are on the pricey side.
DTCetc Score
89
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100
This brand offers products that are on the pricey side.
Target Audience
Health-conscious, data-driven, stylish
Stereotype
Health-conscious
Pricing Rating
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Sustainability Score
80
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100
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Quality Score
90
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100
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DTCetc Score
89
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100
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