Oura
Oura Ring is a health technology brand that offers a smart ring to help build good habits and harness potential. It has been featured in the New York Times and awarded Best Consumer Wellness Company in 2020, and has partnerships with the NBA and WNBA. It features Bluetooth capability, sleep tracking technology, and an Oura app to track all health data.
The story
Oura is a Finnish company founded in 2013 with a mission to improve people's lives through personal guidance and accurate information. Their focus is on helping individuals understand their own health, starting with good sleep, and empowering them to take action towards a better quality of life. Their flagship product is the Oura Ring, a wearable device that tracks sleep, activity, and other health metrics with high accuracy. The ring is designed with style and comfort in mind, making it easy to wear 24/7. With personalized guidance and continuous access to accurate information, Oura is dedicated to helping every person discover their inner potential and practice their health as a daily habit.
Oura customers are health-focused individuals who value personal guidance and accurate information in understanding their own well-being. They prioritize good sleep and are eager to take action towards a better quality of life. These shoppers appreciate stylish, comfortable wearable technology that offers personalized insights into their health.
The DTCetc bottomline
What customers say
- Oura Ring is lightweight, comfortable to wear, and looks nice even on shorter fingers.
- It is great at tracking sleep, heart rate, and other cues and has helped users get more effective sleep.
- It can track temperature, which was particularly useful during Covid, and it also provides unique insights on sleep and overall wellness.
- It is an effective wellness tracker, with the sleep tracking feature being particularly useful in improving sleeping habits.
- It is discreet and does not ruin an outfit, and it is a comprehensive look at health.
- It is personalized and provides users with daily health info.
Oura shipping policy
Oura offers free sizing kits for customers to ensure the best possible fit for their Oura Ring. The sizing kits are delivered within 3-9 business days after ordering. Once the ring size is confirmed, the Oura Ring will arrive within 2-5 business days after receiving a shipping confirmation email. Expedited shipping is available for orders to the US, EU, and UK for a cost of $35/35€. However, expedited shipping is not available for PO box addresses. Orders to the US are shipped from either the US or the Netherlands, while all other orders are shipped from the Netherlands. Oura delivers to PO boxes in the United States, but not outside of the United States.
Oura return policy
30-day return window
Oura offers a 30-day return or exchange policy for fully functional and undamaged rings. Customers may return their ring for any reason within 30 days of receipt of their original order for a refund or exchange. Shipping and handling charges from the original order, including UK VAT or other customs fees, are non-refundable. To return a purchased item, customers must follow the instructions provided by the company. Oura does not allow multiple users or data sources feeding into the same account, as this can cause missing data, connectivity issues, or accelerated battery consumption.
