MEHROTRA

MEHROTRA: A fusion of Swedish minimalism and Indian warmth, this Stockholm-based design line creates timeless pieces that transcend seasons. With a focus on natural materials and fibers, their collections embody a unique blend of cultures and aesthetics. Perfect for those seeking classic yet modern designs that last beyond trends.

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DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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DTCetc’s Take

About MEHROTRA

MEHROTRA is a Stockholm-based design line founded by Sofia Mehrotra in 2017. Inspired by the fusion of Swedish minimalism and Indian warmth, MEHROTRA creates timeless pieces that transcend seasons and trends. With a focus on natural materials and fibers, their collections explore contrasts to create classic yet modern designs. MEHROTRA's vision is to create long-lasting everyday pieces that are meant to be worn and cherished. From their attention to detail to their commitment to quality, MEHROTRA offers a range of products that embody a unique blend of cultures and aesthetics.

Who Shops At MEHROTRA

MEHROTRA’s target customers are likely individuals who appreciate the fusion of different cultures into timeless clothing pieces. They are drawn to the blend of Swedish minimalism and Indian warmth, looking for high-quality, long-lasting everyday wear. These are shoppers who want to invest in unique, trend-transcending fashion and are possibly well-traveled or culturally aware.

MEHROTRA Pros & Cons according to customers

Pros
  • Amazing quality and design
  • Nice and top quality perfect gift
Cons

MEHROTRA's Shipping Policy

MEHROTRA offers shipping services through Postnord, DHL, and UPS. If an order is placed before 12am, the expected delivery time is 3-5 business days. The brand ships from Sweden and offers free shipping for orders over 2000 SEK, excluding the furniture edit. For international orders, additional fees may apply. The delivery will be made to the customer's home or a nearby delivery pick-up point. Delivery notifications will be sent via email or text message. For orders outside the EU, taxes and fees will be applied according to the country's regulations. The shipping service for these orders may vary depending on the shipping country. If the brand does not ship to a customer's country via the webshop, they can email MEHROTRA to place an order, and the shipping cost will vary based on the shipping country.

MEHROTRA's Return Policy

MEHROTRAsthlm offers a 14-day return policy on all orders. To initiate a return, customers must contact MEHROTRAsthlm at return@mehrotrasthlm.com within 14 days of the delivery date and ship the item(s) back within this timeframe. The items must be in perfect condition, with all tags, labels, and care instructions still attached. MEHROTRAsthlm recommends using their return service for protection and insurance during transit, and they provide a pre-paid return label for orders within Sweden. If customers choose to use a different shipping method, they are responsible for the return fees and the safety of the items until they are delivered to MEHROTRAsthlm. Unfortunately, there is no information provided about the processing time for returns or any restrictions on specific items that cannot be returned.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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80
This brand offers products that are on the pricey side.
Sustainability Score
90
/
100
This brand offers products that are on the pricey side.
Quality Score
85
/
100
This brand offers products that are on the pricey side.
DTCetc Score
91
/
100
This brand offers products that are on the pricey side.
Target Audience

Classic, modern, sustainable

Stereotype

Modern minimalist

Pricing Rating
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80
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Sustainability Score
90
/
100
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Quality Score
85
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100
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DTCetc Score
91
/
100
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MEHROTRA on Socials

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MEHROTRA (@MEHROTRA) • Instagram photos and videos

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