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Pura Vida
Pura Vida is more than just a brand; it's a lifestyle that celebrates individuality and simplicity. Each handcrafted bracelet is unique and comes in endless color combinations, reflecting the wearer's personality. The brand also gives back to the community by partnering with over 200 charities worldwide.
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DTCetc Score
Brand Tags
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DTCetc’s Take
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Pura Vida was founded in 2010 by two friends, Griffin Thall and Paul Goodman who was inspired by their trip to Costa Rica, they started selling handcrafted bracelets made by local artisans. Pura Vida is more than just a brand, it's a lifestyle that celebrates the simple things in life. Each bracelet is unique and comes in endless color combinations, reflecting the individuality of the wearer. Pura Vida also gives back to the community by partnering with over 200 charities worldwide and donating over $4 million to causes that customers care about.
Pura Vida customers are individuals who appreciate the simple things in life and value unique, handcrafted accessories. They connect with the "pura vida" lifestyle, which celebrates simplicity and individuality. Pura Vida's clientele likely consists of people who want to support a brand that gives back to the community and partners with various charities worldwide.
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Here's what shoppers have to say:
- The packaging was well done, and the shipping was prompt. The bracelets have been of excellent quality and have held up well with 30+ days of everyday wear.
- Great for gifting
- Excellent customer service and stylish designs.
- High-quality products.
Cons
- The quality of Pura Vida's jewelry is inconsistent and may not last long
- Customers have reported issues with Pura Vida's customer service, including slow response times and difficulty obtaining refunds
- Pura Vida's policies regarding returns and exchanges may not be customer-friendly
- Overall, customers have had negative experiences with Pura Vida and may not recommend the brand to others
Pura Vida offers shipping to both domestic and international customers. For US and Canadian orders, shipping typically takes 3-4 business days for standard delivery, 2 business days for 2-day delivery, and 1 business day for overnight delivery. However, due to COVID-19, FedEx cannot guarantee overnight or 2-day delivery services for US orders and Economy (3-4 business days) for any CA orders. International shipping typically takes 10-15 business days, but can vary depending on location. The brand offers free standard shipping for orders over $35 in the US and $75 in Canada. For international orders, shipping costs vary depending on the destination and shipping method. Pura Vida requires a signature for express and expedited delivery options and FedEx will make 3 delivery attempts before sending the package back to the brand. During the holidays, the brand offers additional shipping options to ensure timely delivery.
Pura Vida offers a straightforward return policy for clothing, bags, and size exchange for rings. Items must be returned within 30 days of purchase and accompanied by the original packaging. Products purchased during a 'final sale' promotion are ineligible for returns/exchanges. Refunds will be made in the form of the original payment method. Apparel can be exchanged for a different size, and instructions for the exchange process can be found on the website. Jewelry purchases are final sales and cannot be returned or exchanged, with the exception of rings. If an item breaks within a year of purchase, the company will send a replacement based on inventory availability. If an item is damaged upon delivery, the company will send a replacement with a photo of the damaged item and order information. If an item is received as a gift and breaks within a year, the company can send a replacement with the original order number or email address of the gift giver.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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This brand offers products that are on the pricey side.
Sustainability Score
85
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100
This brand offers products that are on the pricey side.
Quality Score
80
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100
This brand offers products that are on the pricey side.
DTCetc Score
86
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100
This brand offers products that are on the pricey side.
Target Audience
Simple, individualistic, charitable
Stereotype
Boho
Pricing Rating
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Sustainability Score
85
/
100
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Quality Score
80
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100
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DTCetc Score
86
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100
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