Rara

Rara is a bespoke fine jewelry brand that creates unique pieces using ethically sourced natural stones and high-quality materials. Their modern designs capture the wearer's inner beauty without luxury markups.

Category
Apparel
Specialty
Socials
85
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100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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DTCetc’s Take

About Rara

Rara is a fine jewelry company founded by Val Wikstrem and his brother Valentine. Rara is all about creating bespoke jewelry pieces that are as unique as the wearer. The brand is dedicated to crafting handmade rings with genuine, ethically sourced natural stones, and high-quality materials like sterling silver, 18K gold, and diamonds. By operating directly online, Rara is able to offer affordable financing options without any luxury markups. The jewelry pieces are modern, timeless, and designed to push past the limitations of mass-produced jewelry. Each piece is an expression of the wearer's inner beauty, capturing the unique beauty of semi-precious stones and marrying it with exquisite designs.

Who Shops At Rara

Rara customers are individuals who appreciate unique and bespoke fine jewelry pieces crafted with ethically sourced natural stones and high-quality materials. They value the brand's dedication to creating modern, timeless designs that express their individuality. Rara's clientele likely consists of people who want to invest in handmade jewelry without the luxury markups, and who appreciate the brand's commitment to ethically sourced materials.

What customers love about Rara

Here's what shoppers have to say:
  • Very pretty leather band
  • Easy to put on
Cons
  • Issues with elasticity over time
  • Colors may wash out

Rara's Shipping Policy

Rara offers free shipping for all products within the continental US through USPS. The estimated delivery time for USPS shipping is between 3-5 business days after processing. For faster delivery, customers can opt for express DHL delivery for a fee, which takes 1-3 business days.

Rara's Return Policy

Rara offers a 30-day no-questions-asked return and refund policy for all items purchased directly from them. Gift cards are non-refundable. All returned items must be shipped back in their original packaging and include all accessories. Refunds are processed to the original payment method used during purchase.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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80
This brand offers products that are on the pricey side.
Sustainability Score
80
/
100
This brand offers products that are on the pricey side.
Quality Score
85
/
100
This brand offers products that are on the pricey side.
DTCetc Score
86
/
100
This brand offers products that are on the pricey side.
Target Audience

Individuality seekers, ethical jewelry lovers, bespoke jewelry enthusiasts

Stereotype

Bespoke

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Sustainability Score
80
/
100
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Quality Score
85
/
100
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DTCetc Score
86
/
100
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Rara on Socials

View this profile on Instagram

Rara (@Rara) • Instagram photos and videos

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