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Apparel — Boho

Pura Vida Bracelets

Pura Vida Bracelets is a United States-based lifestyle apparel retailer that sells unisex Accessories. Pura Vida offers hand-crafted artisan bracelets. Pura Vida's fun and colorful styles are perfect for friendship bracelets or a trip to the beach.

Pura Vida Bracelets
DTCetc Score
70
out of 100
01

In the wild

Campaign & product imagery, pulled straight from the source. Drag to explore →

02

The story

Pura Vida Bracelets was founded in 2010 by two friends on a surf adventure in Costa Rica, inspired by the 'pura vida' outlook on life. The brand makes customizable bracelet stacks described as 'friendship material.'

Who shops at Pura Vida Bracelets

For people who want personalized bracelet stacks and accessories.

Pura Vida Bracelets
100%
Direct-to-consumer
Apparel
Category
03

The DTCetc bottomline

70
/100
Overall score
Quality62
Sustainability55
Value for money40
Category
Apparel
Style
Boho
04

What customers say

Customers love
  • Standard US shipping is $5 with free shipping on orders over $50
  • Free returns and exchanges on most products within 30 days
  • Expedited and express shipping options available
  • Orders process 7 days a week
  • Exchange service available for sizing adjustments (US and CA)
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Popular products

Shop the range ↗

Pura Vida Bracelets shipping policy

Free shipping over $50

Standard shipping to the US costs $5 and takes 5-7 business days, with free shipping on orders over $50. Expedited and express options are available, with orders placed before 9 AM PT shipping the same business day.

Pura Vida Bracelets return policy

30-day return window

Free returns and exchanges are offered within 30 days of purchase on most products, excluding sale items, customizable styles, subscriptions, and gift cards. Refunds are issued to the original payment method.

06

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