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Book Of The Month
Book Of The Month is a subscription service founded in 1926 and relaunched in 2015 to provide millennials with fresh and exciting reads from emerging authors. Members get exclusive savings, free gifts, and "early looks" at new novels, as well as discounted prices, free shipping, and the ability to skip months. Featured in Forbes, NBC News, and Business Insider, Book Of The Month has a strong social media following.
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Book Of The Month is a subscription service that was founded in 1926 and relaunched in 2015 with a focus on providing millennials with fresh and exciting reads from emerging authors. Through their membership, customers can pick from five books every month and enjoy discounted prices, free shipping, and the ability to skip months if none of the books appeal to them. Members also get exclusive savings and free gifts, as well as “early looks” at new novels. Book Of The Month has been featured in Forbes, NBC News, and Business Insider, and has a strong social media following.
Book Of The Month's target customer is the modern, millennial reader who loves discovering new and emerging authors. They enjoy the convenience and affordability of a subscription service, along with the flexibility to skip months and access exclusive deals. These shoppers are likely to be avid readers who appreciate media coverage and a strong social media presence.
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Here's what shoppers have to say:
- BOTM is an affordable subscription-based service that has been around since 1926, offering hardcover books at a discounted price compared to regular bookstores.
- It is a great gift for someone else, as it offers subscription options for a few months at a time.
- It is a great way to discover new and upcoming books at an affordable price.
- It is easy to skip months if desired, and credits can roll over.
- They have a large library of add-ons, and provide funny bookmarks.
- Shipping is fast and they offer discounts on new releases.
Cons
- The book selections are often geared towards popular trends rather than a diverse range of genres.
- The overall quality of the books has declined and lacks variety in genre and style.
- There is a lack of customization options, such as choosing between paperback or hardcover books.
Book Of The Month offers free shipping on all monthly box shipments within the United States. For international customers, they ship to APO/FPO boxes for military personnel. There are no additional shipping costs or deals for purchases over a certain price.
Book Of The Month's return policy allows customers to return defective or damaged books within 30 days of shipment for a replacement book or a free month off their membership, or a book credit. If a replacement book is not available, customers will be offered a free month off their membership or a book credit. Refunds will not be issued for damaged books. To return an item, customers should contact the Book Of The Month team via their toll-free number. No other items can be returned and the return process usually takes up to 30 days.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
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This brand offers products that are on the pricey side.
Sustainability Score
80
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This brand offers products that are on the pricey side.
Quality Score
90
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This brand offers products that are on the pricey side.
DTCetc Score
84
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This brand offers products that are on the pricey side.
Target Audience
Millennial readers
Stereotype
Millennial
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Sustainability Score
80
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Quality Score
90
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DTCetc Score
84
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100
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