Rogue

Rogue Fitness, the official equipment supplier of top competitions, offers high-quality strength and conditioning gear for serious athletes. With a commitment to sourcing locally, Rogue is dedicated to building a self-sustaining community.

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Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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DTCetc’s Take

About Rogue

Rogue Fitness is a leading manufacturer of strength and conditioning equipment, founded by Bill Henniger in a garage in 2006. The company has since grown to over 1400 team members globally and is dedicated to serving the needs of serious athletes at every level. Rogue is the official equipment supplier of the CrossFit Games, USA Weightlifting, the Arnold Strongman Classic, and the World’s Strongest Man competition. The company takes pride in sourcing locally whenever possible and believes in the power of a self-sustaining community. Rogue's mission is to provide high-quality equipment that helps athletes achieve their fitness goals.

Who Shops At Rogue

Rogue Fitness customers are serious athletes at all levels who require high-quality strength and conditioning equipment to help them achieve their fitness goals. They appreciate the brand's commitment to sourcing locally and supporting a self-sustaining community. Rogue Fitness's clientele likely consists of athletes and fitness enthusiasts who want reliable, top-notch equipment for their workouts.

What customers love about Rogue

Here's what shoppers have to say:
  • Rogue equipment is rock solid and fun to work with
  • Great for gyms
  • Rogue Fitness is the best fitness equipment provider of this generation
  • Shipping and delivery quickness is astonishing
  • Great customer service
  • Excellent quality of numerous great items ordered from Rogue
  • The site is easy to navigate, pick items, and check out
  • Very high quality, durable workout gear
  • Remarkable product resilience
Cons
  • Product quality control and customer service could be improved
  • Some customers have experienced difficulties with returns and replacements
  • Mixed feedback on customer service professionalism and helpfulness
  • Issues with order fulfillment and missing items have been reported

Rogue's Shipping Policy

Rogue Fitness offers a variety of shipping promotions for customers in the continental US 48 states. Orders over $5,000 of in-stock items qualify for free shipping, while purchasing a qualifying power rack allows for a maximum shipping cost of $75 for all items in the cart. Customers can also receive free shipping on select products marked with the "Free Shipping" icon or by ordering three or more products marked with the "3 Ships Free Item" icon. Additionally, purchasing a qualifying barbell with a set of bumper plates results in free shipping on the barbell. Same Day Shipping is available for most parcel orders placed before 3pm EST Monday through Friday, while freight orders take 5-7 days to ship.

Rogue's Return Policy

Rogue allows customers to return or exchange unused items in new condition within 30 days of delivery. All items must include original packaging, and used or damaged items may be denied a refund or exchange. Customers can generate and print a return authorization using the Online Returns/Exchange Form. Final Sale items, Zeus custom items, made-to-order items, closeout items, Boneyard items, Rx Jump Ropes, face coverings, and gift cards cannot be returned. Shoes returned without a shoe box or with the shipping label affixed to the shoe box will be subject to a $10 fee. Incomplete or unpackaged items may also be denied a refund or exchange. CONUS 48 customers will be responsible for return shipping only for most items, while all customers outside the CONUS 48 will be responsible for shipping both ways. Rogue asks that customers allow up to 3-5 business days for returns or exchanges to be processed, and original shipping charges are not refundable. The brand's cancellation policy allows customers to cancel an order at any time prior to the order entering the “Processing” stage. Once it has entered Processing, the order may not be canceled. The entire order must be canceled, and if you still want certain items, you'll have to purchase them again in a new order. Customers can submit an inquiry to request a cancellation. If eligible, Rogue will send an email confirmation of the cancellation, and customers can confirm in the “Order History” tab of their account page.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
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80
This brand offers products that are on the pricey side.
Sustainability Score
80
/
100
This brand offers products that are on the pricey side.
Quality Score
85
/
100
This brand offers products that are on the pricey side.
DTCetc Score
86
/
100
This brand offers products that are on the pricey side.
Target Audience

Serious athletes, fitness enthusiasts

Stereotype

Athlete

Pricing Rating
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Sustainability Score
80
/
100
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Quality Score
85
/
100
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DTCetc Score
86
/
100
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Rogue on Socials

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Rogue (@Rogue) • Instagram photos and videos

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