Mystery Tackle Box

Mystery Tackle Box is the premier subscription service for anglers, founded in 2012 by Ross Gordon. With plans to deliver over 2.5 million boxes in 2021, it offers a wide variety of lures and tackles for all your fishing needs at 40% off retail price. It also provides how-to videos, magazines, and blog posts to help beginners.

Specialty
Socials
90
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100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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DTCetc’s Take

About Mystery Tackle Box

Mystery Tackle Box is a monthly subscription service founded in 2012 by Ross Gordon. It sends anglers a wide variety of lures and tackles for their fishing needs, with plans to deliver over 2.5 million boxes in 2021. The company offers different packages, depending on the species you want to fish, and boasts that their products are 40% off retail price. Additionally, they provide how-to videos, magazines, and blog posts to help beginners. There are pros and cons to the service, including free shipping on all orders, but no returns or exchanges for monthly subscriptions or specialty boxes. Customers can choose between buying a plan for themselves or sending one as a gift and decide the duration of their plan.

Who Shops At Name

Customers who are passionate about fishing and are always looking for new and innovative ways to improve their fishing experience would find Mystery Tackle Box useful. These customers are likely to be experienced anglers who are always on the lookout for new lures and tackles to add to their collection. They are also likely to be interested in learning about different fishing techniques and strategies to improve their chances of catching fish. Mystery Tackle Box aligns with these customers' values because it offers a wide variety of high-quality lures and tackles at a discounted price. The company's commitment to delivering over 2.5 million boxes in 2021 shows that they are dedicated to providing their customers with the best possible products and services. Additionally, the how-to videos, magazines, and blog posts offered by the company are valuable resources for beginners and experienced anglers alike, demonstrating their commitment to educating their customers and helping them improve their fishing skills. Overall, customers who are passionate about fishing and are always looking for new ways to improve their fishing experience would find Mystery Tackle Box to be a valuable subscription service. The company's commitment to providing high-quality products and educational resources aligns with these customers' values and demonstrates their dedication to helping their customers become better anglers.

What customers love about Mystery Tackle Box

Here's what shoppers have to say:
  • Diverse range of baits
  • Cost-effective subscription plan
  • Three tiered plans available
Cons
  • Issues with quality of tackle
  • Unauthorized charges
  • Difficulties canceling subscriptions

Mystery Tackle Box's Shipping Policy

For domestic customers, Mystery Tackle Box offers free shipping to the US, which takes up to 7 business days to arrive by USPS. Customers can also choose 2-day expedited shipping for $10. For international customers, Mystery Tackle Box offers free shipping to Canada and Mexico on select products, with delivery taking between 2-3 weeks.

Mystery Tackle Box's Return Policy

Mystery Tackle Box does not accept returns or exchanges on monthly subscription boxes. No items can be returned, and no time limit for returns is specified. The company does not provide information on how long it takes to process a return.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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This brand offers products that are on the pricey side.
Sustainability Score
75
/
100
This brand offers products that are on the pricey side.
Quality Score
90
/
100
This brand offers products that are on the pricey side.
DTCetc Score
71.66666666666667
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100
This brand offers products that are on the pricey side.
Target Audience

Anglers, Fishers

Stereotype

Angler

Pricing Rating
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Sustainability Score
75
/
100
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Quality Score
90
/
100
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DTCetc Score
71.66666666666667
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100
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Mystery Tackle Box on Socials

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