Apex
The Apex is a proudly designed British smart bike and app combo, for the ultimate in-home workout. The stunning new British smart bike combines with a brand new groundbreaking app that helps you to achieve your fitness goals, whilst having fun during training, thanks to realistic 3D graphics.
In the wild
Campaign & product imagery, pulled straight from the source. Drag to explore →
The story
Apex Rides is a British exercise bike and app company offering home workout equipment and virtual fitness classes. They position themselves as making smart bikes and fitness technology more accessible and affordable than competitors, with a stated profit cap of 5% on their bikes.
For people seeking affordable home exercise bikes and studio-quality fitness classes without premium pricing.
The DTCetc bottomline
What customers say
- Exercise bike at lower price point than competitors
- Access to studio-quality classes via app
- Bikes delivered and assembled in mainland UK locations
- 30-day return window from delivery date
- Profit capped at 5% on the Apex bike
Popular products
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Apex delivers and assembles bikes to all mainland UK locations. Assembly is not available in Northern Ireland, Isle of Man, Channel Islands, Isles of Scilly, EIRE, Scottish Offshore, Grampian, and the Highlands.
Apex return policy
30-day return window
Returns accepted within 30 days of delivery if the product is undamaged and in original packaging. A £89 collection fee is deducted from refunds, though damage in transit does not impact the refund amount.
