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Brompton
With its innovative 3-part fold and hand-built design, Brompton is more than just a bike - it's a lifestyle. Perfect for urban commuters and cycling enthusiasts who value convenience and portability.
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DTCetc’s Take
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Brompton is a British brand that was founded in 1975 by Andrew Ritchie. The company is known for its hand-built folding bikes and useful products that are built to last. Brompton's innovative founder was searching for an easier way to move around the city, which led to the invention of the Brompton bike with its ingenious 3-part fold. Brompton bikes are engineered to provide an efficient solution for moving around the city and beyond, answering problems that owners didn't know they had. Brompton is more than just a bike, it's a company that's guided by the philosophies of its founder and the inspiring stories of Brompton owners across the globe.
Brompton customers are urban commuters and cycling enthusiasts who value convenience, innovation, and portability in their bicycles. They appreciate the unique 3-part fold design that allows for easy storage and transportation, making it the perfect solution for navigating busy city streets and public transportation. Brompton customers are likely to be inspired by the brand's philosophy and the stories of other Brompton owners around the world, which demonstrate the versatility and usefulness of these folding bikes.
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Here's what shoppers have to say:
- Brompton bikes are well-built and hold their value superbly.
- Brompton bikes are a joy to own and ride, and are addictive and fun to ride.
- Brompton and Endura products are of great design and quality.
- Brompton bags and accessories are practical, easy to carry and ideal for commuting.
- Brompton bikes are getting better and better with subtle upgrades over time.
Cons
- The bike may not be suitable for all terrains
- The grips may not be comfortable for some riders
- The bike may not provide the smoothest ride on certain surfaces
- Some buyers may not get as much use out of the bike as they had hoped
Brompton offers free home delivery for bikes within the UK (excluding the Channel Islands and Isle of Man) through their Brompton to You service. Orders are dispatched within 3-5 working days and bikes arrive fully checked and ready to ride. For bags, parts, and accessories, orders are dispatched within 3-5 working days using a tracked service. Click & Collect orders for bikes are also available and will be dispatched within 3-5 working days. Customers can only pick up their Click & Collect bikes at the selected dealer during checkout.
Brompton has a return policy for items purchased through their website. If a product is faulty or arrived damaged, the cost of return postage will be reimbursed. Unwanted items may be returned within 28 days at the customer's cost. Items purchased on the Brompton website cannot be returned to a Brompton Junction store or through an authorized dealer unless specified otherwise. Click & Collect bikes are excluded from returns.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
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This brand offers products that are on the pricey side.
Sustainability Score
80
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100
This brand offers products that are on the pricey side.
Quality Score
80
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This brand offers products that are on the pricey side.
DTCetc Score
82
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100
This brand offers products that are on the pricey side.
Target Audience
Urban commuters, cycling enthusiasts
Stereotype
Urbanite
Pricing Rating
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Sustainability Score
80
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Quality Score
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DTCetc Score
82
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100
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