Youth to the People

Youth to the People

youthtothepeople.com

Youth to the People is a vegan, cruelty-free skincare brand founded by cousins Joe Cloyes and Greg Gonzales in 2015. They strive to make the world a better place through social justice and sustainability-led initiatives, such as donating over $1 million dollars by 2024 and using glass containers instead of plastic. Their products are powered by plant-based ingredients sourced from local suppliers in California and are free of EU-restricted ingredients.

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DTCetc Score 84 /100

About Youth to the People

Youth to the People is a skincare brand founded by cousins Joe Cloyes and Greg Gonzales in 2015. The brand is focused on producing quality plant-fueled products and making the world a better place through its social justice and sustainability-led approach. It has partnered up with Soul Fire Farm and Lunch on Me to donate over $1 million dollars by 2024 and supports initiatives that increase the representation of underrepresented groups. It also opts for glass bottles instead of plastic containers to help reduce waste and sources its ingredients from local suppliers in California. The brand offers vegan, cruelty-free, and EU-restricted ingredients, free skin consultations, samples, refills, installment options, free shipping, and free returns.

Who Shops At Youth to the People

Eco-conscious customers who prioritize sustainability and social justice in their purchasing decisions would find Youth to the People to be a valuable skincare brand. These customers are likely to be environmentally aware and seek out products that align with their values. They may also be interested in supporting companies that give back to their communities and promote diversity and inclusion.

Youth to the People's commitment to sustainability and social justice makes it an ideal choice for these customers. The brand's use of plant-based ingredients and glass bottles instead of plastic containers helps reduce waste and minimize its environmental impact. Additionally, its partnerships with organizations like Soul Fire Farm and Lunch on Me demonstrate a dedication to social justice and supporting underrepresented groups.

Furthermore, Youth to the People's vegan, cruelty-free, and EU-restricted ingredients align with the values of eco-conscious customers who prioritize ethical and responsible sourcing. The brand's free skin consultations, samples, and refills also demonstrate a commitment to customer satisfaction and reducing waste.

Overall, Youth to the People is a great choice for eco-conscious customers who prioritize sustainability, social justice, and ethical sourcing in their skincare products.

What Customers Love About Youth to the People

  • Their Retinal serum is a game changer, combining it with niacinamide to make skin care routine much easier.
  • The Youth to the People Superberry Hydrate and Glow Dream mask nourishes dry skin and smells amazing.
  • The Kale and Green Tea cleanser has only clean ingredients.
  • They hit the right balance in using natural ingredients without sacrificing effectiveness & efficacy.
  • Most (if not all) of their packaging material is recyclable.
  • The Minimalist kit is unintimidating and easy to use.
  • The night moisturizer and clay mask are great products.
  • The facial cleanser is great for everyday use.
  • The Superberry Hydrate + Glow Dream Mask addresses many skincare concerns without clogging pores.
  • The green tea face cleanser is gentle yet nourishing.
  • The adaptogen moisturizer is hydrating and absorbs quickly without leaving skin feeling heavy.
  • The Green Tea face wash leaves skin looking and feeling amazing.

Things to Consider

  • The products may not be suitable for all skin types and could potentially cause dryness or dehydration.
  • The brand's pricing may be considered high for some consumers.
  • Some customers may prefer products with more active ingredients for better results.
  • The scent of some products may not be to everyone's liking.

Youth to the People’s Shipping Policy

Youth to the People offers free standard shipping on orders over $50 for domestic customers. Orders are shipped and delivered from Monday to Friday via UPS. Processing and shipping times typically take 4 to 10 business days. For customers who need their order faster, they offer UPS Two Day Shipping. Unfortunately, Youth to the People does not ship to international countries for online orders.

Youth to the People’s Return Policy

Youth to the People Skincare offers a free return policy within 30 days of receipt. To return an item, customers can visit the return portal on the company's website, and a label will be provided. The process to return or exchange an item typically takes 2 to 5 business days. No items are exempt from the return policy.

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