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UOMA Beauty
UOMA Beauty is an inclusive, cruelty-free makeup brand founded in 2019 by Sharon Chuter. With two collections of professional-grade products for face, eyes, lips, and brows, UOMA Beauty celebrates unique beauty and a rebellious spirit, shipping to over 200 countries with free shipping on orders over $50.
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DTCetc’s Take
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UOMA Beauty is an inclusive, cruelty-free makeup brand founded by Sharon Chuter in 2019. With two collections, one with an all-vegan product lineup and a greater concentration of natural ingredients, and the other with highly pigmented and buildable, professional-grade color, UOMA Beauty offers a range of products for face, eyes, lips, and brows. The brand is celebrated for their unique approach to beauty and rebellious spirit, shipping to over 200 countries and offering free shipping on orders over $50. Financing options are available with Afterpay.
UOMA Beauty is an inclusive brand created by Sharon Chuter that caters to people of all skin colors, genders, and lifestyles. The brand is cruelty-free and vegetarian, but not completely vegan. UOMA Beauty offers products for everyone, regardless of their background or preferences.
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Here's what shoppers have to say:
- UOMA Beauty products have a high quality and never disappoint users.
- Users love the combination contour/highlight stick and are eager to try more of UOMA Beauty's products.
Cons
Negative reviews about UOMA Beauty:
- The quality of some products could be improved.
- Some customers have experienced issues with shipping and customer service.
- The brand's pricing may be too high for some consumers.
For domestic customers in the US, UOMA Beauty offers two shipping options: Standard (2-4 business days) for $6 or free on orders over $50, and Expedited (2-3 business days) for $11. For international customers, there is the option to pay for shipping with taxes and duties included, or without, in which case taxes and duties need to be paid at the time of delivery.
UOMA Beauty accepts returns of orders within 30 days of delivery. To return an item, customers can use one of the contact methods listed in the review. Once the return is accepted, customers will receive a refund on their original payment method 10-14 days after the items have been processed at the brand’s warehouse. All items are eligible for return unless otherwise specified.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
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This brand offers products that are on the pricey side.
Sustainability Score
90
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100
This brand offers products that are on the pricey side.
Quality Score
90
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100
This brand offers products that are on the pricey side.
DTCetc Score
84
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100
This brand offers products that are on the pricey side.
Target Audience
Inclusive, diverse
Stereotype
Inclusive
Pricing Rating
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Sustainability Score
90
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Quality Score
90
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DTCetc Score
84
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100
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