Hero Cosmetics

Hero Cosmetics is an NYC-based skincare brand founded in 2017. Our clean and effective products, such as cleansers, moisturizers, toners, and pimple patches, have been featured in BuzzFeed, Insider, Elle, and Allure magazine. We offer Quadpay and student discounts, plus a rewards program for customers.

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Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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DTCetc’s Take

About Hero Cosmetics

Hero Cosmetics is a NYC-based brand founded in 2017 by Ju Rhyu, which specializes in creating clean and effective skincare products for people on-the-go. Their products include cleansers, moisturizers, toners, pimple patches, and more, and have been featured in many news outlets such as BuzzFeed, Insider, Elle, and Allure magazine. Hero Cosmetics also offers Quadpay and student discounts, as well as a rewards program for customers.

Who Shops At Hero Cosmetics

Busybees are individuals who are always on-the-go and have a packed schedule. They value efficiency and convenience, and often prioritize products that can save them time and effort. When it comes to skincare, busybees look for products that are easy to use, effective, and can fit into their busy lifestyle. Hero Cosmetics is the perfect fit for busybees who want to maintain healthy and clear skin without sacrificing their time. The brand's clean and effective skincare products are designed to simplify the skincare routine and provide quick results. Hero Cosmetics' pimple patches, for example, are a game-changer for busybees who don't have time for a lengthy skincare routine. The patches can be applied overnight and work to reduce the size and redness of pimples, allowing busybees to wake up with clearer skin. In addition to being efficient, Hero Cosmetics aligns with busybees' values of using clean and effective skincare products. The brand's commitment to using natural ingredients and avoiding harmful chemicals resonates with customers who prioritize clean beauty. Hero Cosmetics' products have also been featured in reputable news outlets, which adds to the brand's credibility and trustworthiness. Overall, busybees who value efficiency, convenience, and clean beauty will find Hero Cosmetics to be a useful addition to their skincare routine. The brand's range of products and commitment to using natural ingredients make it a reliable choice for those who want to maintain healthy and clear skin without sacrificing their busy lifestyle.

What customers love about Hero Cosmetics

Here's what shoppers have to say:
  • Works quickly and effectively to reduce cystic acne.
  • Reasonably priced compared to other brands.
  • Eliminates pimples within a few hours.
  • Comes in a pack with many patches.
  • Easy to apply and stays in place.
  • Invisible when worn.
  • Improves skin when applied to scratched pimples.
Cons
Negative reviews about Hero Cosmetics:
  • The products did not meet my expectations.
  • I found the prices to be too high for the quality of the products.
  • The customer service experience was not satisfactory.

Hero Cosmetics's Shipping Policy

Hero Cosmetics offers free domestic shipping on orders over $35 within the United States, which typically takes 4–7 business days to arrive. Customers will also receive a tracking number via email to help locate their packages. For international orders, Hero Cosmetics provides shipping to certain countries at set rates.

Hero Cosmetics's Return Policy

Hero Cosmetics does not accept returns due to COVID-19, but buyers can still request for a refund by contacting the customer service team. There is no time limit to request a refund, and the company typically processes refunds within a few days. Unfortunately, all sales are final and no items can be returned.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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This brand offers products that are on the pricey side.
Sustainability Score
90
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100
This brand offers products that are on the pricey side.
Quality Score
90
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100
This brand offers products that are on the pricey side.
DTCetc Score
78
/
100
This brand offers products that are on the pricey side.
Target Audience

Busy Millennials

Stereotype

Busybee

Pricing Rating
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Sustainability Score
90
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Quality Score
90
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100
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DTCetc Score
78
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100
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