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Beauty — Trendsetter

Summer Fridays

Summer Fridays is a clean, vegan, cruelty-free skincare company founded in 2017 by Marianna Hewitt and Lauren Gores Ireland. Their collection of creams, sets, exfoliators, and masks are designed to help you achieve a sunk-kissed glow. Featured in Refinery29, Allure, Bustle, InStyle, and PopSugar, Summer Fridays has become a popular skincare brand on Instagram.

summerfridays.com ↗ ★★★★★ 4.8 via Okendo
Summer Fridays
DTCetc Score
78
out of 100
01

In the wild

Campaign & product imagery, pulled straight from the source. Drag to explore →

02

The story

Summer Fridays is a skincare and beauty brand offering products across categories including skincare, bodycare, eye care, lip care, and makeup. The brand provides items formulated with ingredients like retinol, hyaluronic acid, vitamin C, and niacinamide.

Who shops at Summer Fridays

Customers who consider themselves trendsetters and are interested in clean, vegan, and cruelty-free skincare products would find Summer Fridays useful. These customers are likely looking for products that align with their values and are conscious of the impact their purchases have on the environment. They are also interested in achieving a sunk-kissed glow and are willing to invest in high-quality skincare products to achieve this look.

Summer Fridays aligns with these customers' values by offering clean, vegan, cruelty and paraben-free products that are not only good for their skin but also for the environment. The company's recycling program also appeals to customers who are conscious of their environmental impact and want to reduce waste.

Additionally, customers who are active on social media and follow beauty influencers are likely to be drawn to Summer Fridays due to the company's popularity on Instagram and features in various publications. These customers are always on the lookout for the latest trends and products, and Summer Fridays' trendy packaging and innovative formulas are sure to catch their attention.

Overall, Summer Fridays is a great option for customers who prioritize clean, vegan, and cruelty-free skincare products, are interested in achieving a sunk-kissed glow, and are always on the lookout for the latest trends in the beauty industry.

Summer Fridays
100%
Direct-to-consumer
Beauty
Category
03

The DTCetc bottomline

78
/100
Overall score
Quality90
Sustainability80
Value for money60
Category
Beauty
Style
Trendsetter
04

What customers say

4.8 Summarized from verified reviews via Okendo

"So smooting and light on the lips. Perfect every day colors"

Summer Fridays lip products are highly praised for their smooth, lightweight texture and cute packaging, though some customers note the small size and occasional delivery issues.

Customers love
Smooth, non-sticky texture that feels great on lips
Cute, travel-friendly packaging perfect for gifting
Moisturizing with good pigment and pleasant scent
Things to consider
Product tubes are very small for the price
One delivery failure reported
Scent doesn't match vanilla description in at least one case
20
Products tracked by our nightly sync
1
Head-to-head face-offs published
05

Popular products

Shop the range ↗

Summer Fridays shipping policy

Free shipping

Free shipping on U.S. orders $35+.

Summer Fridays return policy

30-day return window

Summer Fridays has a 30-day return policy for customers who are unhappy with their online purchases. To initiate the return process, customers must contact their customer service team. Returns must be purchased through the Summer Fridays website and can take 5 to 7 business days to arrive back at their facility. No items purchased outside of the website can be returned. All items must be returned within 30 days in order to be eligible for a refund.

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