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Morphe
Morphe is a makeup brand designed by professional makeup artists for anyone who wants to create a stunning, unique look. Our eyeshadows features game-changing 35 palettes, and collabs with James Charles, Jaclyn Hill, and more.
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Morphe is a cosmetics brand that was co-founded by Chris and Linda Tawili in 2008. The company offers a range of makeup, skincare, haircare, and beauty supplements at affordable prices. Morphe is committed to creating tools for self-expression and encourages customers to showcase their true colors. The brand has collaborated with internet celebrities and is known for its eyeshadow palettes, including the popular James Charles Palette. Morphe also donates a portion of its revenue to charitable organizations, such as The Trevor Project. With a focus on creativity and inclusivity, Morphe is a must-try for makeup enthusiasts looking to experiment with bold and vibrant looks.
Morphe would be useful for customers who are interested in makeup, skincare, haircare, and beauty supplements. These customers are likely looking for affordable products that are cruelty-free and offer a wide range of colors and options for self-expression. They may also be interested in supporting charitable causes and appreciate in-store services like makeup appointments. These customers are likely to be makeup enthusiasts who enjoy experimenting with different looks and appreciate the versatility of products like the James Charles Palette. They may also value the opinions of internet-famous personalities and enjoy trying out collaborations with these influencers. Overall, customers who are looking for affordable, cruelty-free makeup options with a focus on self-expression and versatility would find Morphe useful.
Products powered by Next Big Shop - get real time product and sales insights on any Shopify store.
Here's what shoppers have to say:
- Wide variety of products
- Reasonable prices
- Donates to charitable organizations
- In-store services available
- Offers Afterpay as payment option
- Free shipping on orders $45+
- Makeup favorite among customers
- Rich pigment and color payoff
- Seamless application of products
- Fluidity Foundation provides great coverage
Cons
- Overall low rating from customers
We don't have any information on Morphe's shipping policy available at this time.
There is no information on Morphe's return policy available in the given summaries.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
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This brand offers products that are on the pricey side.
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This brand offers products that are on the pricey side.
Quality Score
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This brand offers products that are on the pricey side.
DTCetc Score
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This brand offers products that are on the pricey side.
Target Audience
Makeup enthusiasts, creative, inclusive
Stereotype
Makeup enthusiasts
Pricing Rating
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Glossier
At Glossier, we believe beauty should be easy and enjoyable. We're creating the new beauty essentials: a simple skincare routine and an easy-to-use foundation for everyday skin. We also believe that the way to make lives better is to focus our efforts on ourselves. After all, isn't that where it starts? We contribute 10% of all sales to causes like environmental protections, education, and more. Plus we have free shipping both ways!
Speciality
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Beautycounter Products
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Birchbox
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Byredo Gypsy Water
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Capri Blue
Capri Blue is a fragrance brand founded in 2012 by Tom Reed, offering a wide range of cruelty-free, clean, and non-toxic candles, diffusers, and other products. Featured in major media outlets like Forbes, New York Magazine, E! Entertainment, and USA Today, the brand is best known for its distinctive cobalt blue jars and signature Volcano scent.
Cheekbone Beauty
At Cheekbone Beauty, we strive to provide you with the best in cruelty-free cosmetics – but also look to advocate for the First Nations community! Our Warrior Women Liquid Lipsticks are made in Canada and 10% of our profits go towards education funding for First Nation's youth.
Speciality
Cirque Colors
Cirque Colors is a Brooklyn-based, vegan, non-toxic, and cruelty-free nail polish brand founded in 2012 by Annie Pham. It offers a variety of unique polishes, including thermals and holographics, that are chip-resistant and long-lasting. The company donates net proceeds from limited-time colors to charity and is now sold in stores worldwide.
Speciality
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