Morphe

Morphe is a makeup brand designed by professional makeup artists for anyone who wants to create a stunning, unique look. Our eyeshadows features game-changing 35 palettes, and collabs with James Charles, Jaclyn Hill, and more.

Category
Beauty
Specialty
Socials
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100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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DTCetc’s Take

About Morphe

Morphe is a cosmetics brand that was co-founded by Chris and Linda Tawili in 2008. The company offers a range of makeup, skincare, haircare, and beauty supplements at affordable prices. Morphe is committed to creating tools for self-expression and encourages customers to showcase their true colors. The brand has collaborated with internet celebrities and is known for its eyeshadow palettes, including the popular James Charles Palette. Morphe also donates a portion of its revenue to charitable organizations, such as The Trevor Project. With a focus on creativity and inclusivity, Morphe is a must-try for makeup enthusiasts looking to experiment with bold and vibrant looks.

Who Shops At Morphe

Morphe would be useful for customers who are interested in makeup, skincare, haircare, and beauty supplements. These customers are likely looking for affordable products that are cruelty-free and offer a wide range of colors and options for self-expression. They may also be interested in supporting charitable causes and appreciate in-store services like makeup appointments. These customers are likely to be makeup enthusiasts who enjoy experimenting with different looks and appreciate the versatility of products like the James Charles Palette. They may also value the opinions of internet-famous personalities and enjoy trying out collaborations with these influencers. Overall, customers who are looking for affordable, cruelty-free makeup options with a focus on self-expression and versatility would find Morphe useful.

What customers love about Morphe

Here's what shoppers have to say:
  • Wide variety of products
  • Reasonable prices
  • Donates to charitable organizations
  • In-store services available
  • Offers Afterpay as payment option
  • Free shipping on orders $45+
  • Makeup favorite among customers
  • Rich pigment and color payoff
  • Seamless application of products
  • Fluidity Foundation provides great coverage
Cons
  • Overall low rating from customers

Morphe's Shipping Policy

We don't have any information on Morphe's shipping policy available at this time.

Morphe's Return Policy

There is no information on Morphe's return policy available in the given summaries.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
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This brand offers products that are on the pricey side.
Sustainability Score
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100
This brand offers products that are on the pricey side.
Quality Score
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100
This brand offers products that are on the pricey side.
DTCetc Score
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100
This brand offers products that are on the pricey side.
Target Audience

Makeup enthusiasts, creative, inclusive

Stereotype

Makeup enthusiasts

Pricing Rating
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Sustainability Score
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100
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Quality Score
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100
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100
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Morphe on Socials

View this profile on Instagram

Morphe (@Morphe) • Instagram photos and videos

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